Is after shave damen profitable to sell on Amazon Germany?

The niche generates €106K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the after shave damen niche?

16 brands and 74 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in after shave damen?

Top complaints mined from reviews: Allergien, Geruch, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for after shave damen peak?

Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the after shave damen niche?

Listings span €6.10–€23.24; the average listing price is €12.20 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.

after shave damen

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good811.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.20

avg listing price — sweet spot $15–$100

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Price range

Okay€6.10–€23.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay€106K

€106K/yr · 101K searches

According to Flapen's Amazon Germany niche tracking, after shave damen is a €106K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

after shave damen market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €122K–€153K; units × avg price
Conversion rate: 8.6%
Avg BSR: #49
Page quality: 0%
Prime: 97%
Sponsored: 67%
Out of stock: 2.0%
Avg brand age: 58 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

13%

Sagella57%
Meda Pharma9%
Australian Bodycare8%
Veet8%
womn3%
Nature Nation3%
Open — no brand owns it (10 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top after shave damen search terms

sagella intimwaschlotion28K/yr -0.5%14.1% conv.
sagella20K/yr +5.7%11.7% conv.
after shave damen12K/yr +60.1%4.4% conv.
rasierpickel7K/yr +101.7%2.2% conv.
rasierpickel intimbereich damen7K/yr +48.7%5.6% conv.
anti rasierpickel intimbereich7K/yr +46.7%3.6% conv.
after shave intimbereich frauen4K/yr +67.0%7.3% conv.
rasurbrand intimbereich frau4K/yr +63.5%4.6% conv.
sagella hydramed5K/yr -8.5%13.3% conv.
after shave frauen3K/yr +14.7%3.2% conv.

All search terms

Top after shave damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAGELLA hydramed antibakterielle Waschlotion 250 ml Lotion

Sagella€10.984.5★997 rev

Sagella sensitive 100 ml Creme

Meda Pharma€8.424.4★835 rev

Sagella Hydramed Intimwaschlotion für Frauen in allen Lebensphasen mit erhöhtem Infektionsrisiko 500 ml

Sagella€17.354.5★997 rev

SAGELLA poligyn Waschlotion 500 ml Lotion

Sagella€16.594.7★389 rev

Veet Expert Multi-Benefit Öl - 100% natürlichen Ursprungs mit Vitaminen & Omega 3 - Körperöl für die Rasur & nach der Haarentfernung - Feuchtigkeitsspendendes Rasieröl für Körper & Gesicht 100 ml

Veet€6.254.5★1,125 rev

Newest

by launch date

Satin Care Intimate Tägliches Serum Gegen Eingewachsene Haare Serum mit Einem Hauch von Aloe Vera Das After Shave Spendet Beruhigende Feuchtigkeit Lindert Juckreiz und Exfoliert Sanft 50 Ml

Gillette€8.2732 rev

5mo ago

SAGELLA Dreifacheffekt bei bakterieller Vaginose Vaginalzäpfchen Behandelt Sympthome Neutralisiert unangenehme Gerüche Schnelle Linderung von Beschwerden 1-Woche-Behandlung

Sagella€16.2864 rev

10mo ago

Intimöl 50ml - After Shave-Öl für jede Rasur (auch Intimzone) gegen Rasierpickel Rasierbrand oder Rötungen

Nature Nation€17.7322 rev

1y ago

2in1 Intim Wash & Shaving Gel - Anti Rasierpickel & Rasurbrand Formel mit Jojobaöl & Milchsäure Sensitive Waschlotion & Rasierschaum Damen Intimrasur Rasiergel für Frauen - ohtastic (50ml)

ohtastic€12.04116 rev

2y ago

womn Serum gegen Eingewachsene Haare Rasierpickel & Dunkle Flecken 50 ml

womn€8.49839 rev

2y ago

What buyers say about after shave damen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt13%

“Super Produkte”

Geruch12%

“Angenehmer Duft”

Eignung für Mischhaut7%

“Angenehm auf der Haut”

Feucht/Trocken6%

“Super Milde waschlotion”

Weiches Gefühl6%

“Ganz schön geschmeidig”

Allergien5%

“Das Serum hilft, kleine Irritationen zu beruhigen”

Saugfähigkeit4%

“Das Intim Aftershave Öl lässt sich leicht auftragen und zieht gut ein”

Komfort insgesamt4%

“für mich persönlich sehr angenehm.”

Hautgesundheit4%

“Skin care”

Einfache Anwendung3%

“Die tägliche Anwendung lässt sich gut in die Routine integrieren, kein großer Aufwand”

What buyers complain about

Allergien11%

“Juckreiz”

Geruch10%

“Riecht nicht so gut”

Funktionalität insgesamt9%

“Hilft gar nicht”

Inhaltsstoffe – insgesamt8%

“Viel Chemie enthalten”

Textur/Konsistenz – insgesamt6%

“Konsistenz: wässrig statt zähflüssig”

Preis-Leistungs-Verhältnis6%

“Zu teuer”

Nebenwirkungen4%

“das Produkt erzeugt ein extremes Brennen!.”

Haftung/Klebrigkeit3%

“Sehr klebriges Serum”

Linderung von Juckreiz2%

“Brennen und Juckreiz, sowie extreme Trockenheit dadurch bekommen”

Abdeckung2%

“Es verdeckt alles, samt Anwendung und sieht einfach nicht schön aus”

Top return reasons

Funktionalität insgesamt19%

Auslaufsicher14%

Geruch12%

beworben Vs Tatsächliches Produkt8%

Gesamtgröße7%

Inhaltsstoffe – insgesamt6%

Ölig/fettig5%

Haftung/Klebrigkeit5%

Defekt Material/Teile4%

Sicherheitsstandards2%

Common questions

Is after shave damen profitable to sell on Amazon Germany?: The niche generates €106K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the after shave damen niche?: 16 brands and 74 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in after shave damen?: Top complaints mined from reviews: Allergien, Geruch, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for after shave damen peak?: Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the after shave damen niche?: Listings span €6.10–€23.24; the average listing price is €12.20 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.