alaunstein
Skip itPrices mostly outside the sweet spot ($4.32–$10.74) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,061.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.54avg listing price — sweet spot $15–$100
Market size
Bad€75K€75K/yr · 103K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad€4.32–€10.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, alaunstein is a €75K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
alaunstein market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- €60K–€75K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 16.8%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
30
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
8%
- Störtebekker Shaving Accessories43%
- Delmara18%
- COMAIR GERMANY16%
- BETTER BE BOLD7%
- Proraso5%
- Xanitalia3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Top alaunstein search terms
- alaunstein66K/yr
- alum stone11K/yr
- alum block7K/yr
- rasierstein7K/yr
- alum7K/yr
- alaunstein rasur4K/yr
Top alaunstein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Störtebekker Premium Alaunstein - Natürliches Aftershave - Alaun Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - antiseptisch - Potassium Alum Block
Störtebekker Shaving Accessories€10.744.7★2,804 rev
Alaunstein 120 Gramm Blutstiller festes Deodorant & geruchloses Aftershave - perfekt für Reisen
Delmara€8.064.5★880 rev
Comair 3090037 Alaunstein 65 x 43 x 23 mm
COMAIR GERMANY€4.324.4★492 rev
BETTER BE BOLD Blutstiller Alaunstein 75g I Stoppt Blutungen sofort nach der Rasur I Antiseptisch & antibakteriell I Handgefertigt in Frankreich I 100% natürlich I Bart & Glatze I Vegan
BETTER BE BOLD€8.174.5★196 rev
Proraso SINGLE BLADE Alaunstein 100 g
Proraso€7.474.5★2,945 rev
Newest
by launch date
Alaunstick 120g Blutstiller Deo & Aftershave in einem fest geruchlos & sicher verschließbar mit Schraubdeckel
Barbear€7.9828 rev
Jack Shaver Alaunstein inkl. Rasur- und Bartguide E-Book - Aftershave Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - wirkt antiseptisch - 100% Potassium Alum Block
JACK SHAVER€8.68219 rev
BETTER BE BOLD Blutstiller Alaunstein 75g I Stoppt Blutungen sofort nach der Rasur I Antiseptisch & antibakteriell I Handgefertigt in Frankreich I 100% natürlich I Bart & Glatze I Vegan
BETTER BE BOLD€8.17196 rev
Alaunstein 120 Gramm Blutstiller festes Deodorant & geruchloses Aftershave - perfekt für Reisen
Delmara€8.06880 rev
Alaunstein auf Stab 120 g
Xanitalia€5.65366 rev
Trending
90-day click momentumComair 3090037 Alaunstein 65 x 43 x 23 mm
COMAIR GERMANY€4.324.4★
Proraso SINGLE BLADE Alaunstein 100 g
Proraso€7.474.5★
Jack Shaver Alaunstein inkl. Rasur- und Bartguide E-Book - Aftershave Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - wirkt antiseptisch - 100% Potassium Alum Block
JACK SHAVER€8.684.6★
Alaunstick 120g Blutstiller Deo & Aftershave in einem fest geruchlos & sicher verschließbar mit Schraubdeckel
Barbear€7.984.5★
Störtebekker Premium Alaunstein - Natürliches Aftershave - Alaun Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - antiseptisch - Potassium Alum Block
Störtebekker Shaving Accessories€10.744.7★
What buyers say about alaunstein
What buyers praise and complain about, mined from review topics.What buyers love
“Funktioniert”
“Super Produkt”
“Preis Leistungsverhältnis super”
“Praktisch”
“Und das ziemlich effektiv”
“Passt”
“wird ewig halten”
“Anfeuchten, auflegen und kurz warten”
“Zur Desinfektion”
“Natürlich und hilfreich bei Blutungen”
What buyers complain about
“Direkt gebrochen”
“Leider unbrauchbar”
“Müll”
“Der gelieferte Stift war gebrochen”
“Deutlich kleiner als erwartet”
“Überteuerter Müll”
“besser: zu dünn”
“Brennt auf der Haut”
“nach dem rasieren hatte ich immer Pickeln im Gesicht,nach dem Anwendung waren die einfach weg.”
“Der Stick ist so dünn, sodass er sofort in zwei Teile zerbricht wenn er versehentlich auf den Fußboden fällt”
Top return reasons
Common questions
- Is alaunstein profitable to sell on Amazon Germany?
- The niche generates €75K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the alaunstein niche?
- 9 brands and 30 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in alaunstein?
- Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Qualität insgesamt. The return rate is 0.6%.
- When does demand for alaunstein peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the alaunstein niche?
- Listings span €4.32–€10.74; the average listing price is €7.54 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.