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Wasserfeste Stifte

brand-locked demand (top 5 brands take 93% of clicks) — Wasserfeste Stifte doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

Market size 31Growth 20Conversion 97Competition 56Returns 99Price range 41Avg price 22Brand share 17Review moat 24Quality gap 27
This niche Category average · 1,305 niches

Is Wasserfeste Stifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wasserfeste Stifte is a €139K/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 44/100.

Wasserfeste Stifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 15.1% of searches end in a purchase.

€139K

revenue / yr

Units sold / yr20K
Search volume / yr-10.1%116K
Conversion rate15.1%
Avg price€7.92

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers11 · 118
Top-5 product click share51%
Open market7%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement41%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews5,249

Top Wasserfeste Stifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

118

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

5%

  • edding80%
  • STAEDTLER4%
  • Amazon Basics3%
  • Shuttle Art3%
  • STANBLUE2%
  • Artistro1%
  • Open — no brand owns it (5 brands, 5%)

Wasserfeste Stifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR15.1%Products29Brands11Top 5 Brands93%OOS Rate0.7%Rating4.6★Reviews5,249Avg BSR#69
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.6×

Top Wasserfeste Stifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • edding set18K/yr
  • edding schwarz dick9K/yr
  • edding 30013K/yr
  • edding dick8K/yr
  • edding bunt9K/yr
  • edingstifte bunt wasserfest7K/yr
  • permanent marker bunt6K/yr
  • permanent marker dick4K/yr
  • edding 5005K/yr
  • edding set bunt5K/yr

What reviews say buyers love and hate about Wasserfeste Stifte

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt22%

Super Qualität

beworben Vs Tatsächliches Produkt13%

Erfüllen ihren Zweck

Farbe13%

Extrem coole Permanentmarker mit wahnsinns Farben

Preis-Leistungs-Verhältnis12%

Preis Leistung ok

Schreiberfahrung9%

Man kann damit sowohl auf Papier als auch auf Plastik schreiben

What buyers complain about

68% of reviews
Qualität insgesamt19%

Flop

Farbe8%

das Schwarz ist eher gräulich, die Farben sind teilweise neon statt matt.

trocken/leerTinte8%

Alle Stifte sind trocken bei mir zumindest

Wasserbeständigkeit7%

Nicht wetter-/wasserfest

Auslaufsicher6%

Tropft und schreibt nicht immer gut

Wasserfeste Stifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
13%
2Farbe
11%
3Funktionalität insgesamt
8%
4Qualität insgesamt
7%
5Wasserbeständigkeit
5%

Common Wasserfeste Stifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wasserfeste Stifte 44/100 on Amazon Germany — Skip it. The niche generates €139K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Search demand for Wasserfeste Stifte on Amazon Germany peaks in Feb–Sep–Oct, where the busiest month runs 2.6× the quietest.