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61

umzugskartons

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 21Conversion 56Competition 53Returns 99Price range 95Avg price 95Brand share 22Review moat 23Quality gap 72

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€2.2M

€2.2M/yr · 2.0M searches

Avg price

Incredible€24.02

avg listing price — sweet spot $15–$100

Price range

Incredible€14.87–€39.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,273.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, umzugskartons is a €2.2M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
100K–125K
avg 2,500–3,000/product
Revenue / yr
€2.4M–€3.0M
units × avg price
Launch success
100%
5 of 5 new (360d)
Conversion rate
4.7%
Avg BSR
#10
Page quality
0%
Prime
11%
Sponsored
89%
Out of stock
0.7%
Avg brand age
43 months
Avg seller age
181 days

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

7%

  • smiley pack32%
  • KK Verpackungen32%
  • Kartonprimus15%
  • Kartonpirat6%
  • GREAT VITA6%
  • IDEA HOME2%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€221K20%€442K30%€664K40%€885K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Stärke27%

“Solide”

Qualität insgesamt20%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Superpreis top Ware”

Gesamtgröße7%

“Passt”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Montage/Installation6%

“Lassen sich super easy zusammen bauen”

Benutzerfreundlichkeit4%

“Aber dadurch auch handlicher”

Haltbarkeit2%

“Brauchbar”

Portabilität2%

“Für den perfekten Transport”

Speicherkapazität2%

“Es lassen sich gut Bücher, Zeitschriften, Geschirr, Lampen etc verpacken”

What buyers complain about

Gesamtgröße19%

“könnte grösser sein”

Qualität insgesamt15%

“Profi Qualität sieht für mich anders aus”

Stärke14%

“diese hier sind vom Material her sehr dünn und instabil.”

Haltbarkeit5%

“Alle sind nacheinander kaputt gegangen”

Preis-Leistungs-Verhältnis4%

“Waste of money”

Montage/Installation4%

“Der Aufbau war am Anfang etwas tricky”

Materialqualität3%

“Das Material ist viel zu weich”

Verriegelungsmechanismus2%

“einzig die Deckel bzw Verschlusssystem funktioniert teils nicht ganz so gut.”

Portabilität2%

“Für einen Umzug völlig ungeeignet – definitiv keine Empfehlung”

Gleichgewicht/Stabilität2%

“Instabil und werden schon eingerissen geliefert”

Top return reasons

Gesamtgröße43%
Qualität insgesamt11%
Dünn6%
Materialqualität6%
Stärke6%
beworben Vs Tatsächliches Produkt2%
Defekt Material/Teile2%
Nassreinigung2%
Weiches Gefühl2%
Gleichgewicht/Stabilität2%

Common questions

Is umzugskartons profitable to sell on Amazon Germany?
The niche generates €2.2M/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the umzugskartons niche?
10 brands and 12 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in umzugskartons?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Stärke. The return rate is 0.1%.
When does demand for umzugskartons peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the umzugskartons niche?
Listings span €14.87–€39.22; the average listing price is €24.02 (sweet spot $15–$100). The average incumbent carries 7,273 reviews — the moat a new listing must climb.

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