Is toner hp color laser mfp 178nwg profitable to sell on Amazon Germany?

The niche generates €1.0M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Launch it (65/100).

How competitive is the toner hp color laser mfp 178nwg niche?

14 brands and 112 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in toner hp color laser mfp 178nwg?

Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.

When does demand for toner hp color laser mfp 178nwg peak?

Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the toner hp color laser mfp 178nwg niche?

Listings span €33.45–€140.12; the average listing price is €55.86 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.

toner hp color laser mfp 178nwg

Launch it

A $1.0M/yr market growing +52.5% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great€55.86

avg listing price — sweet spot $15–$100

Market size

Great€1.0M

€1.0M/yr · 330K searches

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Review moat

Good810

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€33.45–€140.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon Germany niche tracking, toner hp color laser mfp 178nwg is a €1.0M/yr Amazon Germany market (330K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Nov. Verdict: Launch it — 65/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: €1.4M–€1.7M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 5.6%
Avg BSR: #146
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 42 months
Avg seller age: 192 days

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

112

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

HP22%
Amstech17%
Cool Toner14%
ONLYU11%
Palmtree6%
PRINKUS6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +52.5% search growth over the last 90 days.

Peak months: May, Nov · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

117A MFP 179fwg 178nwg Toner: Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A Drucker Schwarz Cyan Gelb Magenta 4er-Pack

Amstech€41.924.4★1,667 rev

Cool Toner Kompatibel für HP 117A Toner Set als Ersatz für Color Laser MFP 178nwg 179fwg 150nw 179fnw 150a 178nw W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)

Cool Toner€36.464.4★2,266 rev

HP 117A (W2070A) Original Toner Color Laser schwarz

HP€40.924.5★3,323 rev

ONLYU 117A Kompatibel für HP Toner Colour Laser MFP 179fwg 117A Set 178nwg 179fnw 150a 150nw W2070A W2071A W2072A (Schwarz Cyan Gelb Magenta)

ONLYU€36.314.7★565 rev

Palmtree 117A Kompatibel für HP 117A Toner HP Color Laser MFP 178nwg Toner Color Laser MFP 179fwg Toner Set 179fnw 178nw 150nw 150a W2070A W2071A W2072A W2073A Schwarz Cyan Gelb Magenta 4er-Pack

Palmtree€38.944.6★122 rev

Newest

by launch date

117A MFP 179FWG 178NWG Toner Kompatibel für HP 117A Toner Set für HP Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A (4er-Pack Schwarz Cyan Gelb Magenta)

PRINKUS€129.2913 rev

7mo ago

117A Toner Set Kompatibel für HP 117A für HP Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche(4er-Pack Schwarz Cyan Magenta Gelb)

WOWTONER€139.9533 rev

1y ago

OnmiToner 117A Toner Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)

OnmiToner€140.1218 rev

1y ago

Palmtree 117A Kompatibel für HP 117A Toner HP Color Laser MFP 178nwg Toner Color Laser MFP 179fwg Toner Set 179fnw 178nw 150nw 150a W2070A W2071A W2072A W2073A Schwarz Cyan Gelb Magenta 4er-Pack

Palmtree€38.94122 rev

1y ago

ZIPRINT 117A Kompatibel für HP 117A Toner Set für Toner HP Color Laser MFP 178nwg 178nw MFP 179fwg 179fnw 150nw 150a W2070A W2071A W2072A W2073A Toner (Schwarz Cyan Gelb Magenta 4er-Pack)

ZIPRINT€33.4591 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Best Quallität: Alles bestens”

Preis-Leistungs-Verhältnis19%

“Preis-Leistung super”

Gesamtgröße14%

“Passt”

Druckqualität10%

“Plug & Print”

Kompatibilität – insgesamt6%

“Das 117A Toner Set kompatibel für HP 117A funktioniert zuverlässig”

beworben Vs Tatsächliches Produkt4%

“Macht was es soll”

Montage/Installation4%

“Ich bin beeindruckt von der einfachen Installation”

Benutzerfreundlichkeit3%

“Leichte Handhabung”

Druckgeschwindigkeit2%

“Der Drucker hat den Toner sofort erkannt”

Funktionalität insgesamt2%

“Funktonier prima, wird erkannt und der Drucker läuft 1a”

What buyers complain about

Kompatibilität – insgesamt30%

“Nicht kompatible”

Funktionalität insgesamt18%

“Etwas stimmt nicht”

Preis-Leistungs-Verhältnis12%

“Teuer, dafür Original”

Druckqualität6%

“Streifen beim Drucken”

Qualität insgesamt5%

“Müll”

Anzeigefarben4%

“Mechanisch funktional, jedoch: Farbverläufe nicht mehr gut”

Farbe4%

“die Farben bluten aus im Drucker”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Patrone/Tinte Qualität2%

“Günstige Patronen”

Patronekapazität2%

“Leider gibt es keine Möglichkeit zur Rücknahme leerer Tonerkartuschen, dadurch gehen viele Ressourcen verloren”

Top return reasons

Kompatibilität – insgesamt34%

Funktionalität insgesamt29%

Gesamtgröße18%

beworben Vs Tatsächliches Produkt4%

Druckqualität3%

Defekt Material/Teile3%

Farbe2%

Preis-Leistungs-Verhältnis1%

Patrone/Tinte Qualität1%

Papierqualität1%

Common questions

Is toner hp color laser mfp 178nwg profitable to sell on Amazon Germany?: The niche generates €1.0M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Launch it (65/100).
How competitive is the toner hp color laser mfp 178nwg niche?: 14 brands and 112 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in toner hp color laser mfp 178nwg?: Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
When does demand for toner hp color laser mfp 178nwg peak?: Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the toner hp color laser mfp 178nwg niche?: Listings span €33.45–€140.12; the average listing price is €55.86 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.

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toner hp color laser mfp 178nwg

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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