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Woody

Fail

The top 5 brands take 99% of clicks, so Woody is a Fail.

Flapen Score
41
41 / 100
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size
€343K/yr465K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
55%top-5 click share · 6 brands · 154 sellers

Flapen Score

Woody against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Woody is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woody market on Amazon at a glance

Shoppers on Amazon Germany searched for Woody 465K times last year and spent an estimated €343K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €343K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
5.3%
Market size, estimated
€343Ka year
Peak month
November3.1× the quietest month
Top search term
stabilo woody 3 in 1110K searches a year

02 · Price

A sale here is worth €13.98.

Listings sell for €13.98 on average, from €4.50 to €24.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €13.98 that is €21K to €28K a year per listing.

Average price
€13.98under the $15 to $100 sweet spot
Price range
€4.50–€24.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€21K–€28K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Schreib- & Korrekturbedarf. It carries 12,696 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Schreib- & Korrekturbedarf
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
12,696per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Woody products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€34K€69K€103K€137K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

154

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

0%

  • STABILO78%
  • Faber-Castell7%
  • YPLUS6%
  • Honeysticks6%
  • SES Creative2%
  • Surcotto1%
  • Open — no brand owns it (0%)

Demand

Woody search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Woody search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stabilo woody 3 in 1110K/yr
  • stabilo woody64K/yr
  • stifte ab 1 jahr53K/yr
  • woody stifte 3 in 164K/yr
  • malstifte ab 1 jahr48K/yr
  • buntstifte ab 1 jahr17K/yr
  • woody stifte15K/yr
  • stifte kleinkinder ab 1 jahr10K/yr
  • woodies stabilo9K/yr
  • buntstifte kleinkinder ab 1 jahr9K/yr

Reviews and returns

What reviews say buyers love and hate about Woody

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Farbe”
13%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Etwas klein und unhandlich”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Woody questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data