Tze-231
FailDemand is soft, at -23.0% this quarter, so Tze-231 is a Fail.
- Flapen Score
- 40 / 100Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 4640
- Market size
- €95K/yr51K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 99 sellers
Flapen Score
Tze-231 against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tze-231 is stronger. Inside it, weaker.
Market
The Tze-231 market on Amazon at a glance
Shoppers on Amazon Germany searched for Tze-231 51K times last year and spent an estimated €95K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 14.0%
- Market size, estimated
- €95Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- tze-23119K searches a year
02 · Price
A sale here is worth €13.17.
Listings sell for €13.17 on average, from €6.20 to €54.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.17 that is €3K to €7K a year per listing.
- Average price
- €13.17under the $15 to $100 sweet spot
- Price range
- €6.20–€54.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #178 within Etiketten, Register & Stempel. It carries 3,574 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #178in Etiketten, Register & Stempel
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,574per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Tze-231 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
99
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Brand 148%
- Brand 221%
- Brand 312%
- Brand 47%
- Brand 55%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Tze-231 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tze-231 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tze-23119K/yr
- brother tze-23111K/yr
- brother tape cassette 12mm black on white5K/yr
- tze 2314K/yr
- brother tze 12mm4K/yr
- tape cassette 12mm black on white3K/yr
- brother schriftband 12mm3K/yr
- tze-231 12mm1K/yr
- p-touch 12mm786/yr
- tze-231 brother 12mm55/yr
Reviews and returns
What reviews say buyers love and hate about Tze-231
We read the reviews and the return reasons for every product selling here.
“die landen im Müll.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tze-231 questions
Answered from the same tracked data.









