Woody
brand-locked demand (top 5 brands take 99% of clicks) — Woody doesn't clear our bar today.
Flapen Score
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Is Woody profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Woody is a €343K/yr Amazon Germany market (465K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Woody: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -37.2% over the last 90 days and 5.3% of searches end in a purchase.
€343K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Woody products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1-10er Pack
- Price
- €12.36
- Rating
- 4.8/5
- Reviews
- 37,987
- Age
- 19y ago
STABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1-18er Pack mit Spitzer und Pinsel - 12 Standard und 6 Pastellfarben
- Price
- €23.27
- Rating
- 4.8/5
- Reviews
- 37,986
- Age
- 4y ago
STABILO Farbige Stifte Woody 880/18 Set von 18 Farben mit einem Bleistiftschärfer | 2 Stücke
- Price
- €19.12
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 2y ago
STABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1-6er Pack mit Spitzer
- Price
- €9.64
- Rating
- 4.8/5
- Reviews
- 37,986
- Age
- 19y ago
YPLUS Erdnuss Wachsmalstifte für Kleinkinder 12 Farben Ungiftige Leicht zu Halten Waschbare sichere Kleinkindmalstifte für Kinder Malzubehör
- Price
- €11.57
- Rating
- 4.5/5
- Reviews
- 9,315
- Age
- 4y ago
Trending
90-day click momentumSTABILO Farbige Stifte Woody 880/18 Set von 18 Farben mit einem Bleistiftschärfer | 2 Stücke
- Price
- €19.12
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 2y ago
STABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1 Animal Vibes - 5er Pack mit Spitzer
- Price
- €11.09
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Honeysticks Little Learner Jumbo Buntstifte Dick für Kinder 8er Pack Meine Ersten Farbstifte Ungiftiger Bienenwachskern Leuchtende Farben Zeichen- und Malstifte ab 1 Jahr
- Price
- €18.24
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 9mo ago
SES Creative 14416 - My first - Farbstifte 8 schöne helle Farben Ergonomische Griffe Starker Druckpunkt Für Kinder von 1-4 Jahren Gemischt
- Price
- €4.50
- Rating
- 4.4/5
- Reviews
- 1,415
- Age
- 11y ago
Faber-Castell 110635 Set Grippy 6 Jumbo Buntstifte für Kleinkinder leicht abwaschbare Malstifte für Kinder ergonomische dreieckige Form dicke Buntstifte 10mm dicke Mine Anspitzer Inklusive
- Price
- €10.98
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 1y ago
Newest
by launch dateSTABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1 Animal Vibes - 5er Pack mit Spitzer
- Price
- €11.09
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Honeysticks Little Learner Jumbo Buntstifte Dick für Kinder 8er Pack Meine Ersten Farbstifte Ungiftiger Bienenwachskern Leuchtende Farben Zeichen- und Malstifte ab 1 Jahr
- Price
- €18.24
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 9mo ago
Faber-Castell 110630 Set Grippy 6 Jumbo Buntstifte für Kleinkinder leicht abwaschbare Malstifte für Kinder ergonomische dreieckige Form dicke Buntstifte 10mm dicke Mine
- Price
- €10.03
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 1y ago
Faber-Castell 110635 Set Grippy 6 Jumbo Buntstifte für Kleinkinder leicht abwaschbare Malstifte für Kinder ergonomische dreieckige Form dicke Buntstifte 10mm dicke Mine Anspitzer Inklusive
- Price
- €10.98
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 1y ago
STABILO - Buntstift Wasserfarbe & Wachsmalkreide - woody 3 in 1 - Jubiläumsedition - 10er Pack mit Spitzer - 10 Farben
- Price
- €15.66
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
154
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- STABILO78%
- Faber-Castell7%
- YPLUS6%
- Honeysticks6%
- SES Creative2%
- Surcotto1%
- Open — no brand owns it (0%)
Woody demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Woody search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stabilo woody 3 in 1110K/yr
- stabilo woody64K/yr
- stifte ab 1 jahr53K/yr
- woody stifte 3 in 164K/yr
- malstifte ab 1 jahr48K/yr
- buntstifte ab 1 jahr17K/yr
- woody stifte15K/yr
- stifte kleinkinder ab 1 jahr10K/yr
- woodies stabilo9K/yr
- buntstifte kleinkinder ab 1 jahr9K/yr
What reviews say buyers love and hate about Woody
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Buntstifte”
“Super Produkt”
“Super Stifte für Kleinkinder”
“Sie liegen angenehm in der Hand”
“Kinderfreude”
What buyers complain about
74% of reviews“Etwas klein und unhandlich”
“Brechen schnell - Flop”
“Teuer”
“Seltsame Farbpalette, beispielsweise zwei Orangetöne statt blautöne oder grüntöne”
“Nicht unzerbrechlich”
Woody return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Woody questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
