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Whiteboard Marker

Fail

Prices span $3.41–$10.86, mostly outside the sweet spot, so Whiteboard Marker is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€642K/yr697K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
56%top-5 click share · 13 brands · 115 sellers

Flapen Score

Whiteboard Marker against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Whiteboard Marker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Marker market on Amazon at a glance

Shoppers on Amazon Germany searched for Whiteboard Marker 697K times last year and spent an estimated €642K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 697K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €642K a year.

Searches, last 12 months
697K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
13.3%
Market size, estimated
€642Ka year
Peak month
November1.7× the quietest month
Top search term
whiteboard marker391K searches a year

02 · Price

A sale here is worth €6.93.

Listings sell for €6.93 on average, from €3.41 to €10.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €6.93 that is €28K to €35K a year per listing.

Average price
€6.93under the $15 to $100 sweet spot
Price range
€3.41–€10.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
€28K–€35K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Schreib- & Korrekturbedarf. It carries 5,225 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Schreib- & Korrekturbedarf
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,225per listing
Listings tracked
26

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Whiteboard Marker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

115

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

11%

  • Brand 152%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Whiteboard Marker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Whiteboard Marker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard marker391K/yr
  • whiteboard stifte136K/yr
  • whiteboard stifte abwischbar21K/yr
  • white board stifte abwischbar18K/yr
  • dry erase marker13K/yr
  • tafelstifte abwischbar14K/yr
  • staedtler whiteboard marker13K/yr
  • whiteboard marker abwischbar10K/yr
  • whiteboard marker magnetisch12K/yr
  • white board marker9K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Marker

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Farbe”
12%of negative reviews mention “Farbe”
0.3%of orders come back
“Hälfte leer 1 falsche Farbe”
A buyer, on “Farbe”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whiteboard Marker questions

Answered from the same tracked data.