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Allzweckreiniger

Fail

Shoppers spend an estimated $51K a year here, so Allzweckreiniger is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€51K/yr179K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
29%top-5 click share · 22 brands · 262 sellers

Flapen Score

Allzweckreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Allzweckreiniger is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allzweckreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Allzweckreiniger 179K times last year and spent an estimated €51K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
3.1%
Market size, estimated
€51Ka year
Peak month
April1.7× the quietest month
Top search term
cleaning products55K searches a year

02 · Price

A sale here is worth €9.19.

Listings sell for €9.19 on average, from €1.32 to €33.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €9.19 that is €919 to €2K a year per listing.

Average price
€9.19under the $15 to $100 sweet spot
Price range
€1.32–€33.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€919–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #179 within Reinigungsmittel. It carries 6,122 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#179in Reinigungsmittel
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
6,122per listing
Listings tracked
61

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Allzweckreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

262

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

13%

  • Brand 149%
  • Brand 229%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (16 brands, 13%)

Demand

Allzweckreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Allzweckreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning products55K/yr
  • method33K/yr
  • spontex20K/yr
  • spontex schwamm16K/yr
  • putzmittel set12K/yr
  • zoflora10K/yr
  • method reiniger10K/yr
  • putzmarie10K/yr
  • cleaning supplies6K/yr
  • spontex mikrofasertücher5K/yr

Reviews and returns

What reviews say buyers love and hate about Allzweckreiniger

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Einfache Reinigung”
9%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“der Preis ist heftig”
A buyer, on “Preis-Leistungs-Verhältnis”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Allzweckreiniger questions

Answered from the same tracked data.