Allzweckreiniger
FailShoppers spend an estimated $51K a year here, so Allzweckreiniger is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €51K/yr179K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 29%top-5 click share · 22 brands · 262 sellers
Flapen Score
Allzweckreiniger against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Allzweckreiniger is stronger. Inside it, weaker.
Market
The Allzweckreiniger market on Amazon at a glance
Shoppers on Amazon Germany searched for Allzweckreiniger 179K times last year and spent an estimated €51K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €51Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- cleaning products55K searches a year
02 · Price
A sale here is worth €9.19.
Listings sell for €9.19 on average, from €1.32 to €33.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €9.19 that is €919 to €2K a year per listing.
- Average price
- €9.19under the $15 to $100 sweet spot
- Price range
- €1.32–€33.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €919–€2K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #179 within Reinigungsmittel. It carries 6,122 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 3.5%
- Average rank
- #179in Reinigungsmittel
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,122per listing
- Listings tracked
- 61
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Allzweckreiniger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
262
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
29%
Top 20: 70%
Open market
13%
- Brand 149%
- Brand 229%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (16 brands, 13%)
Demand
Allzweckreiniger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Allzweckreiniger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleaning products55K/yr
- method33K/yr
- spontex20K/yr
- spontex schwamm16K/yr
- putzmittel set12K/yr
- zoflora10K/yr
- method reiniger10K/yr
- putzmarie10K/yr
- cleaning supplies6K/yr
- spontex mikrofasertücher5K/yr
Reviews and returns
What reviews say buyers love and hate about Allzweckreiniger
We read the reviews and the return reasons for every product selling here.
“der Preis ist heftig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Allzweckreiniger questions
Answered from the same tracked data.









