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Zzzquil Gute Nacht

a concentrated shelf (top 5 take 82% of clicks) — Zzzquil Gute Nacht doesn't clear our bar today.

Flapen Score

48
Skip it

Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46

Market size 32Growth 16Conversion 46Competition 15Returns 100Price range 79Avg price 78Brand share 31Review moat 77Quality gap 90
This niche Category average · 1,305 niches

Is Zzzquil Gute Nacht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zzzquil Gute Nacht is a €147K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.

Zzzquil Gute Nacht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.2% over the last 90 days and 3.7% of searches end in a purchase.

€147K

revenue / yr

Units sold / yr8K
Search volume / yr-18.2%248K
Conversion rate3.7%
Avg price€16.04

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 43
Top-5 product click share82%
Open market14%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement55%
New entrants (1y)2· 1 succeeded
Avg rating4.1★
Avg reviews468

Top Zzzquil Gute Nacht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€29K€44K€59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

43

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • ZzzQuil42%
  • Doppelherz28%
  • Horbäach7%
  • Vitastrong.5%
  • PHARMA PERLE4%
  • Hoggar4%
  • Open — no brand owns it (4 brands, 10%)

Zzzquil Gute Nacht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR3.7%Products11Brands10Top 5 Brands86%OOS Rate0.0%Rating4.1★Reviews468Avg BSR#212
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Zzzquil Gute Nacht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zzzquil gute nacht60K/yr
  • zzzquil35K/yr
  • wick zzzquil38K/yr
  • wick zzzquil gute nacht weichgummis25K/yr
  • zzzquil gute nacht wick weichgummi19K/yr
  • wick zzzquil intense11K/yr
  • wick melatonin zzzquil11K/yr
  • zzzquil intense7K/yr
  • wick melatonin7K/yr
  • zzz4K/yr

What reviews say buyers love and hate about Zzzquil Gute Nacht

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Schlafqualität34%

Natürliche Schlaftabletten

Geschmack insgesamt11%

schmeckt lecker

Effizienz8%

Wirkt

Geschmack5%

Guter Geschmack

Qualität insgesamt5%

Super Produkt

What buyers complain about

62% of reviews
Funktionalität insgesamt20%

Wirkung null

Schlafqualität11%

Ohne Melatonin kann ich nicht einschlafen

Geschmack insgesamt7%

Schmeckt grauslich

Dosierung6%

Trotz deutlicher Dosiserhöhung

Preis-Leistungs-Verhältnis4%

Schade ums Geld

Common Zzzquil Gute Nacht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zzzquil Gute Nacht 48/100 on Amazon Germany — Skip it. The niche generates €147K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.
Search demand for Zzzquil Gute Nacht on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.