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Hp 963

Pass

Hp 963 scores 69 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +106.1% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 1,375 Computer & Zubehör niches · +28 vs the category median of 41
Market size
€1.2M/yr449K searches / yr
90-day growth
+106.1%search demand this quarter
Competition
66%top-5 click share · 6 brands · 107 sellers

Flapen Score

Hp 963 against its category

The dotted line is the Computer & Zubehör average. Past it, Hp 963 is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp 963 market on Amazon at a glance

Shoppers on Amazon Germany searched for Hp 963 449K times last year and spent an estimated €1.2M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +106.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
+106.1%
Conversion, latest week
5.9%
Market size, estimated
€1.2Ma year
Peak month
May3.2× the quietest month
Top search term
hp 96349K searches a year

02 · Price

A sale here is worth €45.49.

Listings sell for €45.49 on average, from €19.03 to €141.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €45.49 that is €68K to €91K a year per listing.

Average price
€45.49inside the $15 to $100 sweet spot
Price range
€19.03–€141.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€68K–€91K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #324 within Drucker & Zubehör. It carries 688 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
30.3%
Average rank
#324in Drucker & Zubehör
Average rating
3.81 starsAmazon Germany average 4.37 stars
Average reviews
688per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Hp 963 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

107

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 215%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Hp 963 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Hp 963 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp 96349K/yr
  • hp 963xl multipack46K/yr
  • hp 963xl37K/yr
  • hp officejet pro 9010 patronen35K/yr
  • hp 963xl patronen 4 pack original29K/yr
  • hp druckerpatronen 96326K/yr
  • hp officejet pro 9014e patronen25K/yr
  • hp 963 multipack27K/yr
  • hp 9010 druckerpatronen25K/yr
  • hp officejet pro 9022e patronen25K/yr

Reviews and returns

What reviews say buyers love and hate about Hp 963

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Funktionalität insgesamt”
0.7%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hp 963 questions

Answered from the same tracked data.