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Wochenplaner

a small market ($72K/yr) — Wochenplaner doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 18Growth 20Conversion 24Competition 64Returns 95Price range 52Avg price 39Brand share 45Review moat 71Quality gap 24
This niche Category average · 1,305 niches

Is Wochenplaner profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wochenplaner is a €72K/yr Amazon Germany market (356K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Wochenplaner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 1.9% of searches end in a purchase.

€72K

revenue / yr

Units sold / yr8K
Search volume / yr-10.0%356K
Conversion rate1.9%
Avg price€10.64

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers17 · 22
Top-5 product click share47%
Open market22%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement100%
New entrants (1y)11· 3 succeeded
Avg rating4.6★
Avg reviews661

Top Wochenplaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

18%

  • Häfft33%
  • BIROYAL25%
  • MCCORL10%
  • Smart Panda5%
  • Yoosso5%
  • BEIMEIII4%
  • Open — no brand owns it (11 brands, 18%)

Wochenplaner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume356KCVR1.9%Products35Brands17Top 5 Brands78%OOS Rate11.6%Rating4.6★Reviews661Avg BSR#134
10K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Top Wochenplaner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wochenplaner245K/yr
  • wochenplaner block32K/yr
  • weekly planner33K/yr
  • wochenplan25K/yr
  • wochenplaner a410K/yr
  • wochenplaner block a47K/yr
  • week planner4K/yr

What reviews say buyers love and hate about Wochenplaner

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Dokumentenorganisation/Klassifizierung20%

Viele zusätzliche Hilfsmittel zur Organisation und Visualisierung

Qualität insgesamt16%

Aber so im Großen und Ganzen ist es sehr cool und hilfreich

Benutzerfreundlichkeit11%

Allerdings nicht unmöglich

Design insgesamt10%

Mir gefällt das minimalistische Design ohne unnötige Ablenkung

Papierqualität6%

Absolute Empfehlung, Planung gut aufgebaut, super Papier Qualität, insgesamt sehr wertig

What buyers complain about

71% of reviews
Magnetische Stärke/Adsorption24%

Zubehör hält nicht auf Magnettafel

Qualität insgesamt10%

keine Premium-Qualität.

Preis-Leistungs-Verhältnis7%

Dafür sehr überteuert

Gesamtgröße7%

Leider inzwischen nur noch halbe Größe = nur noch halb so toll

Farbe6%

Zu den Stiften auch noch die Info, das grün und rot sind sehr blass und ehr pastelfarbend

Wochenplaner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Magnetische Stärke/Adsorption
12%
3Haftung/Klebrigkeit
7%
4Qualität insgesamt
5%
5Funktionalität insgesamt
4%

Common Wochenplaner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wochenplaner 42/100 on Amazon Germany — Skip it. The niche generates €72K/yr across 35 tracked products. 3 of 11 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.
Search demand for Wochenplaner on Amazon Germany peaks in Sep–Oct, where the busiest month runs 1.9× the quietest.