Is adventskalender kerzen profitable to sell on Amazon Germany?

The niche generates €98K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.6%. Flapen's verdict: Skip it (37/100).

How competitive is the adventskalender kerzen niche?

2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in adventskalender kerzen?

Top complaints mined from reviews: Geruch. The return rate is 1.1%.

When does demand for adventskalender kerzen peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 470.9× the quietest.

What does it cost to enter the adventskalender kerzen niche?

Listings span €18.04–€47.99; the average listing price is €32.68 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

adventskalender kerzen

Skip it

Soft demand (-61.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€32.68

avg listing price — sweet spot $15–$100

Price range

Incredible€18.04–€47.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great210.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Bad€98K

€98K/yr · 330K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, adventskalender kerzen is a €98K/yr Amazon Germany market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

adventskalender kerzen market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €261K–€327K; units × avg price
Conversion rate: 0.9%
Avg BSR: #320
Page quality: 0%
Prime: 60%
Sponsored: 20%
Out of stock: 40.0%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Yankee Candle82%
TMXSQ18%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 470.9×

Open Trend

Top adventskalender kerzen search terms

kerzen adventskalender41K/yr -44.9%0.0% conv.
adventskalender kerzen56K/yr -56.7%0.0% conv.
adventskalender duftkerzen21K/yr +11.7%0.0% conv.
yankee candle adventskalender40K/yr -89.1%0.9% conv.
yankee candles adventskalender9K/yr -42.0%0.0% conv.
kerzen-adventskalender10K/yr +17.5%0.0% conv.
adventskalender kerze27K/yr -38.1%0.0% conv.
duftkerzen adventskalender17K/yr -62.5%0.0% conv.
yankee candle adventskalender 20256K/yr -10.0%0.0% conv.
teelicht adventskalender7K/yr -38.1%0.0% conv.

All search terms

Top adventskalender kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Adventskalender 2025| Duftkerzen Geschenkset | 24 duftende Teelichter und 1 Teelichthalter | Geschenke für Frauen

Yankee Candle€26.273.8★293 rev

Yankee Candle Adventskalender 2025 24 days of fragrance Adventskranz - Inhalt: 24 Teelichter und 1 Teelichthalter

Yankee Candle€29.474.3★107 rev

Adventskalender Duftkerzen 2026 mit 24 verschiedenen Teelicht-Duftkerzen Weihnachtskalender Geschenke für Frau Mama Schwester Freundin

TMXSQ€18.044.0★111 rev

Yankee Candle Buch-Adventskalender 2022 | Duftkerzen-Geschenkset | 12 gefüllte Votivkerzen 12 Teelichter und 1 Teelichthalter | Snow Globe Wonderland Kollektion

Yankee Candle€41.624.3★483 rev

Yankee Candle - Adventsbuch 2025

Yankee Candle€47.994.4★59 rev

Newest

by launch date

Yankee Candle - Adventsbuch 2025

Yankee Candle€47.9959 rev

9mo ago

Yankee Candle Adventskalender 2025 24 days of fragrance Adventskranz - Inhalt: 24 Teelichter und 1 Teelichthalter

Yankee Candle€29.47107 rev

9mo ago

Yankee Candle Adventskalender 2025| Duftkerzen Geschenkset | 24 duftende Teelichter und 1 Teelichthalter | Geschenke für Frauen

Yankee Candle€26.27293 rev

1y ago

Adventskalender Duftkerzen 2026 mit 24 verschiedenen Teelicht-Duftkerzen Weihnachtskalender Geschenke für Frau Mama Schwester Freundin

TMXSQ€18.04111 rev

1y ago

Yankee Candle Buch-Adventskalender 2022 | Duftkerzen-Geschenkset | 12 gefüllte Votivkerzen 12 Teelichter und 1 Teelichthalter | Snow Globe Wonderland Kollektion

Yankee Candle€41.62483 rev

3y ago

What buyers say about adventskalender kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch75%

“Tolle Düfte”

Geschenk Zweck17%

“Sehr lieber und gut duftender Kerzen Adventskalender”

Qualität insgesamt8%

“Der Kalender ist hochwertig gemacht”

What buyers complain about

Geruch100%

“1. riechen sie nicht”

Top return reasons

Qualität insgesamt100%

Common questions

Is adventskalender kerzen profitable to sell on Amazon Germany?: The niche generates €98K/yr across 5 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.6%. Flapen's verdict: Skip it (37/100).
How competitive is the adventskalender kerzen niche?: 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in adventskalender kerzen?: Top complaints mined from reviews: Geruch. The return rate is 1.1%.
When does demand for adventskalender kerzen peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 470.9× the quietest.
What does it cost to enter the adventskalender kerzen niche?: Listings span €18.04–€47.99; the average listing price is €32.68 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.