How competitive is the Aloe Ever Shield Deodorant Stick niche on Amazon Germany?

2 brands and 26 sellers compete in Aloe Ever Shield Deodorant Stick on Amazon Germany. The top 5 Aloe Ever Shield Deodorant Stick products take 68% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Aloe Ever Shield Deodorant Stick?

Aloe Ever Shield Deodorant Stick buyers on Amazon Germany complain most about Geschmack insgesamt, Inhaltsstoffe – insgesamt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Aloe Ever Shield Deodorant Stick niche?

Aloe Ever Shield Deodorant Stick sells for €33.68 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €11.66–€122.69. The average incumbent carries 337 reviews — the moat a new listing must climb.

Aloe Ever Shield Deodorant Stick

brand-locked demand (top 5 brands take 100% of clicks) — Aloe Ever Shield Deodorant Stick doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49

This niche Category average · 2,966 niches

Is Aloe Ever Shield Deodorant Stick profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aloe Ever Shield Deodorant Stick is a €161K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Aloe Ever Shield Deodorant Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.5% over the last 90 days and 2.8% of searches end in a purchase.

€161K

revenue / yr

Units sold / yr4K

Search volume / yr-2.5%172K

Conversion rate2.8%

Avg price€33.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 26

Top-5 product click share68%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Aloe Ever Shield Deodorant Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DG Medicare 3x Aloe Vera Ever Shield Deo Stick Deodorant - Forever Living FLP

Price: €24.51
Rating: 4.8/5
Reviews: 685
Age: 4y ago

Forever Aloe Ever-Shield Deodorant stick Deo ohne Aluminium und ohne Alkohol mit pflegender Aloe Vera für empfindliche Haut zuverlässiger Schutz dermatest-zertifiziert (4 Stück)

Price: €33.39
Rating: 4.7/5
Reviews: 460
Age: 3y ago

Forever Aloe First Aloe Vera Spray After Sun Pflege bei sonnengestresster Haut feuchtigkeitsspendend für Körper Gesicht & Haare dermatest-zertifiziert (1 x 473 ml)

Price: €22.07
Rating: 4.5/5
Reviews: 452
Age: 3y ago

Aloe Vera 2x118ml Gelly mit zusätzlichem Squeezer im Set mit Zertifikat

Price: €32.63
Rating: 4.6/5
Reviews: 334
Age: 5y ago

Forever Bright Zahnpasta flouridfreie Zahncreme schonend erfrischender Minzgeschmack zahnfleisch-stärkend dermatest-zertifiziert glutenfrei für empfindliche Zähne (3 x 130g)

Price: €23.99
Rating: 4.8/5
Reviews: 458
Age: 3y ago

Newest

by launch date

Aloe Vera Propolis Creme 2 Stück Propolis Salbe für Trockene und Gereizter Haut Gesichtscreme Damen Männer Beruhigt die Haut Feuchtigkeitscreme für Gesicht und Körper Anti Aging Creme Frauen

Price: €11.66
Rating: 4.0/5
Reviews: 12
Age: 9mo ago

Forever Aloe Vera Gel (1 Liter Saft zum trinken) 100% pures zertifiziertes Aloe Vera Gel zuckerfrei ohne Zusatz von Konservierungsstoffen VitaminC

Price: €32.30
Rating: 4.4/5
Reviews: 86
Age: 2y ago

Forever Aloe Propolis Creme 74% Aloe Vera (2 x 113 g)

Price: €43.49
Rating: 4.7/5
Reviews: 93
Age: 2y ago

Forever Bright Zahnpasta flouridfreie Zahncreme schonend erfrischender Minzgeschmack zahnfleisch-stärkend dermatest-zertifiziert glutenfrei für empfindliche Zähne (3 x 130g)

Price: €23.99
Rating: 4.8/5
Reviews: 458
Age: 3y ago

Forever Aloe Ever-Shield Deodorant stick Deo ohne Aluminium und ohne Alkohol mit pflegender Aloe Vera für empfindliche Haut zuverlässiger Schutz dermatest-zertifiziert (4 Stück)

Price: €33.39
Rating: 4.7/5
Reviews: 460
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Forever Living Products97%
Altherona3%
Open — no brand owns it (0%)

Aloe Ever Shield Deodorant Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR2.8%Products15Brands2Top 5 Brands100%OOS Rate19.4%Rating4.6★Reviews337Avg BSR#281

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×

Top Aloe Ever Shield Deodorant Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

forever118K/yr -1.5%0.2% conv.
forever living products29K/yr -7.0%2.8% conv.
forever living9K/yr -8.8%1.8% conv.
aloe ever shield deodorant stick5K/yr -5.9%16.0% conv.
aloe vera deo stick4K/yr +17.3%12.4% conv.
forever aloe3K/yr -1.3%1.9% conv.
aloe vera deo3K/yr -4.6%5.1% conv.

What reviews say buyers love and hate about Aloe Ever Shield Deodorant Stick

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Mundhygiene21%

“Beste Zahnpaster”

Qualität insgesamt19%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Er hält was er verspricht”

Geruch8%

“Dufte”

Feucht/Trocken8%

“Trotz allem ist es ein toller Lippenpflegestift, der trockene und rissige Lippen wieder geschmeidig macht”

What buyers complain about

85% of reviews

Geschmack insgesamt36%

“Plastikgeschmack”

Inhaltsstoffe – insgesamt9%

“Mehr gibt es für solche Inhaltsstoffe nicht”

Geruch9%

“Enttäuschend vom Duft”

Geschmack9%

“Vitamin C. geschmacklich ist er kein Highlight”

Preis-Leistungs-Verhältnis9%

“kostet etwas mehr”

Aloe Ever Shield Deodorant Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

50%

2Funktionalität insgesamt

30%

3Verdünnt/wässrig

10%

4Hautgesundheit

10%

Common Aloe Ever Shield Deodorant Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aloe Ever Shield Deodorant Stick 42/100 on Amazon Germany — Skip it. The niche generates €161K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.5% over the last 90 days.