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Zoomania 2

Fail

Demand is soft, at -76.7% this quarter, so Zoomania 2 is a Fail.

Flapen Score
34
34 / 100
Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46
Market size
€94K/yr1.2M searches / yr
90-day growth
-76.7%search demand this quarter
Competition
67%top-5 click share · 7 brands · 43 sellers

Flapen Score

Zoomania 2 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Zoomania 2 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zoomania 2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Zoomania 2 1.2M times last year and spent an estimated €94K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-76.7%
Conversion, latest week
0.4%
Market size, estimated
€94Ka year
Top search term
zoomania 21.2M searches a year

02 · Price

A sale here is worth €18.00.

Listings sell for €18.00 on average, from €7.53 to €42.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €18.00 that is €0 to €2K a year per listing.

Average price
€18.00inside the $15 to $100 sweet spot
Price range
€7.53–€42.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #1,597 within Schreib- & Korrekturbedarf. It carries 33 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
38.7%
Average rank
#1,597in Schreib- & Korrekturbedarf
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
33per listing
Listings tracked
16

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Zoomania 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 169%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Zoomania 2 search demand

Weekly searches over the year. Pick a range.

100K60KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Zoomania 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoomania 21.2M/yr
  • zoomania kuscheltier11K/yr
  • zoomania211K/yr

Reviews and returns

What reviews say buyers love and hate about Zoomania 2

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
0.3%of orders come back
“Viel zu groß”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Zoomania 2 questions

Answered from the same tracked data.