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Vision Board

soft demand (-64.2% this quarter) — Vision Board doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,012 of 1,305 Bürobedarf & Schreibwaren niches · −8 vs the category median of 46

Market size 21Growth 0Conversion 21Competition 35Returns 72Price range 79Avg price 92Brand share 46Review moat 73Quality gap 37
This niche Category average · 1,305 niches

Is Vision Board profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vision Board is a €82K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Vision Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.2% over the last 90 days and 1.7% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr5K
Search volume / yr-64.2%222K
Conversion rate1.7%
Avg price€21.73

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 18
Top-5 product click share64%
Open market23%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)7· 5 succeeded
Avg rating4.5★
Avg reviews569

Top Vision Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€25K€33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • wunschzeit26%
  • LEBENSKOMPASS25%
  • Lifewit11%
  • Milula Studios10%
  • Penbinmall6%
  • ME MINDFUL.5%
  • Open — no brand owns it (7 brands, 18%)

Vision Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR1.7%Products18Brands13Top 5 Brands77%OOS Rate18.7%Rating4.5★Reviews569Avg BSR#68
30K20KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.8×

Top Vision Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vision board133K/yr
  • vision board set43K/yr
  • visionboard18K/yr
  • moodboard7K/yr
  • visionboard set5K/yr
  • vision board 202616K/yr

What reviews say buyers love and hate about Vision Board

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Haftung/Klebrigkeit12%

Selbstklebend

Design insgesamt12%

Design

Benutzerfreundlichkeit12%

Super easy anzubringen

Montage/Installation11%

Das Anbringen funktioniert unkompliziert

Qualität insgesamt10%

Super Produkt

What buyers complain about

62% of reviews
Haftung/Klebrigkeit29%

Pinnwand hält nicht an der Wand

Gesamtgröße14%

Die Größe vom Plakat ist etwas klein

Farbe7%

Stern abzug dafür, dass die Farbe nicht wie erwartet ist

Preis-Leistungs-Verhältnis5%

und der Preis auf Amazon ist unwesentlich mehr

Dicke5%

die davon ausdünsten.

Vision Board return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Farbe
29%
3Haftung/Klebrigkeit
7%
4beworben Vs Tatsächliches Produkt
6%
5Qualität insgesamt
3%

Common Vision Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vision Board 38/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -64.2% over the last 90 days.
Search demand for Vision Board on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 10.8× the quietest.