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Akne

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -18.1% this quarter, so Akne is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€404K/yr560K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
38%top-5 click share · 24 brands · 117 sellers

Flapen Score

Akne against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Akne is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Akne market on Amazon at a glance

Shoppers on Amazon Germany searched for Akne 560K times last year and spent an estimated €404K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €404K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.9%
Market size, estimated
€404Ka year
Peak month
April1.9× the quietest month
Top search term
akne89K searches a year

02 · Price

A sale here is worth €10.49.

Listings sell for €10.49 on average, from €0.50 to €29.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €10.49 that is €5K to €8K a year per listing.

Average price
€10.49under the $15 to $100 sweet spot
Price range
€0.50–€29.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #457 within Rezeptfreie Medikamente. It carries 7,857 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.1%
Average rank
#457in Rezeptfreie Medikamente
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
7,857per listing
Listings tracked
46

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Akne products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

€0€12K€24K€36K€48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

117

Est. top-5 brand share

66%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 78%

Open market

29%

  • Neutrogena26%
  • La Roche-Posay18%
  • The Ordinary10%
  • BENZAKNEN8%
  • Mixa5%
  • CeraVe5%

Demand

Akne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Akne search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • akne89K/yr
  • anti pickel74K/yr
  • pickel73K/yr
  • pickel creme59K/yr
  • neutrogena anti pickel54K/yr
  • akne creme40K/yr
  • anti pickel creme28K/yr
  • acne21K/yr
  • acne treatment14K/yr
  • hormonelle akne15K/yr

Reviews and returns

What reviews say buyers love and hate about Akne

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Funktionalität insgesamt”
0.3%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Akne questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data