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Alkohol

Fail

The products selling today already average 4.7★, so Alkohol is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€106K/yr423K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
55%top-5 click share · 27 brands · 97 sellers

Flapen Score

Alkohol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Alkohol is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alkohol market on Amazon at a glance

Shoppers on Amazon Germany searched for Alkohol 423K times last year and spent an estimated €106K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.9%
Market size, estimated
€106Ka year
Peak month
November2.4× the quietest month
Top search term
alkohol231K searches a year

02 · Price

A sale here is worth €13.40.

Listings sell for €13.40 on average, from €4.37 to €30.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €13.40 that is €1K to €3K a year per listing.

Average price
€13.40under the $15 to $100 sweet spot
Price range
€4.37–€30.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Reinigungsmittel. It carries 8,281 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#8in Reinigungsmittel
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
8,281per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
83 months

Products

Top Alkohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

97

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

55%

Top 20: 85%

Open market

37%

  • Brand 120%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Alkohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Alkohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alkohol231K/yr
  • spirituosen98K/yr
  • alcohol33K/yr
  • spirituosen angebote32K/yr
  • alkoholische getränke12K/yr
  • alko7K/yr
  • alkohol getränke6K/yr
  • spirits4K/yr

Reviews and returns

What reviews say buyers love and hate about Alkohol

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Einfache Reinigung”
12%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt nicht so so stark wie Aceton”
A buyer, on “Geruch”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alkohol questions

Answered from the same tracked data.