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Hp 963

Hp 963 clears our launch bar: a $1.2M/yr market growing +106.1% this quarter with returns at 0.7%.

Flapen Score

69
Launch it

Top 1% of 1,375 Computer & Zubehör niches · +28 vs the category median of 41

Market size 81Growth 93Conversion 66Competition 31Returns 96Price range 66Avg price 95Brand share 6Review moat 70Quality gap 97
This niche Category average · 1,375 niches

Is Hp 963 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hp 963 is a €1.2M/yr Amazon Germany market (449K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.

Hp 963: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +106.1% over the last 90 days and 5.9% of searches end in a purchase.

€1.2M

revenue / yr

Units sold / yr30K
Search volume / yr+106.1%449K
Conversion rate5.9%
Avg price€45.49

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 107
Top-5 product click share66%
Open market2%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)4· 4 succeeded
Avg rating3.8★
Avg reviews688

Top Hp 963 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€121K€242K€363K€484K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

107

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • HP73%
  • KERFOINK15%
  • Washope4%
  • Topkolor3%
  • GoToners3%
  • NewLift2%
  • Open — no brand owns it (0%)

Hp 963 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume449KCVR5.9%Products16Brands6Top 5 Brands98%OOS Rate30.3%Rating3.8★Reviews688Avg BSR#324
60K40KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Top Hp 963 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 96349K/yr
  • hp 963xl multipack46K/yr
  • hp 963xl37K/yr
  • hp officejet pro 9010 patronen35K/yr
  • hp 963xl patronen 4 pack original29K/yr
  • hp druckerpatronen 96326K/yr
  • hp officejet pro 9014e patronen25K/yr
  • hp 963 multipack27K/yr
  • hp 9010 druckerpatronen25K/yr
  • hp officejet pro 9022e patronen25K/yr

What reviews say buyers love and hate about Hp 963

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt29%

Beste Qalität

Preis-Leistungs-Verhältnis17%

Preis-Leistung super

Patrone/Tinte Qualität8%

wohlbemerkt Original HP Patronen!, bei blau und gelb als Fremdchip erkannt und nichts ging hier gestern😡.

beworben Vs Tatsächliches Produkt7%

Hält was es verspricht

Gesamtgröße5%

passt alles

What buyers complain about

86% of reviews
Funktionalität insgesamt23%

Funktioniert nicht

Kompatibilität – insgesamt19%

Inkompatibel zu HP OfficeJet Pro 9010

Preis-Leistungs-Verhältnis12%

50€ für nichts bezahlt

Qualität insgesamt10%

Müll

Haltbarkeit5%

Mieserableste Patrone ever

Hp 963 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
30%
2Kompatibilität – insgesamt
30%
3Gesamtgröße
15%
4beworben Vs Tatsächliches Produkt
4%
5Patronekapazität
4%

Common Hp 963 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 963 69/100 on Amazon Germany — Launch it. The niche generates €1.2M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +106.1% over the last 90 days.
Search demand for Hp 963 on Amazon Germany peaks in May–Jun, where the busiest month runs 3.2× the quietest.