Is Wachsmalstifte Ab 1 Jahr profitable to sell on Amazon Germany?

Flapen scores Wachsmalstifte Ab 1 Jahr 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €150K a year across 23 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -36.0% in the last 90 days.

How competitive is the Wachsmalstifte Ab 1 Jahr niche on Amazon Germany?

16 brands and 163 sellers compete in Wachsmalstifte Ab 1 Jahr on Amazon Germany. The top 5 Wachsmalstifte Ab 1 Jahr products take 55% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Wachsmalstifte Ab 1 Jahr?

Wachsmalstifte Ab 1 Jahr buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Farbe. An estimated 0.5% of orders come back.

When does demand for Wachsmalstifte Ab 1 Jahr peak?

Search demand for Wachsmalstifte Ab 1 Jahr on Amazon Germany peaks in Mar–Oct–Nov, and the busiest month runs 5.8× the quietest.

What does it cost to enter the Wachsmalstifte Ab 1 Jahr niche?

Wachsmalstifte Ab 1 Jahr sells for €9.74 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.65 to €18.84. The average product has 8,117 reviews, the count a new listing must catch up to.

Wachsmalstifte Ab 1 Jahr

Fail

Demand is soft, at -36.0% this quarter, so Wachsmalstifte Ab 1 Jahr is a Fail.

Flapen Score: 42
42 / 100Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size: €150K/yr261K searches / yr
90-day growth: -36.0%search demand this quarter
Competition: 55%top-5 click share · 16 brands · 163 sellers

Flapen Score

Wachsmalstifte Ab 1 Jahr against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Wachsmalstifte Ab 1 Jahr is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Wachsmalstifte Ab 1 Jahr market on Amazon at a glance

Shoppers on Amazon Germany searched for Wachsmalstifte Ab 1 Jahr 261K times last year and spent an estimated €150K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.

Searches, last 12 months: 261K
Growth, 90 days vs prior 90: -36.0%
Conversion, latest week: 5.9%
Market size, estimated: €150Ka year
Peak month: November5.8× the quietest month
Top search term: wachsmalstifte ab 1 jahr63K searches a year

02 · Price

A sale here is worth €9.74.

Listings sell for €9.74 on average, from €2.65 to €18.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.74 that is €5K to €7K a year per listing.

Average price: €9.74under the $15 to $100 sweet spot
Price range: €2.65–€18.84
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #99 within Schreib- & Korrekturbedarf. It carries 8,117 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #99in Schreib- & Korrekturbedarf
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 8,117per listing
Listings tracked: 23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Wachsmalstifte Ab 1 Jahr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

163

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

19%

Brand 123%
Brand 219%
Brand 315%
Brand 412%
Brand 57%
Brand 66%

Demand

Wachsmalstifte Ab 1 Jahr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.8×

Search terms

Top Wachsmalstifte Ab 1 Jahr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wachsmalstifte ab 1 jahr63K/yr -39.9%4.8% conv.
stifte ab 1 jahr53K/yr -33.6%3.5% conv.
malstifte ab 1 jahr48K/yr -35.1%4.1% conv.
stifte ab 2 jahre18K/yr -43.8%2.3% conv.
stifte kleinkinder ab 1 jahr10K/yr -30.6%5.4% conv.
baby stifte ab 1 jahr ungiftig8K/yr -32.3%3.5% conv.
erste stifte ab 1 jahr5K/yr +0.7%2.7% conv.
stifte kinder ab 17K/yr -33.7%4.5% conv.
stifte 1 jahr7K/yr -39.2%2.9% conv.
stifte für kleinkinder ab 1 jahr10K/yr -64.4%4.6% conv.

Reviews and returns

What reviews say buyers love and hate about Wachsmalstifte Ab 1 Jahr

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Farbe”

14%of negative reviews mention “Gesamtgröße”

0.5%of orders come back

“Etwas klein und unhandlich”

A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Wachsmalstifte Ab 1 Jahr questions

Answered from the same tracked data.

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