How competitive is the Viehmarker niche on Amazon Germany?

7 brands and 27 sellers compete in Viehmarker on Amazon Germany. The top 5 Viehmarker products take 84% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Viehmarker niche?

Viehmarker sells for €9.08 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.95–€20.75. The average incumbent carries 78 reviews — the moat a new listing must climb.

Viehmarker

soft demand (-90.9% this quarter) — Viehmarker doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46

This niche Category average · 1,305 niches

Is Viehmarker profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Viehmarker is a €9K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 36/100.

Viehmarker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -90.9% over the last 90 days and 4.6% of searches end in a purchase.

€9K

revenue / yr

Units sold / yr2K

Search volume / yr-90.9%22K

Conversion rate4.6%

Avg price€9.08

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers7 · 27

Top-5 product click share84%

Open market10%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Viehmarker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Landkaufhaus Mayer Viehzeichenstift-Set in 8 brillianten Farben sortiert mit Drehschieber für präzise Makierung

Price: €15.17
Rating: 4.4/5
Reviews: 344
Age: 9y ago

Viehzeichenstift 204820 RAIDL AA8blau

Price: €5.00
Rating: 4.7/5
Reviews: 71
Age: 19y ago

Fellzeichenstift schwarz

Price: €4.56
Rating: 4.3/5
Reviews: 84
Age: 19y ago

Fellzeichenstift weiß

Price: €4.14
Rating: 3.9/5
Reviews: 70
Age: 12y ago

Kerbl Viehzeichenstift RAIDL rot Schweine Schafe Kälber Viehkennzeichnung 201

Price: €3.95
Rating: 4.5/5
Reviews: 68
Age: 19y ago

Newest

by launch date

QUEBAg Viehzeichenstift-Set 7 Farben sortiert für Bemalung Markierung Schminkstift Fasching Karneval Fastnacht

Price: €14.96
Rating: 4.6/5
Reviews: 26
Age: 2y ago

Kerbl Viehzeichenstifte Raidex 4 Farben Sortiert

Price: €12.25
Rating: 4.1/5
Reviews: 48
Age: 9y ago

Landkaufhaus Mayer Viehzeichenstift-Set in 8 brillianten Farben sortiert mit Drehschieber für präzise Makierung

Price: €15.17
Rating: 4.4/5
Reviews: 344
Age: 9y ago

Viehzeichenstift RAIDL gelb

Price: €5.07
Rating: 4.1/5
Reviews: 6
Age: 12y ago

Fellzeichenstift weiß

Price: €4.14
Rating: 3.9/5
Reviews: 70
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Landkaufhaus Mayer36%
Kerbl21%
PFIFF19%
QUEBAg7%
Raidl7%
Agritura6%
Open — no brand owns it (1 brand, 3%)

Viehmarker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR4.6%Products10Brands7Top 5 Brands90%OOS Rate0.0%Rating4.3★Reviews78Avg BSR#547

Top Viehmarker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

viehzeichenstift8K/yr -80.6%6.3% conv.
viehmarker11K/yr -93.8%2.8% conv.
saustifte fasnet4K/yr -98.5%0.0% conv.

What reviews say buyers love and hate about Viehmarker

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Qualität insgesamt28%

“Super Qualität”

Haltbarkeit22%

“Sieht ergiebig aus und sollte eine Weile halten”

beworben Vs Tatsächliches Produkt11%

“Erfüllt den Zweck”

Geruch11%

“Duft angenehm dezent”

Preis-Leistungs-Verhältnis11%

“Preis/Leistung gut”

What buyers complain about

100% of reviews

Haftung/Klebrigkeit50%

“Haftet kaum”

Haltbarkeit50%

“2 sind nach ein paar benutzungen auseinander gefallen”

Viehmarker return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

23%

2Qualität insgesamt

15%

3beworben Vs Tatsächliches Produkt

15%

4Sprühen/Durchfluss

15%

5Defekt Material/Teile

Common Viehmarker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Viehmarker 36/100 on Amazon Germany — Skip it. The niche generates €9K/yr across 10 tracked products. Search demand moved -90.9% over the last 90 days.

Viehmarker buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.4%.