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Weihnachtskarten

prices mostly outside the sweet spot ($3.13–$15.24) — Weihnachtskarten doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46

Market size 42Growth 4Conversion 32Competition 64Returns 97Price range 2Avg price 21Brand share 74Review moat 83Quality gap 32
This niche Category average · 1,305 niches

Is Weihnachtskarten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weihnachtskarten is a €221K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Weihnachtskarten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.3% over the last 90 days and 2.6% of searches end in a purchase.

€221K

revenue / yr

Units sold / yr100K
Search volume / yr-42.3%1.2M
Conversion rate2.6%
Avg price€7.48

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers23 · 24
Top-5 product click share46%
Open market39%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement48%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews343

Top Weihnachtskarten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

24

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

46%

Top 20: 92%

Open market

35%

  • Bear and Bee20%
  • the lazy panda card company16%
  • Milula Studios9%
  • Szhhrxi8%
  • Grünara7%
  • DEEPLAY4%

Weihnachtskarten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR2.6%Products29Brands23Top 5 Brands61%OOS Rate13.7%Rating4.6★Reviews343Avg BSR#3,575
250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 522.3×

Top Weihnachtskarten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weihnachtskarten509K/yr
  • weihnachtskarten mit umschlag set227K/yr
  • weihnachtskarte200K/yr
  • weihnachtskarten set55K/yr
  • weihnachtskarten mit umschlag22K/yr
  • christmas cards18K/yr
  • karte weihnachten20K/yr
  • christmas card8K/yr
  • weihnachtskarten klein19K/yr
  • grußkarten weihnachten5K/yr

What reviews say buyers love and hate about Weihnachtskarten

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt24%

Schöne Karte mit hochwertigen Details

Preis-Leistungs-Verhältnis22%

Sweet deal

Design insgesamt11%

Süße Designs

beworben Vs Tatsächliches Produkt11%

ware wie angegeben

Papierqualität7%

Das Kuvert besteht aus festem Papier und fühlt sich hochwertig an

What buyers complain about

100% of reviews
Komfort insgesamt33%

zu glatt und glänzend, nicht so bequem fürs Schreiben

Druckqualität33%

der Aufdruck war viel zu dunkel...die anderen waren hübsch...

Schreiberfahrung17%

es lässt sich sehr schlecht schreiben,es ist zu klattes Papier

Papierqualität17%

es ist zu klattes Papier

Weihnachtskarten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
57%
2Qualität insgesamt
29%
3Gesamtgröße
14%

Common Weihnachtskarten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weihnachtskarten 45/100 on Amazon Germany — Skip it. The niche generates €221K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -42.3% over the last 90 days.
Search demand for Weihnachtskarten on Amazon Germany peaks in Nov–Dec, where the busiest month runs 522.3× the quietest.