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Zirkel

Fail

Prices span $3.77–$14.04, mostly outside the sweet spot, so Zirkel is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€656K/yr984K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
67%top-5 click share · 8 brands · 127 sellers

Flapen Score

Zirkel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Zirkel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zirkel market on Amazon at a glance

Shoppers on Amazon Germany searched for Zirkel 984K times last year and spent an estimated €656K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 984K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €656K a year.

Searches, last 12 months
984K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
7.6%
Market size, estimated
€656Ka year
Peak month
August3.2× the quietest month
Top search term
zirkel453K searches a year

02 · Price

A sale here is worth €8.82.

Listings sell for €8.82 on average, from €3.77 to €14.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At €8.82 that is €35K to €44K a year per listing.

Average price
€8.82under the $15 to $100 sweet spot
Price range
€3.77–€14.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
€35K–€44K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Geometrie & Messen. It carries 1,097 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Geometrie & Messen
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,097per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Zirkel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

127

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 158%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Zirkel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Zirkel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zirkel453K/yr
  • zirkel grundschule 4 klasse190K/yr
  • zirkel schule ab 7. klasse56K/yr
  • zirkel faber castell68K/yr
  • zirkel ab 5. klasse57K/yr
  • faber castell zirkel28K/yr
  • zirkel mit feststellrad29K/yr
  • zirkel grundschule19K/yr
  • schnellverstellzirkel12K/yr
  • zirkel faber castell schnellverstellzirkel9K/yr

Reviews and returns

What reviews say buyers love and hate about Zirkel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Absolut schlechte Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zirkel questions

Answered from the same tracked data.