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Verpackungsmaterial

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -19.0% this quarter, so Verpackungsmaterial is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46
Market size
€127K/yr205K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
41%top-5 click share · 31 brands · 68 sellers

Flapen Score

Verpackungsmaterial against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Verpackungsmaterial is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Verpackungsmaterial market on Amazon at a glance

Shoppers on Amazon Germany searched for Verpackungsmaterial 205K times last year and spent an estimated €127K. The top 5 brands take 44% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
5.2%
Market size, estimated
€127Ka year
Peak month
November1.6× the quietest month
Top search term
verpackungsmaterial188K searches a year

02 · Price

A sale here is worth €11.83.

Listings sell for €11.83 on average, from €2.26 to €18.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.83 that is €1K to €3K a year per listing.

Average price
€11.83under the $15 to $100 sweet spot
Price range
€2.26–€18.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #83 within Umschläge & Versandzubehör. It carries 1,042 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
76%
Out of stock, average day
5.9%
Average rank
#83in Umschläge & Versandzubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,042per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Verpackungsmaterial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€11K€15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

68

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

41%

Top 20: 82%

Open market

50%

  • Idena12%
  • versando11%
  • Olicky10%
  • BEIBOON6%
  • Hinrichs6%
  • ECOTISH5%

Demand

Verpackungsmaterial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Verpackungsmaterial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • verpackungsmaterial188K/yr
  • verpackungsmaterial umzug7K/yr
  • umzug verpackungsmaterial7K/yr
  • versandmaterial4K/yr

Reviews and returns

What reviews say buyers love and hate about Verpackungsmaterial

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dicke30%−0.17

sehr dünn

Folie etwas dünner als erwartet

Könnte etwas meiner Meinung nach etwas dicker sein

Preis-Leistungs-Verhältnis13%−0.01

Kleines Röllchen > für den Preis viel zu wenig

Sicher kostet es etwas

teuer

Gesamtgröße8%−0.02

Seitlich bisschen zu kurz

Leider total klein

Verschieden Größen wären besser

Qualität insgesamt6%+2.01

Preis leistung passt nicht

Niedrige Qualität

schlechte Qualität, ganz dünn

Materialqualität5%−0.02

Material sehr dünn

Ist das Geld nicht wert, das Material ist viel zu dünn und billig hergestellt

Abmessungen stimmen nicht Material sehr dünn (frag mich was es schützen soll)für das was gelifert würde einfach zu teuer. Werde es Definitiv nicht nochmal kaufen

Love

Qualität insgesamt25%+2.01

Super Qualität

Ein sehr gutes Produkt

Waren perfekt für meinen Umzug

beworben Vs Tatsächliches Produkt17%+1.71

Erfüllt den Zweck

Macht, was es soll

Produkt wie erwartet

Preis-Leistungs-Verhältnis14%−0.01

Preislich fand ich es jetzt auch ok

Gut und günstig

Preis Leistung stimmt

Gesamtgröße6%−0.02

Passt

Super geignet

Ist einwandfrei ideale Größe

Benutzerfreundlichkeit5%+0.24

Einfache Handhabung,

Praktisch

toll in der Handhabung.

Return

0.4% Return rate 0% Fixable by listing

Gesamtgröße49%▆▇▇█▇▆

Seitlich bisschen zu kurz

Leider total klein

Verschieden Größen wären besser

Dünn17%█▄▃▆▇▇

Dünn

Qualität insgesamt7%███▅▅▄

Preis leistung passt nicht

Niedrige Qualität

schlechte Qualität, ganz dünn

Preis-Leistungs-Verhältnis5%█▆▆▄▅▄

Kleines Röllchen > für den Preis viel zu wenig

Sicher kostet es etwas

teuer

beworben Vs Tatsächliches Produkt3%▁▅█▂▁▅

FAQ

Common Verpackungsmaterial questions

Answered from the same tracked data.