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Adventskalender Kerzen

soft demand (-61.6% this quarter) — Adventskalender Kerzen doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49

Market size 25Growth 0Conversion 11Competition 0Returns 93Price range 95Avg price 95Brand share 0Review moat 89Quality gap 84
This niche Category average · 2,966 niches

Is Adventskalender Kerzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Adventskalender Kerzen is a €98K/yr Amazon Germany market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Adventskalender Kerzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.6% over the last 90 days and 0.9% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr10K
Search volume / yr-61.6%330K
Conversion rate0.9%
Avg price€32.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 16
Top-5 product click share100%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement20%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews211

Top Adventskalender Kerzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€20K€29K€39K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Yankee Candle82%
  • TMXSQ18%

Adventskalender Kerzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume330KCVR0.9%Products5Brands2Top 5 Brands100%OOS Rate40.0%Rating4.2★Reviews211Avg BSR#320
40K30KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 470.9×

Top Adventskalender Kerzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kerzen adventskalender41K/yr
  • adventskalender kerzen56K/yr
  • adventskalender duftkerzen21K/yr
  • yankee candle adventskalender40K/yr
  • yankee candles adventskalender9K/yr
  • kerzen-adventskalender10K/yr
  • adventskalender kerze27K/yr
  • duftkerzen adventskalender17K/yr
  • yankee candle adventskalender 20256K/yr
  • teelicht adventskalender7K/yr

What reviews say buyers love and hate about Adventskalender Kerzen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geruch75%

Tolle Düfte

Geschenk Zweck17%

Sehr lieber und gut duftender Kerzen Adventskalender

Qualität insgesamt8%

Der Kalender ist hochwertig gemacht

What buyers complain about

100% of reviews
Geruch100%

1. riechen sie nicht

Adventskalender Kerzen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
100%

Common Adventskalender Kerzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adventskalender Kerzen 37/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -61.6% over the last 90 days.
Search demand for Adventskalender Kerzen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 470.9× the quietest.