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Alaunstein

prices mostly outside the sweet spot ($4.32–$10.74) — Alaunstein doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

Market size 19Growth 35Conversion 86Competition 13Returns 97Price range 0Avg price 21Brand share 27Review moat 61Quality gap 48
This niche Category average · 2,966 niches

Is Alaunstein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Alaunstein is a €75K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.

Alaunstein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 9.7% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr10K
Search volume / yr+8.0%103K
Conversion rate9.7%
Avg price€7.54

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 30
Top-5 product click share85%
Open market11%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,062

Top Alaunstein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€15K€22K€30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • Störtebekker Shaving Accessories43%
  • Delmara18%
  • COMAIR GERMANY16%
  • BETTER BE BOLD7%
  • Proraso5%
  • Xanitalia3%
  • Open — no brand owns it (3 brands, 8%)

Alaunstein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR9.7%Products10Brands9Top 5 Brands89%OOS Rate16.8%Rating4.5★Reviews1,062Avg BSR#180
9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

Top Alaunstein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alaunstein66K/yr
  • alum stone11K/yr
  • alum block7K/yr
  • rasierstein7K/yr
  • alum7K/yr
  • alaunstein rasur4K/yr

What reviews say buyers love and hate about Alaunstein

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
beworben Vs Tatsächliches Produkt27%

Funktioniert

Qualität insgesamt21%

Super Produkt

Preis-Leistungs-Verhältnis8%

Preis Leistungsverhältnis super

Benutzerfreundlichkeit8%

Praktisch

Effizienz6%

Und das ziemlich effektiv

What buyers complain about

84% of reviews
Haltbarkeit18%

Direkt gebrochen

Funktionalität insgesamt13%

Leider unbrauchbar

Qualität insgesamt10%

Müll

Defekt Material/Teile10%

Der gelieferte Stift war gebrochen

Gesamtgröße9%

Deutlich kleiner als erwartet

Alaunstein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
36%
2Haftung/Klebrigkeit
17%
3Funktionalität insgesamt
10%
4Haltbarkeit
9%
5Benutzerfreundlichkeit
9%

Common Alaunstein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alaunstein 40/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 10 tracked products. Search demand moved +8.0% over the last 90 days.
Search demand for Alaunstein on Amazon Germany peaks in Jul–Dec, where the busiest month runs 3.0× the quietest.