Is Ätherische Öle profitable to sell on Amazon Germany?

Flapen scores Ätherische Öle 63 out of 100 on Amazon Germany, a Maybe. Shoppers spend €756K a year across 60 tracked products. 2 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -42.7% in the last 90 days.

How competitive is the Ätherische Öle niche on Amazon Germany?

34 brands and 81 sellers compete in Ätherische Öle on Amazon Germany. The top 5 Ätherische Öle products take 32% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Ätherische Öle?

Ätherische Öle buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.4% of orders come back.

When does demand for Ätherische Öle peak?

Search demand for Ätherische Öle on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Ätherische Öle niche?

Ätherische Öle sells for €12.45 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.14 to €34.03. The average product has 1,617 reviews, the count a new listing must catch up to.

Ätherische Öle

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -42.7% this quarter, so Ätherische Öle is a Maybe.

Filters No Dominant Brand

Flapen Score: 63
63 / 100Top 5% of 2,966 Drogerie & Körperpflege niches · +14 vs the category median of 49
Market size: €756K/yr1.7M searches / yr
90-day growth: -42.7%search demand this quarter
Competition: 32%top-5 click share · 34 brands · 81 sellers

Flapen Score

Ätherische Öle against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Ätherische Öle is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Ätherische Öle market on Amazon at a glance

Shoppers on Amazon Germany searched for Ätherische Öle 1.7M times last year and spent an estimated €756K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €756K a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: -42.7%
Conversion, latest week: 3.7%
Market size, estimated: €756Ka year
Peak month: November3.5× the quietest month
Top search term: ätherische öle471K searches a year

02 · Price

A sale here is worth €12.45.

Listings sell for €12.45 on average, from €2.14 to €34.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €12.45 that is €6K to €9K a year per listing.

Average price: €12.45under the $15 to $100 sweet spot
Price range: €2.14–€34.03
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€9K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #42 within Alternative Medizin. It carries 1,617 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 7.6%
Average rank: #42in Alternative Medizin
Average rating: 4.28 starsAmazon Germany average 4.37 stars
Average reviews: 1,617per listing
Listings tracked: 60

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 2Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Ätherische Öle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

43%

Top 20: 91%

Top-5 click share

32%

Top 20: 71%

Open market

50%

Brand 112%
Brand 28%
Brand 38%
Brand 48%
Brand 57%
Brand 67%

Demand

Ätherische Öle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Ätherische Öle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ätherische öle471K/yr -24.8%2.3% conv.
duftöl339K/yr -48.8%2.6% conv.
ätherische öle für diffuser188K/yr -54.6%3.4% conv.
duftöle82K/yr -35.5%1.9% conv.
aroma öl47K/yr -35.7%2.3% conv.
ätherisches öl52K/yr -18.1%1.9% conv.
ätherische öle bio67K/yr -48.6%2.0% conv.
essential oil23K/yr -11.0%1.8% conv.
ätherische öle naturrein44K/yr -40.2%1.5% conv.
essential oils42K/yr -51.4%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Ätherische Öle

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geruch”

53%of negative reviews mention “Geruch”

0.4%of orders come back

“Wenig Duft”

A buyer, on “Geruch”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Ätherische Öle questions

Answered from the same tracked data.

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