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Wachsmalstifte Ab 1 Jahr

soft demand (-36.0% this quarter) — Wachsmalstifte Ab 1 Jahr doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 32Growth 7Conversion 66Competition 50Returns 98Price range 24Avg price 31Brand share 50Review moat 23Quality gap 37
This niche Category average · 1,305 niches

Is Wachsmalstifte Ab 1 Jahr profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wachsmalstifte Ab 1 Jahr is a €150K/yr Amazon Germany market (261K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 42/100.

Wachsmalstifte Ab 1 Jahr: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.0% over the last 90 days and 5.9% of searches end in a purchase.

€150K

revenue / yr

Units sold / yr15K
Search volume / yr-36.0%261K
Conversion rate5.9%
Avg price€9.74

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 163
Top-5 product click share55%
Open market25%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews8,117

Top Wachsmalstifte Ab 1 Jahr products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€15K€22K€30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

163

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

19%

  • STABILO23%
  • YPLUS19%
  • Honeysticks15%
  • Faber-Castell12%
  • STAEDTLER7%
  • Medenka6%

Wachsmalstifte Ab 1 Jahr demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume261KCVR5.9%Products23Brands16Top 5 Brands75%OOS Rate8.6%Rating4.5★Reviews8,117Avg BSR#99
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.8×

Top Wachsmalstifte Ab 1 Jahr search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wachsmalstifte ab 1 jahr63K/yr
  • stifte ab 1 jahr53K/yr
  • malstifte ab 1 jahr48K/yr
  • stifte ab 2 jahre18K/yr
  • stifte kleinkinder ab 1 jahr10K/yr
  • baby stifte ab 1 jahr ungiftig8K/yr
  • erste stifte ab 1 jahr5K/yr
  • stifte kinder ab 17K/yr
  • stifte 1 jahr7K/yr
  • stifte für kleinkinder ab 1 jahr10K/yr

What reviews say buyers love and hate about Wachsmalstifte Ab 1 Jahr

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Farbe22%

Super Buntstifte

Qualität insgesamt11%

Super Produkt

Stift/Bleistiftqualität8%

Diese Stifte sind super

Griff8%

Sie liegen angenehm in der Hand

Spaß/Unterhaltungserlebnis7%

Kinderfreude

What buyers complain about

65% of reviews
Gesamtgröße14%

Etwas klein und unhandlich

Haltbarkeit14%

Brechen schnell - Flop

Farbe10%

Farben fehlen bzw sind doppelt

Stärke7%

Nicht unzerbrechlich

Preis-Leistungs-Verhältnis4%

Überteuert und sehr klein

Wachsmalstifte Ab 1 Jahr return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Geschenk Zweck
14%
3Farbe
11%
4Produktzustand
10%
5Haltbarkeit
7%

Common Wachsmalstifte Ab 1 Jahr questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wachsmalstifte Ab 1 Jahr 42/100 on Amazon Germany — Skip it. The niche generates €150K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -36.0% over the last 90 days.
Search demand for Wachsmalstifte Ab 1 Jahr on Amazon Germany peaks in Mar–Oct–Nov, where the busiest month runs 5.8× the quietest.