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Adventskalender Naturkosmetik

Fail

Demand is soft, at -46.2% this quarter, so Adventskalender Naturkosmetik is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€36K/yr34K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
51%top-5 click share · 9 brands · 8 sellers

Flapen Score

Adventskalender Naturkosmetik against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Adventskalender Naturkosmetik is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender Naturkosmetik market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender Naturkosmetik 34K times last year and spent an estimated €36K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
4.8%
Market size, estimated
€36Ka year
Peak month
October4.6× the quietest month
Top search term
warda saunaaufguss14K searches a year

02 · Price

A sale here is worth €22.47.

Listings sell for €22.47 on average, from €13.28 to €52.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €22.47 that is €0 to €2K a year per listing.

Average price
€22.47inside the $15 to $100 sweet spot
Price range
€13.28–€52.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #76 within Wellness. It carries 106 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
32%
Out of stock, average day
2.7%
Average rank
#76in Wellness
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
106per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Adventskalender Naturkosmetik products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

5%

  • Brand 156%
  • Brand 222%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Adventskalender Naturkosmetik search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Adventskalender Naturkosmetik search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warda saunaaufguss14K/yr
  • warda saunaaufguss 1l7K/yr
  • warda6K/yr
  • saunaaufguss warda7K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender Naturkosmetik

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Geruch”
69%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Duft könnte intensiver sein”
A buyer, on “Geruch”69% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Adventskalender Naturkosmetik questions

Answered from the same tracked data.