How competitive is the Zirkel niche on Amazon Germany?

8 brands and 127 sellers compete in Zirkel on Amazon Germany. The top 5 Zirkel products take 67% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Zirkel?

Zirkel buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Gleichgewicht/Stabilität, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Zirkel niche?

Zirkel sells for €8.82 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.77–€14.04. The average incumbent carries 1,097 reviews — the moat a new listing must climb.

Zirkel

prices mostly outside the sweet spot ($3.77–$14.04) — Zirkel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

This niche Category average · 1,305 niches

Is Zirkel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zirkel is a €656K/yr Amazon Germany market (984K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.

Zirkel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.3% over the last 90 days and 7.6% of searches end in a purchase.

€656K

revenue / yr

Units sold / yr100K

Search volume / yr-13.3%984K

Conversion rate7.6%

Avg price€8.82

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 127

Top-5 product click share67%

Open market7%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Zirkel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FABER-CASTELL - Schnellverstellzirkel Factory Blau

Price: €8.36
Rating: 4.8/5
Reviews: 2,335
Age: 6y ago

FABER-CASTELL 174530 - Schnellverstellzirkel Stream Blackstone 1 Stück

Price: €8.30
Rating: 4.7/5
Reviews: 4,753
Age: 7y ago

Herlitz 11122348 Zirkel Schnellverstellzirkel rosa/minze

Price: €7.22
Rating: 4.6/5
Reviews: 3,043
Age: 16y ago

CALCUSO Geometrie Set Pro 15-teiliges Geodreieck Set mit Zirkel mit Feststellrad Lineal Radiergummi und Anspitzer in schwarzer Federmappe ideal für Schule Uni Büro Zirkel ab 4. Klasse

Price: €13.80
Rating: 4.6/5
Reviews: 976
Age: 1y ago

Eberhard Faber 571703 - Schnellverstellzirkel neon grün Zirkel Set mit Ersatzteilen und Zirkelminen

Price: €5.89
Rating: 4.4/5
Reviews: 521
Age: 6y ago

Newest

by launch date

FABER-CASTELL - Schnellverstellzirkel Factory Schwarz

Price: €10.84
Rating: 4.7/5
Reviews: 18
Age: 6mo ago

Faber-Castell | Schnellverstellzirkel Türkis-Blau mit gefüllter Minendose und Aufbewahrungsbox | 174335 | 340mm | Rutschfeste Nadel- und Minenklemmung

Price: €12.12
Rating: 4.6/5
Reviews: 68
Age: 1y ago

FABER-CASTELL - Schnellverstellzirkel mit Gelenk Silber

Price: €9.20
Rating: 4.6/5
Reviews: 170
Age: 1y ago

CALCUSO Geometrie Set Pro 15-teiliges Geodreieck Set mit Zirkel mit Feststellrad Lineal Radiergummi und Anspitzer in schwarzer Federmappe ideal für Schule Uni Büro Zirkel ab 4. Klasse

Price: €13.80
Rating: 4.6/5
Reviews: 976
Age: 1y ago

Idena 20165 - Zirkel Style Machine mit Mitteltriebrad Schnellverstellzirkel im Etui inkl. zwei Ersatzminen in Dose

Price: €4.28
Rating: 4.1/5
Reviews: 210
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

127

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Faber-Castell58%
Herlitz11%
Eberhard Faber9%
STAEDTLER8%
CALCUSO7%
Facile Scriptum4%
Open — no brand owns it (2 brands, 3%)

Zirkel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume984KCVR7.6%Products18Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews1,097Avg BSR#6

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Top Zirkel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zirkel453K/yr -20.5%8.1% conv.
zirkel grundschule 4 klasse190K/yr -8.4%10.0% conv.
zirkel schule ab 7. klasse56K/yr -6.1%13.9% conv.
zirkel faber castell68K/yr -24.1%7.2% conv.
zirkel ab 5. klasse57K/yr +19.4%9.6% conv.
faber castell zirkel28K/yr -17.7%5.3% conv.
zirkel mit feststellrad29K/yr +45.4%6.3% conv.
zirkel grundschule19K/yr +13.1%6.5% conv.
schnellverstellzirkel12K/yr -9.2%6.2% conv.
zirkel faber castell schnellverstellzirkel9K/yr -15.2%6.6% conv.

What reviews say buyers love and hate about Zirkel

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Qualität insgesamt28%

“Beste Qualität”

Preis-Leistungs-Verhältnis15%

“Super Preis Leistung”

Benutzerfreundlichkeit14%

“Gute Handhabung”

beworben Vs Tatsächliches Produkt8%

“Hält was er verspricht”

Einstellbarkeit/Drehbarkeit/lehnend7%

“Lässt sich gut und stabil einstellen”

What buyers complain about

75% of reviews

Qualität insgesamt25%

“Absolut schlechte Qualität”

Haltbarkeit17%

“War nicht lange in Gebrauch”

Gleichgewicht/Stabilität4%

“Nixht stabil”

Benutzerfreundlichkeit4%

“Also leider nicht nutzbar”

beworben Vs Tatsächliches Produkt4%

“Leider nur 4 Sterne da auf dem Bild ein Zirkel mit einem biegsamen Bein zusehen ist geliefert wird aber das wie auf meinen Bildern ist irreführend und sollte überarbeitet werden”

Zirkel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

19%

2Gesamtgröße

16%

3Funktionalität insgesamt

10%

4Produktzustand

5Farbe

Common Zirkel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zirkel 44/100 on Amazon Germany — Skip it. The niche generates €656K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.