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66

hp 924

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 65Conversion 78Competition 29Returns 93Price range 89Avg price 95Brand share 20Review moat 92Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€35.50

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Review moat

Great166.25

avg incumbent reviews — the moat a new listing must climb

Price range

Great€11.35–€62.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.5%

90-day search growth — must beat 0% to launch

Market size

Good€586K

€586K/yr · 215K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hp 924 is a €586K/yr Amazon Germany market (215K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Oct–Nov. Verdict: Worth a look — 66/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
15K–20K
avg 750–1,000/product
Revenue / yr
€533K–€710K
units × avg price
Launch success
71%
5 of 7 new (360d)
Conversion rate
7.7%
Avg BSR
#963
Page quality
0%
Prime
88%
Sponsored
56%
Out of stock
31.2%
Avg brand age
25 months
Avg seller age
189 days

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

109

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • HP62%
  • INFITONER12%
  • SHEENGO9%
  • HALLOLUX5%
  • RUDGUZ3%
  • LxTek3%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +43.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Oct, Nov · busiest ÷ quietest = 2.2×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€59K20%€117K30%€176K40%€235K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Wie Original, beste Qualität”

Preis-Leistungs-Verhältnis16%

“Unerwartet preiswert”

beworben Vs Tatsächliches Produkt11%

“bestellte Ware entsprach genau meinen Vorstellungen”

Farbe9%

“Alles super, bisher funktioniert alles wie gewohnt ☺️ Schöne Farben”

Montage/Installation8%

“Die Installation gelingt unkompliziert: Patrone einsetzen, kurze Initialisierung abwarten und direkt losdrucken”

Druckqualität5%

“Druck erfolgt einwandfrei”

Kompatibilität – insgesamt5%

“Kompatibel”

Benutzerfreundlichkeit4%

“Sie lassen sich zwar problemlos einsetzen,”

Gesamtgröße4%

“Patronen passen perfekt, ohne Fehlermeldung”

Anzeigefarben2%

“Farben sind klar”

What buyers complain about

Funktionalität insgesamt26%

“Funktioniert nicht”

Kompatibilität – insgesamt20%

“sind nicht kompatibel”

Preis-Leistungs-Verhältnis11%

“Geldverschwendung”

Qualität insgesamt7%

“Reiner Müll”

Druckqualität4%

“HP Drucker akzeptieren diese Patronen nicht”

Gesamtgröße4%

“Passt nicht zu meine Drucker”

Patrone/Tinte Qualität3%

“Patronen werden vom Drucker nicht erkannt”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Patronekapazität2%

“Leider nimmer unser Drucker nur Orginal HP Patronen”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Nur englische Anleitung”

Top return reasons

Funktionalität insgesamt34%
Kompatibilität – insgesamt30%
Gesamtgröße13%
beworben Vs Tatsächliches Produkt5%
Defekt Material/Teile4%
Patrone/Tinte Qualität2%
Farbe1%
Druckqualität1%
Montage/Installation1%
Patronekapazität1%

Common questions

Is hp 924 profitable to sell on Amazon Germany?
The niche generates €586K/yr across 16 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the hp 924 niche?
8 brands and 109 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hp 924?
Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.1%.
When does demand for hp 924 peak?
Demand peaks in May–Oct–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the hp 924 niche?
Listings span €11.35–€62.58; the average listing price is €35.50 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

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