Is whiteboard folie profitable to sell on Amazon Germany?

The niche generates €71K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the whiteboard folie niche?

17 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in whiteboard folie?

Top complaints mined from reviews: Magnetische Stärke/Adsorption, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 1.3%.

When does demand for whiteboard folie peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the whiteboard folie niche?

Listings span €4.82–€75.51; the average listing price is €19.73 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.

whiteboard folie

Worth a look

Shows low returns (1.3%), but soft demand (-41.9% this quarter) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€19.73

avg listing price — sweet spot $15–$100

Price range

Great€4.82–€75.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good526.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€71K

€71K/yr · 106K searches

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, whiteboard folie is a €71K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

whiteboard folie market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €59K–€79K; units × avg price
Conversion rate: 3.4%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.5%
Avg brand age: 57 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

28%

LYZZXI15%
Folio Contact14%
JOMUSAGA13%
SSMISS12%
FENTIS11%
AMIGO8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top whiteboard folie search terms

whiteboard folie52K/yr -37.9%2.8% conv.
whiteboard folie selbstklebend18K/yr -47.3%3.6% conv.
whiteboard folie magnetisch11K/yr -27.8%3.0% conv.
whiteboardfolie6K/yr -25.6%2.4% conv.
whiteboard selbstklebend5K/yr -35.6%2.5% conv.
magnetische whiteboard folie4K/yr -27.4%3.3% conv.
sticky whiteboard5K/yr -62.4%2.6% conv.
flexboard whiteboard4K/yr -94.0%1.5% conv.

All search terms

Top whiteboard folie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Folio Contact Whiteboard Folie elektrostatisch haftend wiederbeschreibbar & abwischbar haftet ohne Kleber auf allen glatten Flächen 60 x 80 cm - 25 Blatt - inkl. 1 board marker

Folio Contact€19.154.5★417 rev

Lyzzxi Whiteboard Folie 40 * 60cm Magnetisch Selbstklebend Weißwandtafel Folie Whiteboard Sticker DIY Inklusive Marker und Schwamm Wandfolie für glatten Oberflächen in Schule Büro Haus

LYZZXI€17.474.2★1,999 rev

Whiteboard-Papierrolle 44 x 400 cm trocken abwischbar kein Kleber statisch haftend Whiteboard-Aufkleber für Wand Glas Schule und Büro tragbar trocken abwischbar

SSMISS€12.773.6★126 rev

FENTIS Selbstklebender Whiteboard-Aufkleber Wandaufkleber Tafel aus Kunststoff Vinyl Aufkleber Wandkontaktpapierrolle für Heimwerken Funktioniert Schule Klassenzimmer Zuhause Büro 44x200cm

FENTIS€10.024.0★1,447 rev

JOMUSAGA Whiteboard Folie 120 x 60 cm magnetisch selbstklebende Weißwandtafel Folie Whiteboard Sticker DIY inklusive Marker Schwamm und Magnete für Schule Büro und Zuhause

JOMUSAGA€26.794.3★1,395 rev

Newest

by launch date

Qianyu 3 Pack Whiteboard Folie Selbstklebend Weiß 29 7 × 21cm wandtafel Folie Selbstklebender Whiteboard Aufkleber Wandaufkleber WhiteboardTapetenrollen für Schreibtisch Kühlschranktür Homeoffice

Qianyu€4.822 rev

5mo ago

Whiteboard-Papierrolle 44 x 400 cm trocken abwischbar kein Kleber statisch haftend Whiteboard-Aufkleber für Wand Glas Schule und Büro tragbar trocken abwischbar

SSMISS€12.77126 rev

5mo ago

Selbstklebende Whiteboard Magnetisch Trocken abwischbar & Rückstandsfrei Entfernbar Einfache Montage Ideal als Wandaufkleber für Kinderzimmer Büro & Home Office (60×90cm)

suohayu€24.9111 rev

6mo ago

AMIGO Selbstklebende Whiteboard-Folie - Enthält eine Rolle Selbstklebender Whiteboard Folie und 1 Whiteboard-Marker für Kinder Heimwerken Funktioniert Schule Klassenzimmer Zuhause Büro 44cm x 2m

AMIGO€9.7277 rev

1y ago

HeatPomelo Whiteboard Folie elbstklebend 335x44 cm (132x17 3) Whiteboard Sticker Rolle ohne Geisterschrift Abwischbare & wiederbeschreibbare Tafel Folie für Wand Büro Schule & Zuhause

HeatPomelo€16.37273 rev

1y ago

What buyers say about whiteboard folie

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit18%

“klebt super an der Wand”

beworben Vs Tatsächliches Produkt14%

“Produkt wie beschrieben”

Magnetische Stärke/Adsorption11%

“Gute Magnetfolie”

Benutzerfreundlichkeit10%

“Handhabung gut”

Gesamtgröße6%

“Passt; Alles gut”

Qualität insgesamt6%

“Ansonsten super Produkt”

Schreiberfahrung4%

“Ansonsten lässt es Sicht gut auf der Tafel schreiben”

Einfache Reinigung3%

“das Abwischen klappt komplett rückstandslos, ohne dass hässliche Schlieren zurückbleiben.”

Preis-Leistungs-Verhältnis3%

“Absolut cool und preislich top”

Materialqualität3%

“Material okay”

What buyers complain about

Magnetische Stärke/Adsorption28%

“Magnet hält null”

Qualität insgesamt10%

“Sehr schlechte Qualität”

Haftung/Klebrigkeit10%

“Klebt nicht an der Wand”

Geruch4%

“Geruch”

Preis-Leistungs-Verhältnis4%

“Viel zu teuer für das kleine mini Ding”

Gesamtgröße3%

“Es ist leicht kleiner”

Dicke3%

“Es ist keine dicke Folie”

Löschbarkeit3%

“Farbe kaum löschbar.”

Farbe3%

“Blau kommt schwer raus”

Schreiberfahrung3%

“Sonst gibt es eine Kante über die man schlecht schreiben kann”

Top return reasons

Magnetische Stärke/Adsorption30%

Gesamtgröße17%

Haftung/Klebrigkeit15%

Funktionalität insgesamt5%

Dünn4%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile3%

Geruch2%

Qualität insgesamt2%

Kompatibilität – insgesamt2%

Common questions

Is whiteboard folie profitable to sell on Amazon Germany?: The niche generates €71K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the whiteboard folie niche?: 17 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in whiteboard folie?: Top complaints mined from reviews: Magnetische Stärke/Adsorption, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 1.3%.
When does demand for whiteboard folie peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the whiteboard folie niche?: Listings span €4.82–€75.51; the average listing price is €19.73 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.