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hp 301 druckerpatronen

Launch it

A $1.0M/yr market growing +51.3% this quarter with returns at 0.7% — clears our launch bar.

Market size 78Growth 70Conversion 74Competition 18Returns 96Price range 95Avg price 95Brand share 20Review moat 18Quality gap 55

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Incredible€24.65

avg listing price — sweet spot $15–$100

Price range

Incredible€17.96–€37.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.0M

€1.0M/yr · 597K searches

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Review moat

Bad17,065.92

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, hp 301 druckerpatronen is a €1.0M/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Nov. Verdict: Launch it — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
60K–80K
avg 4,000–5,000/product
Revenue / yr
€1.5M–€2.0M
units × avg price
Launch success
2 of 3 new (360d)
Conversion rate
6.9%
Avg BSR
#359
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.6%
Avg brand age
41 months
Avg seller age
193 days

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

138

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • HP64%
  • INKYEAH12%
  • VVQV8%
  • Economink5%
  • GREENSKY4%
  • COLORETTO3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +51.3% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov · busiest ÷ quietest = 2.1×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€101K20%€203K30%€304K40%€405K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Gute qualitative Produkt”

Preis-Leistungs-Verhältnis15%

“Super Preis-Leistung”

Gesamtgröße13%

“Passt”

Druckqualität11%

“Super Alternative zu den teuren HP Patronen, alles lief sehr simpel, eingesetzte, erkannt und schon ging das drucken los”

beworben Vs Tatsächliches Produkt7%

“Alles wie beschrieben geklappt”

Patrone/Tinte Qualität6%

“Super Patronen”

Kompatibilität – insgesamt3%

“swiss toner 301XL 301 XL Patronen Kompatibel für HP 301 Druckerpatronen Multipack Schwarz”

Farbe3%

“Farbe”

Funktionalität insgesamt3%

“Der Drucker läuft 🤪 Sehr gut”

Montage/Installation2%

“Sehr einfache Installation”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Schade ums Geld”

Funktionalität insgesamt16%

“Funktioniert nicht”

Kompatibilität – insgesamt15%

“Funktioniert nicht in einem HP Drucker, obwohl die Artikelnummer 301 übereinstimmt”

Farbe9%

“BLAU IST ALLE”

Druckqualität6%

“Im November gekauft, zweimal etwa 10 Seiten Text gedruckt und die Farbe schwarz ist bereits leer”

Haltbarkeit5%

“Defekt nach 1 Monat”

Qualität insgesamt4%

“Schlechte Qualität”

Patronekapazität4%

“Die aktuellen Original HP Patronen in meinem HP Deskjet 2540 sind nahezu leer”

trocken/leerTinte4%

“Ich habe das Gefühl, dass die Patronen nur noch für die Hälfte an Drucken ausreichen”

Produktzustand3%

“Benutzte Patronen”

Top return reasons

Funktionalität insgesamt33%
Kompatibilität – insgesamt21%
Gesamtgröße16%
Tintennachfüllung5%
Defekt Material/Teile4%
Patronekapazität4%
Farbe3%
Patrone/Tinte Qualität3%
beworben Vs Tatsächliches Produkt2%
Druckqualität2%

Common questions

Is hp 301 druckerpatronen profitable to sell on Amazon Germany?
The niche generates €1.0M/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.3%. Flapen's verdict: Launch it (60/100).
How competitive is the hp 301 druckerpatronen niche?
9 brands and 138 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hp 301 druckerpatronen?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Kompatibilität – insgesamt. The return rate is 0.7%.
When does demand for hp 301 druckerpatronen peak?
Demand peaks in May–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the hp 301 druckerpatronen niche?
Listings span €17.96–€37.96; the average listing price is €24.65 (sweet spot $15–$100). The average incumbent carries 17,066 reviews — the moat a new listing must climb.

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