Is aloe ever shield deodorant stick profitable to sell on Amazon Germany?

The niche generates €161K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).

How competitive is the aloe ever shield deodorant stick niche?

2 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aloe ever shield deodorant stick?

Top complaints mined from reviews: Geschmack insgesamt, Inhaltsstoffe – insgesamt, Geruch. The return rate is 0.1%.

When does demand for aloe ever shield deodorant stick peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.0× the quietest.

What does it cost to enter the aloe ever shield deodorant stick niche?

Listings span €11.66–€122.69; the average listing price is €33.68 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.

aloe ever shield deodorant stick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€33.68

avg listing price — sweet spot $15–$100

Review moat

Great336.73

avg incumbent reviews — the moat a new listing must climb

Price range

Great€11.66–€122.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay€161K

€161K/yr · 172K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, aloe ever shield deodorant stick is a €161K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

aloe ever shield deodorant stick market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €101K–€135K; units × avg price
Conversion rate: 2.8%
Avg BSR: #281
Page quality: 0%
Prime: 100%
Sponsored: 13%
Out of stock: 19.4%
Avg brand age: 64 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Forever Living Products97%
Altherona3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -2.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×

Open Trend

Top aloe ever shield deodorant stick search terms

forever118K/yr -1.5%0.2% conv.
forever living products29K/yr -7.0%2.8% conv.
forever living9K/yr -8.8%1.8% conv.
aloe ever shield deodorant stick5K/yr -5.9%16.0% conv.
aloe vera deo stick4K/yr +17.3%12.4% conv.
forever aloe3K/yr -1.3%1.9% conv.
aloe vera deo3K/yr -4.6%5.1% conv.

All search terms

Top aloe ever shield deodorant stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DG Medicare 3x Aloe Vera Ever Shield Deo Stick Deodorant - Forever Living FLP

Forever Living Products€24.514.8★685 rev

Forever Aloe Ever-Shield Deodorant stick Deo ohne Aluminium und ohne Alkohol mit pflegender Aloe Vera für empfindliche Haut zuverlässiger Schutz dermatest-zertifiziert (4 Stück)

Forever Living Products€33.394.7★460 rev

Forever Aloe First Aloe Vera Spray After Sun Pflege bei sonnengestresster Haut feuchtigkeitsspendend für Körper Gesicht & Haare dermatest-zertifiziert (1 x 473 ml)

Forever Living Products€22.074.5★452 rev

Aloe Vera 2x118ml Gelly mit zusätzlichem Squeezer im Set mit Zertifikat

Forever Living Products€32.634.6★334 rev

Forever Bright Zahnpasta flouridfreie Zahncreme schonend erfrischender Minzgeschmack zahnfleisch-stärkend dermatest-zertifiziert glutenfrei für empfindliche Zähne (3 x 130g)

Forever Living Products€23.994.8★458 rev

Newest

by launch date

Aloe Vera Propolis Creme 2 Stück Propolis Salbe für Trockene und Gereizter Haut Gesichtscreme Damen Männer Beruhigt die Haut Feuchtigkeitscreme für Gesicht und Körper Anti Aging Creme Frauen

Altherona€11.6612 rev

9mo ago

Forever Aloe Vera Gel (1 Liter Saft zum trinken) 100% pures zertifiziertes Aloe Vera Gel zuckerfrei ohne Zusatz von Konservierungsstoffen VitaminC

Forever Living Products€32.3086 rev

2y ago

Forever Aloe Propolis Creme 74% Aloe Vera (2 x 113 g)

Forever Living Products€43.4993 rev

2y ago

Forever Bright Zahnpasta flouridfreie Zahncreme schonend erfrischender Minzgeschmack zahnfleisch-stärkend dermatest-zertifiziert glutenfrei für empfindliche Zähne (3 x 130g)

Forever Living Products€23.99458 rev

3y ago

Forever Aloe Ever-Shield Deodorant stick Deo ohne Aluminium und ohne Alkohol mit pflegender Aloe Vera für empfindliche Haut zuverlässiger Schutz dermatest-zertifiziert (4 Stück)

Forever Living Products€33.39460 rev

3y ago

What buyers say about aloe ever shield deodorant stick

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene21%

“Beste Zahnpaster”

Qualität insgesamt19%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Er hält was er verspricht”

Geruch8%

“Dufte”

Feucht/Trocken8%

“Trotz allem ist es ein toller Lippenpflegestift, der trockene und rissige Lippen wieder geschmeidig macht”

Haltbarkeit5%

“Sehr gut verträglich u. hält was er verspricht”

Komfort insgesamt4%

“Sehr angenehm auch als vorbeugende Maßnahme anzuwenden,”

Weiches Gefühl4%

“Macht rissige Lippen schön geschmeidig”

Reinigung3%

“Super Gefühl nach dem Putzen”

Zahnaufhellung3%

“Es spendet den Lippen sehr gut Feuchtikeit”

What buyers complain about

Geschmack insgesamt36%

“Plastikgeschmack”

Inhaltsstoffe – insgesamt9%

“Mehr gibt es für solche Inhaltsstoffe nicht”

Geruch9%

“Enttäuschend vom Duft”

Geschmack9%

“Vitamin C. geschmacklich ist er kein Highlight”

Preis-Leistungs-Verhältnis9%

“kostet etwas mehr”

Verdünnt/wässrig5%

“Das Gel ist mir manchmal zu schleimig”

Allergien5%

“Obwohl ich eine extrem sensible Haut habe, schnell Pickel bekomme und auf jede andere Creme deswegen negativ reagiere: hier habe ich nichts und die Haut fühlt sich nicht so trocken und gepflegt an”

Feucht/Trocken3%

“Erst etwas Feuchtigkeit, dann dieser Stift und die Gassirunde im Winter kann losgehen”

Top return reasons

Geruch50%

Funktionalität insgesamt30%

Verdünnt/wässrig10%

Hautgesundheit10%

Common questions

Is aloe ever shield deodorant stick profitable to sell on Amazon Germany?: The niche generates €161K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).
How competitive is the aloe ever shield deodorant stick niche?: 2 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aloe ever shield deodorant stick?: Top complaints mined from reviews: Geschmack insgesamt, Inhaltsstoffe – insgesamt, Geruch. The return rate is 0.1%.
When does demand for aloe ever shield deodorant stick peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.0× the quietest.
What does it cost to enter the aloe ever shield deodorant stick niche?: Listings span €11.66–€122.69; the average listing price is €33.68 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.