After Shave Herren

Shoppers searched for this 974K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €690K a year.

Searches, last 12 months

974K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

6.3%

Market size, estimated

€690Ka year

Peak month

December1.8× the quietest month

Top search term

after shave herren341K searches a year

Listings sell for €11.23 on average, from €3.61 to €30.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €11.23 that is €6K to €8K a year per listing.

Average price

€11.23under the $15 to $100 sweet spot

Price range

€3.61–€30.69

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

€6K–€8K

Returns

0.2%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #24 within Rasur & Enthaarung. It carries 2,880 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

90%

Out of stock, average day

4.2%

Average rank

#24in Rasur & Enthaarung

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

2,880per listing

Listings tracked

52

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

103 months