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Umzug

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $64K a year here, so Umzug is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46
Market size
€64K/yr191K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
41%top-5 click share · 34 brands · 68 sellers

Flapen Score

Umzug against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Umzug is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umzug market on Amazon at a glance

Shoppers on Amazon Germany searched for Umzug 191K times last year and spent an estimated €64K. The top 5 brands take 42% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.1%
Market size, estimated
€64Ka year
Peak month
February1.4× the quietest month
Top search term
umzug149K searches a year

02 · Price

A sale here is worth €15.75.

Listings sell for €15.75 on average, from €6.47 to €58.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.75 that is €0 to €2K a year per listing.

Average price
€15.75inside the $15 to $100 sweet spot
Price range
€6.47–€58.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #53 within Etiketten, Register & Stempel. It carries 9,023 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
4.5%
Average rank
#53in Etiketten, Register & Stempel
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
9,023per listing
Listings tracked
43

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Umzug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

68

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

41%

Top 20: 80%

Open market

52%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Umzug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Umzug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umzug149K/yr
  • umzugshelfer16K/yr
  • moving9K/yr
  • umzug zubehör6K/yr
  • umzugshilfe7K/yr
  • umzugs3K/yr

Reviews and returns

What reviews say buyers love and hate about Umzug

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Umzug questions

Answered from the same tracked data.