hp 963
Launch itA $1.2M/yr market growing +106.1% this quarter with returns at 0.7% — clears our launch bar.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible€45.49avg listing price — sweet spot $15–$100
Growth
Great+106.1%90-day search growth — must beat 0% to launch
Market size
Great€1.2M€1.2M/yr · 449K searches
Review moat
Good687.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good€19.03–€141.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hp 963 is a €1.2M/yr Amazon Germany market (449K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- €1.1M–€1.4M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 5.9%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 30.3%
- Avg brand age
- 21 months
- Avg seller age
- 186 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
107
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- HP73%
- KERFOINK15%
- Washope4%
- Topkolor3%
- GoToners3%
- NewLift2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +106.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HP 963 (6ZC70AE) Multipack Original Druckerpatronen 1xBlau 1x Megenta 1xGelb 1xSchwarz für HP OfficeJet Pro 901x 902x Standard
HP€79.194.4★2,670 rev
KERFOINK 963xl Multipack Patronen Kompatibe
KERFOINK€40.921.7★41 rev
HP 3JA30AE Tinte Schwarz XL
HP€39.994.5★1,477 rev
HP 963XL Multipack Original Druckerpatronen 4er Pack Schwarz Cyan Magenta Gelb
HP€141.664.6★2,117 rev
HP 963XL (3JA29AE) Gelb Original Druckerpatrone mit hoher Reichweite für HP OfficeJet Pro 9010 9012 9015 9016 9019 9020 9022 9025
HP€29.734.7★564 rev
Newest
by launch dateKERFOINK 963xl Multipack Patronen Kompatibe
KERFOINK€40.9241 rev
963XL Multipack Patronen Kompatibel für HP 963 963 XL Druckerpatronen für HP Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (Schwarz Cyan Magenta Gelb 4er-Pack)
Washope€35.8424 rev
NewLift Kompatibel für HP 963 Druckerpatronen Kompatibel für HP officejet Pro 9010 9020 9022 9015 9016 (4er-Pack)
NewLift€33.2528 rev
GoToners 963XL Multipack Druckerpatronen Kompatibel für HP 963 XL Patronen für Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (2 Schwarz 1 Cyan 1 Magenta 1 Gelb)
GoToners€42.5225 rev
HP 963 4-Pack CMYK(4) Original Combo Ink Cartridge
HP€97.741 rev
Trending
90-day click momentumHP 963 4-Pack CMYK(4) Original Combo Ink Cartridge
HP€97.741.0★
963XL Multipack Patronen Kompatibel für HP 963 963 XL Druckerpatronen für HP Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (Schwarz Cyan Magenta Gelb 4er-Pack)
Washope€35.844.2★
KERFOINK 963xl Multipack Patronen Kompatibe
KERFOINK€40.921.7★
GoToners 963XL Multipack Druckerpatronen Kompatibel für HP 963 XL Patronen für Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (2 Schwarz 1 Cyan 1 Magenta 1 Gelb)
GoToners€42.522.1★
NewLift Kompatibel für HP 963 Druckerpatronen Kompatibel für HP officejet Pro 9010 9020 9022 9015 9016 (4er-Pack)
NewLift€33.252.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Qalität”
“Preis-Leistung super”
“wohlbemerkt Original HP Patronen!, bei blau und gelb als Fremdchip erkannt und nichts ging hier gestern😡.”
“Hält was es verspricht”
“passt alles”
“Farbe top”
“Der Füllstand wird korrekt angezeigt – keine Fehlermeldungen oder blockierte Druckvorgänge”
“Einwandfreie Installation ohne Probleme”
“lassen sich einfach einsetzen.”
“Druckt”
What buyers complain about
“Funktioniert nicht”
“Inkompatibel zu HP OfficeJet Pro 9010”
“50€ für nichts bezahlt”
“Müll”
“Mieserableste Patrone ever”
“Die Farben stimmen nicht”
“Kein Druck möglich”
“Passt nicht”
“Nicht wie angepriesen”
“Der Drucker sagt falscher Chip, nicht kompatibles Fabrikat”
Top return reasons
Common questions
- Is hp 963 profitable to sell on Amazon Germany?
- The niche generates €1.2M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +106.1%. Flapen's verdict: Launch it (69/100).
- How competitive is the hp 963 niche?
- 6 brands and 107 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in hp 963?
- Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
- When does demand for hp 963 peak?
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the hp 963 niche?
- Listings span €19.03–€141.66; the average listing price is €45.49 (sweet spot $15–$100). The average incumbent carries 688 reviews — the moat a new listing must climb.
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