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Zeichnen

Fail

Shoppers spend an estimated $35K a year here, so Zeichnen is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€35K/yr324K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
30%top-5 click share · 48 brands · 254 sellers

Flapen Score

Zeichnen against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Zeichnen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zeichnen market on Amazon at a glance

Shoppers on Amazon Germany searched for Zeichnen 324K times last year and spent an estimated €35K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
0.7%
Market size, estimated
€35Ka year
Peak month
December3.1× the quietest month
Top search term
zeichnen175K searches a year

02 · Price

A sale here is worth €15.55.

Listings sell for €15.55 on average, from €2.75 to €75.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.55 that is €0 to €2K a year per listing.

Average price
€15.55inside the $15 to $100 sweet spot
Price range
€2.75–€75.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #463 within Schreib- & Korrekturbedarf. It carries 2,853 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
6.7%
Average rank
#463in Schreib- & Korrekturbedarf
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
2,853per listing
Listings tracked
74

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Zeichnen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

254

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

30%

Top 20: 67%

Open market

57%

  • Brand 112%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Zeichnen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Zeichnen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeichnen175K/yr
  • draw22K/yr
  • drawing27K/yr
  • zeichnen zubehör41K/yr
  • zeichen25K/yr
  • zeichen utensilien14K/yr
  • zeichen sachen9K/yr
  • zeichenzubehör7K/yr
  • zeichenbedarf5K/yr

Reviews and returns

What reviews say buyers love and hate about Zeichnen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Zeichnen questions

Answered from the same tracked data.