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Wochenplaner

Fail

Shoppers spend an estimated $72K a year here, so Wochenplaner is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€72K/yr356K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
47%top-5 click share · 17 brands · 22 sellers

Flapen Score

Wochenplaner against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Wochenplaner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wochenplaner market on Amazon at a glance

Shoppers on Amazon Germany searched for Wochenplaner 356K times last year and spent an estimated €72K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.9%
Market size, estimated
€72Ka year
Peak month
September1.9× the quietest month
Top search term
wochenplaner245K searches a year

02 · Price

A sale here is worth €10.64.

Listings sell for €10.64 on average, from €4.15 to €26.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.64 that is €1K to €3K a year per listing.

Average price
€10.64under the $15 to $100 sweet spot
Price range
€4.15–€26.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #134 within Kalender, Planer & Organizer. It carries 661 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#134in Kalender, Planer & Organizer
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
661per listing
Listings tracked
35

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wochenplaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

18%

  • Brand 133%
  • Brand 225%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (11 brands, 18%)

Demand

Wochenplaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Wochenplaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wochenplaner245K/yr
  • wochenplaner block32K/yr
  • weekly planner33K/yr
  • wochenplan25K/yr
  • wochenplaner a410K/yr
  • wochenplaner block a47K/yr
  • week planner4K/yr

Reviews and returns

What reviews say buyers love and hate about Wochenplaner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Dokumentenorganisation/Klassifizierung”
24%of negative reviews mention “Magnetische Stärke/Adsorption”
1.0%of orders come back
“Zubehör hält nicht auf Magnettafel”
A buyer, on “Magnetische Stärke/Adsorption”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wochenplaner questions

Answered from the same tracked data.