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All Stars Whey Protein

All Stars Whey Protein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49

Market size 37Growth 27Conversion 17Competition 95Returns 100Price range 89Avg price 95Brand share 52Review moat 45Quality gap 75
This niche Category average · 2,966 niches

Is All Stars Whey Protein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, All Stars Whey Protein is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.

All Stars Whey Protein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.5% over the last 90 days and 1.4% of searches end in a purchase.

€185K

revenue / yr

Units sold / yr5K
Search volume / yr+1.5%340K
Conversion rate1.4%
Avg price€40.00

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers24 · 94
Top-5 product click share20%
Open market26%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 98 products

Sponsored placement88%
New entrants (1y)9· 9 succeeded
Avg rating4.3★
Avg reviews1,953

Top All Stars Whey Protein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

€0€4K€7K€11K€15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

94

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

20%

Top 20: 51%

Open market

22%

  • All Stars43%
  • Optimum Nutrition12%
  • MuscleTech8%
  • Bulk5%
  • ESN5%
  • Body Attack5%

All Stars Whey Protein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume340KCVR1.4%Products98Brands24Top 5 Brands74%OOS Rate11.2%Rating4.3★Reviews1,953Avg BSR#113
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top All Stars Whey Protein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whe108K/yr
  • whey isolat40K/yr
  • whey protein 2kg30K/yr
  • all stars whey protein37K/yr
  • all stars21K/yr
  • all stars protein11K/yr
  • protein isolat10K/yr
  • allstars14K/yr
  • isolate whey protein10K/yr
  • muscletech12K/yr

What reviews say buyers love and hate about All Stars Whey Protein

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geschmack insgesamt25%

Erzeugt sehr leckere Shakes

Ernährungs Gehalt13%

Beste Protein

Geschmack12%

Mega Geschmack

Qualität insgesamt11%

Top Quality

Löslichkeit9%

als whey drip schön dickflüssig anrührbar

What buyers complain about

67% of reviews
Geschmack insgesamt20%

Ungenießbar. Schmeckt ekelhaft

Geschmack13%

Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar

Preis-Leistungs-Verhältnis8%

Sparmaßnahme inakzeptabel

Süße7%

klumpt beim Mischen - zu süß

Ernährungs Gehalt6%

Keine Ahnung, ob alle AS-Protein-Sorten so ungenießbar sind

All Stars Whey Protein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack
16%
2Gesamtgröße
15%
3Geschmack insgesamt
13%
4Auslaufsicher
5%
5Geruch
5%

Common All Stars Whey Protein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores All Stars Whey Protein 60/100 on Amazon Germany — Worth a look. The niche generates €185K/yr across 98 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.
Search demand for All Stars Whey Protein on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.