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Wandkalender 2024

Fail

Demand is soft, at -47.2% this quarter, so Wandkalender 2024 is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€7K/yr16K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
62%top-5 click share · 12 brands · 16 sellers

Flapen Score

Wandkalender 2024 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Wandkalender 2024 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wandkalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Wandkalender 2024 16K times last year and spent an estimated €7K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
3.3%
Market size, estimated
€7Ka year
Peak month
January4.7× the quietest month
Top search term
kalender wand11K searches a year

02 · Price

A sale here is worth €14.08.

Listings sell for €14.08 on average, from €3.45 to €135.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €14.08 that is €0 to €1K a year per listing.

Average price
€14.08under the $15 to $100 sweet spot
Price range
€3.45–€135.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #92 within Kalender, Planer & Organizer. It carries 439 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
29.0%
Average rank
#92in Kalender, Planer & Organizer
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
439per listing
Listings tracked
16

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
18 months

Products

Top Wandkalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

16

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Brand 128%
  • Brand 217%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Wandkalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews and returns

What reviews say buyers love and hate about Wandkalender 2024

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “beworben Vs Tatsächliches Produkt”
24%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Der kalender ist etwas kleiner als die normal grossen”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wandkalender 2024 questions

Answered from the same tracked data.