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Whiteboard Folie

Whiteboard Folie shows low returns (1.3%), but soft demand (-41.9% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

Market size 18Growth 4Conversion 43Competition 43Returns 89Price range 83Avg price 87Brand share 69Review moat 74Quality gap 79
This niche Category average · 1,305 niches

Is Whiteboard Folie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whiteboard Folie is a €71K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Whiteboard Folie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.9% over the last 90 days and 3.4% of searches end in a purchase.

€71K

revenue / yr

Units sold / yr4K
Search volume / yr-41.9%106K
Conversion rate3.4%
Avg price€19.73

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 43
Top-5 product click share59%
Open market36%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews526

Top Whiteboard Folie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

43

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

28%

  • LYZZXI15%
  • Folio Contact14%
  • JOMUSAGA13%
  • SSMISS12%
  • FENTIS11%
  • AMIGO8%

Whiteboard Folie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR3.4%Products25Brands17Top 5 Brands64%OOS Rate6.5%Rating4.2★Reviews526Avg BSR#76
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top Whiteboard Folie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whiteboard folie52K/yr
  • whiteboard folie selbstklebend18K/yr
  • whiteboard folie magnetisch11K/yr
  • whiteboardfolie6K/yr
  • whiteboard selbstklebend5K/yr
  • magnetische whiteboard folie4K/yr
  • sticky whiteboard5K/yr
  • flexboard whiteboard4K/yr

What reviews say buyers love and hate about Whiteboard Folie

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Haftung/Klebrigkeit18%

klebt super an der Wand

beworben Vs Tatsächliches Produkt14%

Produkt wie beschrieben

Magnetische Stärke/Adsorption11%

Gute Magnetfolie

Benutzerfreundlichkeit10%

Handhabung gut

Gesamtgröße6%

Passt; Alles gut

What buyers complain about

70% of reviews
Magnetische Stärke/Adsorption28%

Magnet hält null

Qualität insgesamt10%

Sehr schlechte Qualität

Haftung/Klebrigkeit10%

Klebt nicht an der Wand

Geruch4%

Geruch

Preis-Leistungs-Verhältnis4%

Viel zu teuer für das kleine mini Ding

Whiteboard Folie return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnetische Stärke/Adsorption
30%
2Gesamtgröße
17%
3Haftung/Klebrigkeit
15%
4Funktionalität insgesamt
5%
5Dünn
4%

Common Whiteboard Folie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whiteboard Folie 50/100 on Amazon Germany — Worth a look. The niche generates €71K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -41.9% over the last 90 days.
Search demand for Whiteboard Folie on Amazon Germany peaks in Jan, where the busiest month runs 1.9× the quietest.