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Whiteboard Schwamm

soft demand (-39.1% this quarter) — Whiteboard Schwamm doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 27Growth 5Conversion 98Competition 28Returns 99Price range 10Avg price 18Brand share 41Review moat 48Quality gap 62
This niche Category average · 1,305 niches

Is Whiteboard Schwamm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whiteboard Schwamm is a €114K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.

Whiteboard Schwamm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.1% over the last 90 days and 16.6% of searches end in a purchase.

€114K

revenue / yr

Units sold / yr20K
Search volume / yr-39.1%104K
Conversion rate16.6%
Avg price€6.63

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 80
Top-5 product click share68%
Open market20%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement77%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,720

Top Whiteboard Schwamm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€23K€34K€46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

80

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

13%

  • JEFURE25%
  • maxtek22%
  • OFFICER PRODUCTS17%
  • Dahle10%
  • STAEDTLER7%
  • OfficeTree6%
  • Open — no brand owns it (7 brands, 13%)

Whiteboard Schwamm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR16.6%Products22Brands13Top 5 Brands80%OOS Rate6.3%Rating4.4★Reviews1,720Avg BSR#28
3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top Whiteboard Schwamm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whiteboard schwamm75K/yr
  • whiteboard schwamm magnetisch13K/yr
  • whiteboard eraser5K/yr
  • schwamm whiteboard5K/yr
  • whiteboard radierer3K/yr
  • schwamm für whiteboard3K/yr

What reviews say buyers love and hate about Whiteboard Schwamm

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
beworben Vs Tatsächliches Produkt20%

Erfüllt seinen Zweck problemlos

Qualität insgesamt17%

Super Produkt

Einfache Reinigung12%

It makes wiping the board quick and easy, helping keep the surface clean and ready for the next use

Benutzerfreundlichkeit9%

Praktisch und effizient

Löschbarkeit7%

Super Radierer für Whiteboardstifte

What buyers complain about

78% of reviews
Magnetische Stärke/Adsorption23%

Kein Magnet

Einfache Reinigung13%

Reinigst nicht vollständig immer Rückstände sichtbar

beworben Vs Tatsächliches Produkt8%

Hält nicht das was es verspricht

Qualität insgesamt7%

ganz schlechte Qualität

Funktionalität insgesamt6%

Funktioniert nicht

Whiteboard Schwamm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnetische Stärke/Adsorption
25%
2Funktionalität insgesamt
18%
3Gesamtgröße
16%
4Qualität insgesamt
7%
5beworben Vs Tatsächliches Produkt
5%

Common Whiteboard Schwamm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whiteboard Schwamm 43/100 on Amazon Germany — Skip it. The niche generates €114K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -39.1% over the last 90 days.
Search demand for Whiteboard Schwamm on Amazon Germany peaks in Jan–Nov, where the busiest month runs 2.0× the quietest.