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Visitenkarten

a small market ($21K/yr) — Visitenkarten doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 5Growth 18Conversion 6Competition 35Returns 98Price range 58Avg price 52Brand share 55Review moat 69Quality gap 48
This niche Category average · 1,305 niches

Is Visitenkarten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Visitenkarten is a €21K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 39/100.

Visitenkarten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 0.5% of searches end in a purchase.

€21K

revenue / yr

Units sold / yr5K
Search volume / yr-13.4%341K
Conversion rate0.5%
Avg price€12.22

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers13 · 57
Top-5 product click share64%
Open market28%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews720

Top Visitenkarten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

57

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Cimpress23%
  • TICBIC15%
  • Sigel13%
  • Einladungskarten Manufaktur Hamburg12%
  • AVERY Zweckform9%
  • Kartenmachen.de8%

Visitenkarten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume341KCVR0.5%Products17Brands13Top 5 Brands72%OOS Rate0.6%Rating4.5★Reviews720Avg BSR#23
8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Visitenkarten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • visitenkarten211K/yr
  • visitenkarten erstellen85K/yr
  • visitenkarten personalisiert18K/yr
  • visitenkarte10K/yr
  • visitenkarten drucken5K/yr
  • visitenkarten drucken lassen5K/yr
  • business card4K/yr
  • visitenkarten selbst gestalten3K/yr

What reviews say buyers love and hate about Visitenkarten

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt43%

Beste Qualität

Preis-Leistungs-Verhältnis12%

Super Preis-Leistung

Papierqualität7%

Das hochweiße Papier sieht edel aus

Druckqualität7%

Die Druckergebnisse sind scharf

beworben Vs Tatsächliches Produkt6%

Genauso wie auf dem Foto

What buyers complain about

78% of reviews
Druckqualität17%

Das Logo wurde falsch gedruckt

Qualität insgesamt12%

Schwankende Qualität

Farbe10%

Lediglich die Farben waren etwas blaß

Software/Anwendung10%

Software schrott

Funktionalität insgesamt6%

Unbrauchbar

Visitenkarten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Dünn
8%
3Papierqualität
7%
4Druckqualität
7%
5Qualität insgesamt
6%

Common Visitenkarten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Visitenkarten 39/100 on Amazon Germany — Skip it. The niche generates €21K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.
Search demand for Visitenkarten on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.