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Ätherische Öle Roll on

Fail

Shoppers spend an estimated $36K a year here, so Ätherische Öle Roll on is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€36K/yr59K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
49%top-5 click share · 12 brands · 44 sellers

Flapen Score

Ätherische Öle Roll on against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Ätherische Öle Roll on is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ätherische Öle Roll on market on Amazon at a glance

Shoppers on Amazon Germany searched for Ätherische Öle Roll on 59K times last year and spent an estimated €36K. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
5.7%
Market size, estimated
€36Ka year
Top search term
primavera roll-on28K searches a year

02 · Price

A sale here is worth €10.58.

Listings sell for €10.58 on average, from €7.49 to €17.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.58 that is €1K to €3K a year per listing.

Average price
€10.58under the $15 to $100 sweet spot
Price range
€7.49–€17.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #411 within Alternative Medizin. It carries 404 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#411in Alternative Medizin
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
404per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ätherische Öle Roll on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

44

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

8%

  • Brand 164%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Ätherische Öle Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Ätherische Öle Roll on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • primavera roll-on28K/yr
  • ätherische öle roll on13K/yr
  • primavera roll on6K/yr
  • duft roll on4K/yr
  • aroma roll on4K/yr
  • primavera ätherische öle roll on4K/yr

Reviews and returns

What reviews say buyers love and hate about Ätherische Öle Roll on

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geruch”
50%of negative reviews mention “Geruch”
0.4%of orders come back
“Stinkt”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ätherische Öle Roll on questions

Answered from the same tracked data.