Skip to content

All Stars Whey Protein

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 1.4% of searches, so All Stars Whey Protein is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€185K/yr340K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
20%top-5 click share · 24 brands · 94 sellers

Flapen Score

All Stars Whey Protein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, All Stars Whey Protein is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All Stars Whey Protein market on Amazon at a glance

Shoppers on Amazon Germany searched for All Stars Whey Protein 340K times last year and spent an estimated €185K. The top 5 brands take 74% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €185K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
1.4%
Market size, estimated
€185Ka year
Peak month
January1.3× the quietest month
Top search term
whe108K searches a year

02 · Price

A sale here is worth €40.00.

Listings sell for €40.00 on average, from €9.39 to €85.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €40.00 that is €0 to €4K a year per listing.

Average price
€40.00inside the $15 to $100 sweet spot
Price range
€9.39–€85.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #113 within Nahrungsergänzung. It carries 1,953 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
87%
Out of stock, average day
11.2%
Average rank
#113in Nahrungsergänzung
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,953per listing
Listings tracked
98

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
73 months

Products

Top All Stars Whey Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

94

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

20%

Top 20: 51%

Open market

22%

  • Brand 143%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

All Stars Whey Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top All Stars Whey Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whe108K/yr
  • whey isolat40K/yr
  • whey protein 2kg30K/yr
  • all stars whey protein37K/yr
  • all stars21K/yr
  • all stars protein11K/yr
  • protein isolat10K/yr
  • allstars14K/yr
  • isolate whey protein10K/yr
  • muscletech12K/yr

Reviews and returns

What reviews say buyers love and hate about All Stars Whey Protein

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar. Schmeckt ekelhaft”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common All Stars Whey Protein questions

Answered from the same tracked data.