wellpappe
Worth a lookShows low returns (0.7%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible74.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great€15.49avg listing price — sweet spot $15–$100
Price range
Good€3.95–€47.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad€55K€55K/yr · 82K searches
According to Flapen's Amazon Germany niche tracking, wellpappe is a €55K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
wellpappe market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €46K–€62K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 88%
- Out of stock
- 7.7%
- Avg brand age
- 40 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26 flat
Sellers
53
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
51%
Top 20: 91%
Open market
36%
- BENECREAT13%
- HOGSTEN13%
- BirnePower12%
- Florade10%
- Clairefontaine8%
- folia8%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top wellpappe search terms
- wellpappe49K/yr
- wellpappe rolle17K/yr
- wellpappe zum basteln13K/yr
- rollenwellpappe3K/yr
Top wellpappe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BENECREAT 2m x 35cm Braune Einseitige Wellpappe Rolle Strapazierfähiges Wellpappe Verpackungspapier zum Verpacken Versenden Umziehen DIY 2 mm dick
BENECREAT€9.214.4★9 rev
Wellpappe Rolle Breite 100 cm Rollenwellpappe B-Welle 200g/m als Polstermaterial & Transportschutz Verpackungsmaterial umweltfreundlich Polsterpappe für Umzug 100cm x 15m
BirnePower€14.864.8★26 rev
Rollenwellpappe Wellpappe Rolle für Versand und Lagerung Umweltfreundlich Verpackungsmaterial (1m x 70m)
HOGSTEN€33.004.3★34 rev
Florade Biologisch abbaubares Unkrautvlies aus Wellpappe Gartenvlies zum Mulchen plastikfrei & wasserdurchlässig Mulchvlies für Beete Gemüseanbau & Winterschutz
Florade€9.474.5★41 rev
folia 740409 - Bastel Wellpappe E-Welle ca. 25 x 35 cm 10 Bogen sortiert in 10 verschiedenen Farben
folia€3.954.5★105 rev
Newest
by launch dateFlorade Biologisch abbaubares Unkrautvlies aus Wellpappe Gartenvlies zum Mulchen plastikfrei & wasserdurchlässig Mulchvlies für Beete Gemüseanbau & Winterschutz
Florade€9.4741 rev
pangutheos 20 Stück A4 Wellpappe Dicke Pappe zum Basteln Bastelkarton Braun Kraftpapier für Bastelarbeiten Malen und Kunstprojekte
pangutheos€9.2123 rev
BENECREAT 20 Stück 10 Farben Wellpappe Papierblätter 30x21cm Flache Wellpappe Einlagen Zum Verpacken Versand Diy Handwerk Modellbau
BENECREAT€8.431 rev
A4 Wellpappe Dicke Pappe Karton zum Basteln Craft Cardboard Groß Braun Kraftpapier für Kinder DIY Verpackungsmaterial Versand(20 Stück)
Moling€8.5450 rev
HaGa Schadstofffreie Pappe für Kompostbeete 0 8 m Breite | 5m Länge Natürlicher Unkrautschutz ohne Chemie Umweltfreundliche & kompostierbare Mulch-Wellpappe für Hochbeet Gemüsebeet
HaGa€8.607 rev
Trending
90-day click momentumHaGa Schadstofffreie Pappe für Kompostbeete 0 8 m Breite | 5m Länge Natürlicher Unkrautschutz ohne Chemie Umweltfreundliche & kompostierbare Mulch-Wellpappe für Hochbeet Gemüsebeet
HaGa€8.604.6★
BENECREAT 20 Stück 10 Farben Wellpappe Papierblätter 30x21cm Flache Wellpappe Einlagen Zum Verpacken Versand Diy Handwerk Modellbau
BENECREAT€8.435.0★
Florade Biologisch abbaubares Unkrautvlies aus Wellpappe Gartenvlies zum Mulchen plastikfrei & wasserdurchlässig Mulchvlies für Beete Gemüseanbau & Winterschutz
Florade€9.474.5★
kaiserkraft | Rollenwellpappe | 100% Recyclingpapier | Breite 400 mm
ratioform€17.344.8★
BOMEI PACK 30cmx50m Honigwaben Verpackungspapier -Braunes Wabenpapier - umweltfreundliche Alternative zu Plastik-Luftpolsterfolie für Versand und Umzug Füllmaterial Verpackung
BOMEI PACK€18.364.5★
What buyers say about wellpappe
What buyers praise and complain about, mined from review topics.What buyers love
“Das Produkt ist wie beschrieben”
“Super qualität”
“lässt sich aber trotzdem noch gut mit Schere oder Cutter bearbeiten.”
“Material & Stabilität”
“Ganzschön viel Material”
“Super Preis Leistung”
“Alles passt”
“Leicht und doch stabil”
“Schön Stabil und knikfest”
“wobei die mittlere Wellenschicht für zusätzliche Flexibilität und”
What buyers complain about
“teuer”
Top return reasons
Common questions
- Is wellpappe profitable to sell on Amazon Germany?
- The niche generates €55K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the wellpappe niche?
- 26 brands and 53 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in wellpappe?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.7%.
- When does demand for wellpappe peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the wellpappe niche?
- Listings span €3.95–€47.00; the average listing price is €15.49 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.