Skip to content
65

toner hp color laser mfp 178nwg

Launch it

A $1.0M/yr market growing +52.5% this quarter with returns at 0.7% — clears our launch bar.

Market size 78Growth 70Conversion 63Competition 41Returns 96Price range 62Avg price 91Brand share 57Review moat 67Quality gap 42

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€55.86

avg listing price — sweet spot $15–$100

Market size

Great€1.0M

€1.0M/yr · 330K searches

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Review moat

Good810

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€33.45–€140.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon Germany niche tracking, toner hp color laser mfp 178nwg is a €1.0M/yr Amazon Germany market (330K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Nov. Verdict: Launch it — 65/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

toner hp color laser mfp 178nwg market data

Units sold / yr
25K–30K
avg 1,000–1,250/product
Revenue / yr
€1.4M–€1.7M
units × avg price
Conversion rate
5.6%
Avg BSR
#146
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
4.3%
Avg brand age
42 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

112

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • HP22%
  • Amstech17%
  • Cool Toner14%
  • ONLYU11%
  • Palmtree6%
  • PRINKUS6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +52.5% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov · busiest ÷ quietest = 2.2×

Top toner hp color laser mfp 178nwg search terms

  • toner hp color laser mfp 178nwg58K/yr
  • hp color laser mfp 178nw toner42K/yr
  • hp 117a34K/yr
  • hp color laser 179fwg toner32K/yr
  • hp 117a toner set34K/yr
  • hp color laser 150nw toner28K/yr
  • hp toner 117a28K/yr
  • hp color laser mfp 179fwg toner12K/yr
  • hp color laser mfp 178nwg toner15K/yr
  • toner hp color laser mfp 179fwg8K/yr
All search terms

Top toner hp color laser mfp 178nwg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€52K10%€103K15%€155K20%€206K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about toner hp color laser mfp 178nwg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Best Quallität: Alles bestens”

Preis-Leistungs-Verhältnis19%

“Preis-Leistung super”

Gesamtgröße14%

“Passt”

Druckqualität10%

“Plug & Print”

Kompatibilität – insgesamt6%

“Das 117A Toner Set kompatibel für HP 117A funktioniert zuverlässig”

beworben Vs Tatsächliches Produkt4%

“Macht was es soll”

Montage/Installation4%

“Ich bin beeindruckt von der einfachen Installation”

Benutzerfreundlichkeit3%

“Leichte Handhabung”

Druckgeschwindigkeit2%

“Der Drucker hat den Toner sofort erkannt”

Funktionalität insgesamt2%

“Funktonier prima, wird erkannt und der Drucker läuft 1a”

What buyers complain about

Kompatibilität – insgesamt30%

“Nicht kompatible”

Funktionalität insgesamt18%

“Etwas stimmt nicht”

Preis-Leistungs-Verhältnis12%

“Teuer, dafür Original”

Druckqualität6%

“Streifen beim Drucken”

Qualität insgesamt5%

“Müll”

Anzeigefarben4%

“Mechanisch funktional, jedoch: Farbverläufe nicht mehr gut”

Farbe4%

“die Farben bluten aus im Drucker”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Patrone/Tinte Qualität2%

“Günstige Patronen”

Patronekapazität2%

“Leider gibt es keine Möglichkeit zur Rücknahme leerer Tonerkartuschen, dadurch gehen viele Ressourcen verloren”

Top return reasons

Kompatibilität – insgesamt34%
Funktionalität insgesamt29%
Gesamtgröße18%
beworben Vs Tatsächliches Produkt4%
Druckqualität3%
Defekt Material/Teile3%
Farbe2%
Preis-Leistungs-Verhältnis1%
Patrone/Tinte Qualität1%
Papierqualität1%

Common questions

Is toner hp color laser mfp 178nwg profitable to sell on Amazon Germany?
The niche generates €1.0M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Launch it (65/100).
How competitive is the toner hp color laser mfp 178nwg niche?
14 brands and 112 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in toner hp color laser mfp 178nwg?
Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
When does demand for toner hp color laser mfp 178nwg peak?
Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the toner hp color laser mfp 178nwg niche?
Listings span €33.45–€140.12; the average listing price is €55.86 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.