How competitive is the After Shave Herren niche on Amazon Germany?

29 brands and 182 sellers compete in After Shave Herren on Amazon Germany. The top 5 After Shave Herren products take 30% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in After Shave Herren?

After Shave Herren buyers on Amazon Germany complain most about Geruch, Allergien, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the After Shave Herren niche?

After Shave Herren sells for €11.23 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.61–€30.69. The average incumbent carries 2,880 reviews — the moat a new listing must climb.

After Shave Herren

After Shave Herren shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49

This niche Category average · 2,966 niches

Is After Shave Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, After Shave Herren is a €690K/yr Amazon Germany market (974K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

After Shave Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.4% over the last 90 days and 6.3% of searches end in a purchase.

€690K

revenue / yr

Units sold / yr80K

Search volume / yr-3.4%974K

Conversion rate6.3%

Avg price€11.23

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers29 · 182

Top-5 product click share30%

Open market39%

Avg brand age103 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Top After Shave Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA MEN SENSITIVE COOL AFTER SHAVE BALSAM

Price: €5.16
Rating: 4.6/5
Reviews: 83
Age: 10mo ago

NIVEA MEN Anti-Age Hyaluron After Shave Balsam erfrischendes After Shave für Männer mit Hyaluron für 24h Feuchtigkeit beruhigende Gesichtspflege nach der Rasur (100 ml)

Price: €4.83
Rating: 4.7/5
Reviews: 474
Age: 2y ago

SEBAMED for Men After Shave Herren Balsam Hydro-Komplex hilft gegen Rasurbrand Reizlinderung dermatologisch bestätigt zu 100%* feuchtigkeitsspendend und beruhigend

Price: €4.85
Rating: 4.6/5
Reviews: 97
Age: 5mo ago

Proraso After Shave Lotion Refresh 100 ml Aftershave für Männer mit Eukalyptusöl & Menthol hilft der Haut sich nach der Rasur zu regenerieren Made in Italy

Price: €9.71
Rating: 4.6/5
Reviews: 16,460
Age: 14y ago

Davidoff Cool Water Man After Shave 75ml

Price: €12.63
Rating: 4.6/5
Reviews: 14,850
Age: 17y ago

Newest

by launch date

SEBAMED for Men After Shave Herren Balsam Hydro-Komplex hilft gegen Rasurbrand Reizlinderung dermatologisch bestätigt zu 100%* feuchtigkeitsspendend und beruhigend

Price: €4.85
Rating: 4.6/5
Reviews: 97
Age: 5mo ago

NIVEA MEN Sensitive After Shave Balm

Price: €5.27
Rating: 4.7/5
Reviews: 155
Age: 7mo ago

NIVEA MEN Sensitive After Shave Fluid Gesichtspflege nach der Rasur für empfindliche Männerhaut beruhigende Hautpflege zur Linderung von Hautirritationen (100 ml)

Price: €5.08
Rating: 4.6/5
Reviews: 52
Age: 8mo ago

NIVEA MEN SENSITIVE COOL AFTER SHAVE BALSAM

Price: €5.16
Rating: 4.6/5
Reviews: 83
Age: 10mo ago

NIVEA MEN Hydrocare After Shave Fluid beruhigendes After Shave für Männer Hautpflege nach der Rasur mit Aloe Vera und Pro Vitamin B5 (100 ml)

Price: €5.51
Rating: 4.5/5
Reviews: 140
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

182

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

30%

Top 20: 73%

Open market

33%

NIVEA MEN23%
Proraso15%
DAVIDOFF9%
Old Spice8%
adidas7%
Beiersdorf6%

After Shave Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume974KCVR6.3%Products52Brands29Top 5 Brands61%OOS Rate4.2%Rating4.5★Reviews2,880Avg BSR#24

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top After Shave Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

after shave herren341K/yr -8.2%4.5% conv.
after shave102K/yr +2.7%3.3% conv.
rasierwasser herren73K/yr +5.3%4.9% conv.
aftershave men49K/yr +18.4%5.6% conv.
aftershave47K/yr -2.1%4.3% conv.
after shave balsam50K/yr -29.6%5.3% conv.
old spice aftershave52K/yr -16.2%4.0% conv.
proraso after shave39K/yr +0.2%8.6% conv.
rasierwasser herren after shave39K/yr -2.6%5.8% conv.
rasierwasser39K/yr -0.4%4.0% conv.

What reviews say buyers love and hate about After Shave Herren

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Geruch38%

“kaufempfehlung aroma voll”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Super Produkt, sehr guter preis”

Eignung für Mischhaut5%

“Er hat eine normaler robuster Haut”

beworben Vs Tatsächliches Produkt5%

“Super genau so wie es seien soll”

What buyers complain about

58% of reviews

Geruch33%

“Stinkt”

Allergien7%

“Es brennt und juckt”

Preis-Leistungs-Verhältnis7%

“Beides wurde schon bezahlt”

Qualität insgesamt2%

“Ein überteuertes und überbewertetes Produkt”

Auslaufsicher2%

“das Aftershave zum Teil ausgelaufen.”

After Shave Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

52%

2Auslaufsicher

13%

3beworben Vs Tatsächliches Produkt

4Qualität insgesamt

5Defekt Material/Teile

Common After Shave Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores After Shave Herren 61/100 on Amazon Germany — Worth a look. The niche generates €690K/yr across 52 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.