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Whiteboard

Maybe

Products sell for $25.17 on average, inside the sweet spot. But demand is soft, at -23.9% this quarter, so Whiteboard is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46
Market size
€1.4M/yr3.2M searches / yr
90-day growth
-23.9%search demand this quarter
Competition
48%top-5 click share · 17 brands · 32 sellers

Flapen Score

Whiteboard against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Whiteboard is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Whiteboard 3.2M times last year and spent an estimated €1.4M. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.7%
Market size, estimated
€1.4Ma year
Peak month
January1.6× the quietest month
Top search term
whiteboard1.1M searches a year

02 · Price

A sale here is worth €25.17.

Listings sell for €25.17 on average, from €5.90 to €69.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €25.17 that is €50K to €63K a year per listing.

Average price
€25.17inside the $15 to $100 sweet spot
Price range
€5.90–€69.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€50K–€63K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #13 within Präsentationszubehör. It carries 13,366 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
69%
Out of stock, average day
3.3%
Average rank
#13in Präsentationszubehör
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
13,366per listing
Listings tracked
29

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

32

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

20%

  • Brand 138%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard1.1M/yr
  • magnettafel1.0M/yr
  • magnetwand269K/yr
  • pinnwand magnetisch226K/yr
  • whiteboard magnetisch85K/yr
  • white board66K/yr
  • magnetwand groß71K/yr
  • magnettafel groß66K/yr
  • whiteboards46K/yr
  • magnettafeln39K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whiteboard questions

Answered from the same tracked data.