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World of Warcraft

Fail

Demand is soft, at -52.4% this quarter, so World of Warcraft is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€150K/yr470K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
31%top-5 click share · 22 brands · 172 sellers

Flapen Score

World of Warcraft against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, World of Warcraft is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World of Warcraft market on Amazon at a glance

Shoppers on Amazon Germany searched for World of Warcraft 470K times last year and spent an estimated €150K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
0.8%
Market size, estimated
€150Ka year
Peak month
December3.5× the quietest month
Top search term
world of warcraft284K searches a year

02 · Price

A sale here is worth €38.55.

Listings sell for €38.55 on average, from €9.61 to €251.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €38.55 that is €0 to €4K a year per listing.

Average price
€38.55inside the $15 to $100 sweet spot
Price range
€9.61–€251.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,847 within Umschläge & Versandzubehör. It carries 211 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
54%
Out of stock, average day
12.3%
Average rank
#3,847in Umschläge & Versandzubehör
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
211per listing
Listings tracked
57

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top World of Warcraft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

172

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

31%

Top 20: 72%

Open market

30%

  • Brand 118%
  • Brand 216%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

World of Warcraft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top World of Warcraft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world of warcraft284K/yr
  • warcraft68K/yr
  • world of warcraft merch51K/yr
  • world of warcraft figuren22K/yr
  • wow merch12K/yr
  • funko pop world of warcraft11K/yr
  • world of warcraft deko6K/yr
  • warcraft figur5K/yr
  • wow figuren6K/yr
  • world of warcraft funko pop4K/yr

Reviews and returns

What reviews say buyers love and hate about World of Warcraft

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Nur die Leerensphären sehen etwas billig aus”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common World of Warcraft questions

Answered from the same tracked data.