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Umzug

Umzug shows low returns (0.7%), but a small market ($64K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46

Market size 16Growth 22Conversion 27Competition 73Returns 96Price range 82Avg price 77Brand share 93Review moat 22Quality gap 53
This niche Category average · 1,305 niches

Is Umzug profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Umzug is a €64K/yr Amazon Germany market (191K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 53/100.

Umzug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 2.1% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr6K
Search volume / yr-6.0%191K
Conversion rate2.1%
Avg price€15.75

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers34 · 68
Top-5 product click share41%
Open market58%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews9,023

Top Umzug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

68

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

41%

Top 20: 80%

Open market

52%

  • Claudi Home11%
  • BEIBOON9%
  • RAGO8%
  • Lifewit8%
  • GIAK6%
  • Dntorx6%

Umzug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume191KCVR2.1%Products43Brands34Top 5 Brands42%OOS Rate4.5%Rating4.4★Reviews9,023Avg BSR#53
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Umzug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • umzug149K/yr
  • umzugshelfer16K/yr
  • moving9K/yr
  • umzug zubehör6K/yr
  • umzugshilfe7K/yr
  • umzugs3K/yr

What reviews say buyers love and hate about Umzug

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt16%

Super Produkt

Preis-Leistungs-Verhältnis12%

Superpreis top Ware

Benutzerfreundlichkeit10%

Möbeltragen Super Easy

Stärke9%

Strong

Haftung/Klebrigkeit8%

Praktisches Paketklebeband

What buyers complain about

63% of reviews
Qualität insgesamt18%

Müll

Haftung/Klebrigkeit9%

Achtung - kleben wie verrückt

Preis-Leistungs-Verhältnis7%

Waste of money

Gesamtgröße6%

könnte grösser sein

Dicke6%

Useless thin Bad Concept

Umzug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Funktionalität insgesamt
9%
3Qualität insgesamt
8%
4Dünn
7%
5Defekt Material/Teile
4%

Common Umzug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Umzug 53/100 on Amazon Germany — Worth a look. The niche generates €64K/yr across 43 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Umzug on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.