Is world of warcraft profitable to sell on Amazon Germany?

The niche generates €150K/yr across 57 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Skip it (47/100).

How competitive is the world of warcraft niche?

22 brands and 172 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in world of warcraft?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Geschenk Zweck. The return rate is 1.8%.

When does demand for world of warcraft peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the world of warcraft niche?

Listings span €9.61–€251.26; the average listing price is €38.55 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

world of warcraft

Skip it

Soft demand (-52.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€38.55

avg listing price — sweet spot $15–$100

Review moat

Great211.33

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Okay€9.61–€251.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€150K

€150K/yr · 470K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, world of warcraft is a €150K/yr Amazon Germany market (470K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

world of warcraft market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €116K–€154K; units × avg price
Conversion rate: 0.8%
Avg BSR: #3,847
Page quality: 0%
Prime: 54%
Sponsored: 44%
Out of stock: 12.3%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

172

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

31%

Top 20: 72%

Open market

30%

Funko18%
Nemesis Now16%
Swords and more16%
ShaMma9%
Elbenwald6%
Z-Man Games5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top world of warcraft search terms

world of warcraft284K/yr -57.9%0.3% conv.
warcraft68K/yr -35.9%0.1% conv.
world of warcraft merch51K/yr -49.6%0.6% conv.
world of warcraft figuren22K/yr -48.9%0.4% conv.
wow merch12K/yr -54.8%1.1% conv.
funko pop world of warcraft11K/yr -41.6%4.9% conv.
world of warcraft deko6K/yr -30.1%0.5% conv.
warcraft figur5K/yr -43.5%0.5% conv.
wow figuren6K/yr -59.3%0.8% conv.
world of warcraft funko pop4K/yr -43.9%5.3% conv.

All search terms

Top world of warcraft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

World of Warcraft Frostmourne Deluxe 30 cm Version Brieföffner in Schwertform mit Basis Accessoire für Zuhause und das Büro Geschenk und Merchandise für Fans & Sammler

Swords and more€33.814.7★17 rev

SHAMMA 2023 Herren Winter Hoodies für Warcraft World Fleece Jacken Mäntel Reißverschluss Pullover Warm Dicker Hoodie Schwergewicht Sweatshirt Workout Sport Oberbekleidung für Männer-A||XL

ShaMma€35.794.5★2 rev

ZMan World of Warcraft: Wrath of the Lich King EIN Brettspiel mit dem Pandemic-System Kennerspiel Strategiespiel 1-5 Spieler Ab 14+ Jahren 45+ Minuten Deutsch

Z-Man Games€39.874.7★542 rev

Nemesis Now World of Warcraft Silbergebundene Schatztruhe 10 5 cm Harz Silber/Braun offizielles World of Warcraft Merch Schatztruhe Gaming-Controller-Box

Nemesis Now€41.534.6★45 rev

Elbenwald - Tasse Legendärer Kaffeebecher Level 120 MMO Item für World of Warcraft Fans 320ml Keramik Schwarz

Elbenwald€15.404.8★805 rev

Newest

by launch date

Funko POP! Games: Murloc Cosplay - Murkistrasza - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€14.351 rev

2mo ago

Funko POP! Games: Murloc Cosplay - Finduin - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€14.313 rev

2mo ago

Funko POP! Games: World of Warcraft - Illidan - 1 in 6 Chance of Receiving the Rare Chase Variant - Styles May Vary - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise

Funko€13.27258 rev

11mo ago

Funko POP! Games: World of Warcraft - Xalatath - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€14.94199 rev

11mo ago

World of Warcraft Frostmourne Deluxe 30 cm Version Brieföffner in Schwertform mit Basis Accessoire für Zuhause und das Büro Geschenk und Merchandise für Fans & Sammler

Swords and more€33.8117 rev

1y ago

What buyers say about world of warcraft

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Cooles Teil, qualitativ hochwertig”

beworben Vs Tatsächliches Produkt15%

“War so wie erwartet”

Design insgesamt10%

“elegant und schön”

Gesamtgröße6%

“Ziemlich klein und niedlich”

Form/Stil6%

“Top Figur wie erwartet”

Preis-Leistungs-Verhältnis5%

“Preis Leistung Gut”

Sammlungsobjekte5%

“macht jede Sammung gleich viel cooler! Würde”

Einfache Reinigung3%

“Schöner Krug, toller Edelstahleinsatz zum reinigen”

Sicherheit3%

“Für Sichere Träume”

Wärme1%

“Sitzt gut, bequem und warm”

What buyers complain about

Qualität insgesamt13%

“Nur die Leerensphären sehen etwas billig aus”

Haltbarkeit13%

“Nicht sehr haltbar”

Geschenk Zweck13%

“Verpackung total demoliert zum weiter verschenken nicht geeignet”

Produktzustand13%

“Hat auch den Anschein als wurde es schon mal ausgepackt,also ein gebrauchter Artikel als neu verkauft”

beworben Vs Tatsächliches Produkt6%

“Nicht das, was erwartet wird”

Farbe6%

“leider 1-2Farben stimmen nicht.”

Gewicht schwer6%

“Wiegt knapp 800gr, also schon massiv”

Geruch6%

“stinkt übelst nach Plastik.”

Benutzerfreundlichkeit4%

“das wird ebenfalls schwierig umzusetzen.”

Top return reasons

Gesamtgröße36%

Defekt Material/Teile19%

Farbe9%

Qualität insgesamt6%

Funktionalität insgesamt4%

beworben Vs Tatsächliches Produkt3%

Preis-Leistungs-Verhältnis3%

Druckqualität2%

Produktzustand2%

Ethisch/nachhaltig bezogen2%

Common questions

Is world of warcraft profitable to sell on Amazon Germany?: The niche generates €150K/yr across 57 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Skip it (47/100).
How competitive is the world of warcraft niche?: 22 brands and 172 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in world of warcraft?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Geschenk Zweck. The return rate is 1.8%.
When does demand for world of warcraft peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the world of warcraft niche?: Listings span €9.61–€251.26; the average listing price is €38.55 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.