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Zzzquil Gute Nacht

Fail

The top 5 products take 82% of clicks, so Zzzquil Gute Nacht is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€147K/yr248K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
82%top-5 click share · 10 brands · 43 sellers

Flapen Score

Zzzquil Gute Nacht against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Zzzquil Gute Nacht is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zzzquil Gute Nacht market on Amazon at a glance

Shoppers on Amazon Germany searched for Zzzquil Gute Nacht 248K times last year and spent an estimated €147K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
3.7%
Market size, estimated
€147Ka year
Peak month
February1.6× the quietest month
Top search term
zzzquil gute nacht60K searches a year

02 · Price

A sale here is worth €16.04.

Listings sell for €16.04 on average, from €8.13 to €42.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €16.04 that is €8K to €12K a year per listing.

Average price
€16.04inside the $15 to $100 sweet spot
Price range
€8.13–€42.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Schreib- & Korrekturbedarf. It carries 468 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#212in Schreib- & Korrekturbedarf
Average rating
4.07 starsAmazon Germany average 4.37 stars
Average reviews
468per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Zzzquil Gute Nacht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

43

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Brand 142%
  • Brand 228%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Zzzquil Gute Nacht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Zzzquil Gute Nacht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zzzquil gute nacht60K/yr
  • zzzquil35K/yr
  • wick zzzquil38K/yr
  • wick zzzquil gute nacht weichgummis25K/yr
  • zzzquil gute nacht wick weichgummi19K/yr
  • wick zzzquil intense11K/yr
  • wick melatonin zzzquil11K/yr
  • zzzquil intense7K/yr
  • wick melatonin7K/yr
  • zzz4K/yr

Reviews and returns

What reviews say buyers love and hate about Zzzquil Gute Nacht

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Schlafqualität”
20%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkung null”
A buyer, on “Funktionalität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Zzzquil Gute Nacht questions

Answered from the same tracked data.