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Zeichenset

soft demand (-37.5% this quarter) — Zeichenset doesn't clear our bar today.

Flapen Score

48
Skip it

Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46

Market size 24Growth 6Conversion 33Competition 81Returns 97Price range 73Avg price 85Brand share 59Review moat 45Quality gap 22
This niche Category average · 1,305 niches

Is Zeichenset profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zeichenset is a €97K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Zeichenset: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 2.7% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr6K
Search volume / yr-37.5%193K
Conversion rate2.7%
Avg price€18.85

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers26 · 121
Top-5 product click share34%
Open market30%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement98%
New entrants (1y)10· 0 succeeded
Avg rating4.7★
Avg reviews1,952

Top Zeichenset products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 flat

Sellers

121

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

34%

Top 20: 79%

Open market

25%

  • HIFORNY31%
  • KALOUR13%
  • Shuttle Art10%
  • Faber-Castell9%
  • KASAFE6%
  • YUESIKJ6%

Zeichenset demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR2.7%Products50Brands26Top 5 Brands70%OOS Rate6.0%Rating4.7★Reviews1,952Avg BSR#358
23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Top Zeichenset search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zeichenset75K/yr
  • zeichenstifte professionell set24K/yr
  • zeichen set21K/yr
  • zeichnen set17K/yr
  • zeichenset professionell14K/yr
  • drawing set12K/yr
  • zeichenset kinder ab 10 jahre11K/yr
  • sketching set6K/yr
  • zeichen set professionell8K/yr
  • zeichenstifte professionell4K/yr

What reviews say buyers love and hate about Zeichenset

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt27%

Super Produkt

Preis-Leistungs-Verhältnis14%

Fairer Preis

Zeichenerfahrung12%

Wer mit dem Zeichnen anfangen will oder einfach ein solides Set sucht, um an Schattierungen und Kontrasten zu feilen, findet hier wirklich alles, was man braucht

Farbe8%

Schöne Farbenvielfalt

Stift/Bleistiftqualität6%

Das Set enthält verschiedene Bleistifte, Radiergummi, Anspitzer und eine praktische Tasche – ideal, um alles ordentlich zu verstauen und mitzunehmen

What buyers complain about

59% of reviews
Qualität insgesamt15%

Qualität ungenügend

Produktzustand12%

Wurde gleich verwendet, schöne Farben

Materialqualität8%

Billiges Material, ungenügende Qualität

Geschenk Zweck6%

Da es ein Geschenk war ziemlich ärgerlich

Haltbarkeit3%

bricht beim ansetzten die ganze zeit durch

Zeichenset return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
12%
2Reißverschlussqualität
11%
3Gesamtgröße
11%
4Produktzustand
10%
5Defekt Material/Teile
10%

Common Zeichenset questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zeichenset 48/100 on Amazon Germany — Skip it. The niche generates €97K/yr across 50 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Zeichenset on Amazon Germany peaks in Nov–Dec, where the busiest month runs 6.4× the quietest.