Is alkohol profitable to sell on Amazon Germany?

The niche generates €106K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (44/100).

How competitive is the alkohol niche?

27 brands and 97 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in alkohol?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.

When does demand for alkohol peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the alkohol niche?

Listings span €4.37–€30.88; the average listing price is €13.40 (sweet spot $15–$100). The average incumbent carries 8,281 reviews — the moat a new listing must climb.

alkohol

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Good€13.40

avg listing price — sweet spot $15–$100

Price range

Good€4.37–€30.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€106K

€106K/yr · 423K searches

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,281.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, alkohol is a €106K/yr Amazon Germany market (423K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

alkohol market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €134K–€168K; units × avg price
Conversion rate: 1.9%
Avg BSR: #8
Page quality: 0%
Prime: 75%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

55%

Top 20: 85%

Open market

37%

Chemical Ecosolutions20%
Maxxi Clean16%
Purivita10%
WoldoClean8%
Brennerei Kessler5%
Bulleit4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top alkohol search terms

alkohol231K/yr -5.2%1.9% conv.
spirituosen98K/yr +11.9%0.6% conv.
alcohol33K/yr -5.6%2.2% conv.
spirituosen angebote32K/yr -4.9%0.6% conv.
alkoholische getränke12K/yr +13.7%0.1% conv.
alko7K/yr +34.1%0.1% conv.
alkohol getränke6K/yr +35.4%0.1% conv.
spirits4K/yr -4.2%0.2% conv.

All search terms

Top alkohol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQM - ECO-301 - Isopropylalkohol/Isopropanol 99.9% - 1L - Für die Reinigung von Elektronik Linsen Bildschirmen und 3D-Druckharzen

Chemical Ecosolutions€6.954.8★19,631 rev

Maxxi Clean 1 x 750 ml Isopropanol 99 9% I Reines Isopropylalkohol I Fettlöser & Entfetter I schnell verdampfend rückstandsfrei I entfernt Lack- und Klebereste I Resin-Reinigung für 3D-Drucker

Maxxi Clean€5.604.8★9,611 rev

PURIVITA Isopropanol 99 9% [500ML] - Reinigungsalkohol Isopropanol - Reiner Alkohol zum Reinigen von Haushalt & Industrie - Isopropylalkohol - Desinfektionsmittel Reiner Alkohol - Ethylalkohol

Purivita€6.004.8★9,138 rev

WoldoClean Isopropanol 99 9% 1L Reinigungsalkohol Entfetter für Elektronik

WoldoClean€8.484.8★22,262 rev

Brennerei Kessler Weingeist Primasprit Ethanol Trinkalkohol 96 4% - 1000ml - zur Herstellung von Likören - Direkt aus der Brennerei

Brennerei Kessler€30.884.8★1,533 rev

Newest

by launch date

WoldoClean Isopropanol 70 Prozent Reinigungsalkohol 750ml Technischer Alkohol Entfetter & IPA für Elektronik Glas 3D-Drucker & Werkzeug

WoldoClean€7.9422,262 rev

6mo ago

GiDeli Isopropanol 99 9% 5l - Isopropylalkohol Reiniger Hochprozentiger - Reinigungsalkohol für Elektronik - 3D Drucker zubehör - Glass Bildschirmen und Linsen

GiDeli€18.691,100 rev

11mo ago

PURIVITA Isopropanol 99 9% [500ML] - Reinigungsalkohol Isopropanol - Reiner Alkohol zum Reinigen von Haushalt & Industrie - Isopropylalkohol - Desinfektionsmittel Reiner Alkohol - Ethylalkohol

Purivita€6.009,138 rev

3y ago

EQM - ECO-301 - Isopropanol/Isopropylalkohol 99.9% - 750 ML - Reinigung von elektronischen Bauteilen Linsen Bildschirmen und Harzen im 3D-Druck

Chemical Ecosolutions€7.1919,631 rev

4y ago

Kosmetisches Basiswasser 500ml mind. 96% Alkohol zur Herstellung von DIY Kosmetik von wesentlich.

wesentlich.€10.06590 rev

4y ago

What buyers say about alkohol

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung17%

“Maximal Clean”

Qualität insgesamt16%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Alles wie bestellt”

Geschmack insgesamt11%

“Schmeckt”

Preis-Leistungs-Verhältnis11%

“Bestes Preis-/Leistungsverhältnis”

Alkoholgeschmack7%

“Bester Vodka for ever”

Geschmack4%

“Guter Geschmack”

Effizienz2%

“Funktioniert”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“Einfache Handhabung”

What buyers complain about

Geruch12%

“Stinkt nicht so so stark wie Aceton”

Preis-Leistungs-Verhältnis10%

“etwas teuer”

Geschmack insgesamt9%

“Geschmacklich dünn”

Geschmack7%

“Geschmacklich dünn”

Qualität insgesamt6%

“Müll”

Auslaufsicher5%

“Nach 1 mal nutzen kappe oben undicht”

Rückstand5%

“sind Klebereste entstanden,”

Verdünnt/wässrig4%

“Sehr flüssig”

Einfache Reinigung3%

“Maxxi clean schafft es nicht dieses kleben zu entfernen, nicht ein bisschen”

Haftung/Klebrigkeit3%

“Klebereste lösen sich nicht”

Top return reasons

Auslaufsicher24%

Funktionalität insgesamt18%

Geruch8%

Gesamtgröße7%

Qualität insgesamt6%

Kompatibilität – insgesamt5%

beworben Vs Tatsächliches Produkt5%

Preis-Leistungs-Verhältnis3%

Benutzerfreundlichkeit3%

Haftung/Klebrigkeit2%

Common questions

Is alkohol profitable to sell on Amazon Germany?: The niche generates €106K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (44/100).
How competitive is the alkohol niche?: 27 brands and 97 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in alkohol?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
When does demand for alkohol peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the alkohol niche?: Listings span €4.37–€30.88; the average listing price is €13.40 (sweet spot $15–$100). The average incumbent carries 8,281 reviews — the moat a new listing must climb.