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Zeichenset

Fail

Demand is soft, at -37.5% this quarter, so Zeichenset is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€97K/yr193K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
34%top-5 click share · 26 brands · 121 sellers

Flapen Score

Zeichenset against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Zeichenset is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zeichenset market on Amazon at a glance

Shoppers on Amazon Germany searched for Zeichenset 193K times last year and spent an estimated €97K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
2.7%
Market size, estimated
€97Ka year
Peak month
December6.4× the quietest month
Top search term
zeichenset75K searches a year

02 · Price

A sale here is worth €18.85.

Listings sell for €18.85 on average, from €7.01 to €36.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €18.85 that is €0 to €2K a year per listing.

Average price
€18.85inside the $15 to $100 sweet spot
Price range
€7.01–€36.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #358 within Schreib- & Korrekturbedarf. It carries 1,952 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#358in Schreib- & Korrekturbedarf
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,952per listing
Listings tracked
50

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Zeichenset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

26 flat

Sellers

121

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

34%

Top 20: 79%

Open market

25%

  • Brand 131%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Zeichenset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Zeichenset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeichenset75K/yr
  • zeichenstifte professionell set24K/yr
  • zeichen set21K/yr
  • zeichnen set17K/yr
  • zeichenset professionell14K/yr
  • drawing set12K/yr
  • zeichenset kinder ab 10 jahre11K/yr
  • sketching set6K/yr
  • zeichen set professionell8K/yr
  • zeichenstifte professionell4K/yr

Reviews and returns

What reviews say buyers love and hate about Zeichenset

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zeichenset questions

Answered from the same tracked data.