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Ätherische Öle Roll on

a small market ($36K/yr) — Ätherische Öle Roll on doesn't clear our bar today.

Flapen Score

46
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Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

Market size 9Growth 15Conversion 64Competition 60Returns 98Price range 26Avg price 38Brand share 28Review moat 80Quality gap 68
This niche Category average · 2,966 niches

Is Ätherische Öle Roll on profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ätherische Öle Roll on is a €36K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.

Ätherische Öle Roll on: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 5.7% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr5K
Search volume / yr-20.3%59K
Conversion rate5.7%
Avg price€10.58

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers12 · 44
Top-5 product click share49%
Open market12%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews404

Top Ätherische Öle Roll on products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

44

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

8%

  • Primavera64%
  • HERBROMAS9%
  • Heldengrün8%
  • WECONA4%
  • Casida4%
  • Taoasis3%
  • Open — no brand owns it (6 brands, 8%)

Ätherische Öle Roll on demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR5.7%Products26Brands12Top 5 Brands88%OOS Rate6.3%Rating4.3★Reviews404Avg BSR#411
1K800Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Ätherische Öle Roll on search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • primavera roll-on28K/yr
  • ätherische öle roll on13K/yr
  • primavera roll on6K/yr
  • duft roll on4K/yr
  • aroma roll on4K/yr
  • primavera ätherische öle roll on4K/yr

What reviews say buyers love and hate about Ätherische Öle Roll on

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geruch49%

Tolle Düfte

Komfort insgesamt7%

Beruhigend und angenehm

Qualität insgesamt6%

aber trotzdem gutes Produkt

Geschenk Zweck5%

Geschenk

beworben Vs Tatsächliches Produkt3%

Produkt wie beschrieben

What buyers complain about

74% of reviews
Geruch50%

Stinkt

Preis-Leistungs-Verhältnis5%

Preis etwas teuer

Auslaufsicher4%

Offene Flasche die ausläuft

Qualität insgesamt3%

Kein Ersatz für hochwertigere Produkte

Linderung von Juckreiz3%

Meinem Sohn trage ich es nur ein bisschen auf die Handgelenke auf, weil es ihn sonst juckt

Ätherische Öle Roll on return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
61%
2Auslaufsicher
16%
3Ölig/fettig
3%
4Funktionalität insgesamt
3%
5Gesamtgröße
3%

Common Ätherische Öle Roll on questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ätherische Öle Roll on 46/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Ätherische Öle Roll on buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher, the themes mined from the niche's reviews. Its return rate is 0.4%.