Is all stars whey protein profitable to sell on Amazon Germany?

The niche generates €185K/yr across 98 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the all stars whey protein niche?

24 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in all stars whey protein?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for all stars whey protein peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the all stars whey protein niche?

Listings span €9.39–€85.26; the average listing price is €40.00 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

all stars whey protein

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible€40.00

avg listing price — sweet spot $15–$100

Price range

Great€9.39–€85.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,953.1

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€185K

€185K/yr · 340K searches

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, all stars whey protein is a €185K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

20%

Top 20: 51%

Open market

22%

All Stars43%
Optimum Nutrition12%
MuscleTech8%
Bulk5%
ESN5%
Body Attack5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

All search terms

Top all stars whey protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALL STARS 100% Whey Protein Pulver 2270g Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm

All Stars€54.944.3★635 rev

All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Chocolate Flavour

All Stars€48.894.3★444 rev

ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)

ESN€44.854.5★4,751 rev

Muscletech NitroTech Proteinpulver Muskelaufbau-Formel 4lbs Erdbeere

MuscleTech€66.854.6★38 rev

Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen

Optimum Nutrition€37.844.6★2,678 rev

Newest

by launch date

Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten

Body Attack€52.98706 rev

8mo ago

Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten

Body Attack€51.52986 rev

8mo ago

Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten

Body Attack€51.67270 rev

8mo ago

RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz

RheinNatur€43.7177 rev

8mo ago

ALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten

All Stars€16.5196 rev

11mo ago

What buyers say about all stars whey protein

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Erzeugt sehr leckere Shakes”

Ernährungs Gehalt13%

“Beste Protein”

Geschmack12%

“Mega Geschmack”

Qualität insgesamt11%

“Top Quality”

Löslichkeit9%

“als whey drip schön dickflüssig anrührbar”

Preis-Leistungs-Verhältnis4%

“Super Preis / Leistung”

Süße3%

“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”

beworben Vs Tatsächliches Produkt1%

“macht seinen Job”

Inhaltsstoffe – insgesamt1%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Textur/Konsistenz – insgesamt1%

“sehr leichte, saftähnliche Konsistenz”

What buyers complain about

Geschmack insgesamt20%

“Ungenießbar. Schmeckt ekelhaft”

Geschmack13%

“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”

Preis-Leistungs-Verhältnis8%

“Sparmaßnahme inakzeptabel”

Süße7%

“klumpt beim Mischen - zu süß”

Ernährungs Gehalt6%

“Keine Ahnung, ob alle AS-Protein-Sorten so ungenießbar sind”

Künstliche Süßstoffe4%

“Selbst billiger Vanillinzucker schmeckt mehr nach Vanille”

Löslichkeit4%

“Schlechte Löslichkeit”

Textur/Konsistenz – insgesamt2%

“Wird überhaupt nicht cremig, die Konsistenz ist wie „couscous“ total körnig und quellt nicht auf.”

Qualität insgesamt2%

“Das ist garantiert kein high quality Produkt”

Geruch1%

“Chemischer Geruch”

Top return reasons

Geschmack16%

Gesamtgröße15%

Geschmack insgesamt13%

Auslaufsicher5%

Geruch5%

Qualität insgesamt4%

Süße4%

Füße fit4%

Preis-Leistungs-Verhältnis4%

Vegan/Biologisch4%

Common questions

Is all stars whey protein profitable to sell on Amazon Germany?: The niche generates €185K/yr across 98 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the all stars whey protein niche?: 24 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in all stars whey protein?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for all stars whey protein peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the all stars whey protein niche?: Listings span €9.39–€85.26; the average listing price is €40.00 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.

all stars whey protein

all stars whey protein market data

Competition & brand share

Demand & seasonality

Top all stars whey protein search terms