Skip to content

Wellness Gutschein

Fail

Shoppers spend an estimated $24K a year here, so Wellness Gutschein is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€24K/yr129K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
51%top-5 click share · 21 brands · 39 sellers

Flapen Score

Wellness Gutschein against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Wellness Gutschein is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellness Gutschein market on Amazon at a glance

Shoppers on Amazon Germany searched for Wellness Gutschein 129K times last year and spent an estimated €24K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
2.2%
Market size, estimated
€24Ka year
Peak month
December3.9× the quietest month
Top search term
wellness gutschein verpackung35K searches a year

02 · Price

A sale here is worth €8.45.

Listings sell for €8.45 on average, from €4.77 to €15.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.45 that is €845 to €2K a year per listing.

Average price
€8.45under the $15 to $100 sweet spot
Price range
€4.77–€15.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€845–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #567 within Papierprodukte. It carries 201 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#567in Papierprodukte
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
201per listing
Listings tracked
27

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wellness Gutschein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

39

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

34%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Wellness Gutschein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Wellness Gutschein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellness gutschein verpackung35K/yr
  • wellness gutschein19K/yr
  • wellness deko11K/yr
  • massage gutschein10K/yr
  • gutschein massage9K/yr
  • gutschein wellness10K/yr
  • miniatur sauna7K/yr
  • geldgeschenk wellness6K/yr
  • therme6K/yr
  • pop up karte wellness5K/yr

Reviews and returns

What reviews say buyers love and hate about Wellness Gutschein

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wellness Gutschein questions

Answered from the same tracked data.