Skip to content

Tze-231

soft demand (-23.0% this quarter) — Tze-231 doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46

Market size 24Growth 13Conversion 96Competition 20Returns 99Price range 80Avg price 60Brand share 18Review moat 29Quality gap 21
This niche Category average · 1,305 niches

Is Tze-231 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tze-231 is a €95K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Tze-231: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.0% over the last 90 days and 14.0% of searches end in a purchase.

€95K

revenue / yr

Units sold / yr13K
Search volume / yr-23.0%51K
Conversion rate14.0%
Avg price€13.17

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 99
Top-5 product click share76%
Open market7%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews3,574

Top Tze-231 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€19K€28K€38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

99

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brother48%
  • ilauke21%
  • Upwinning12%
  • Thboxes7%
  • Aken5%
  • Labelwell2%
  • Open — no brand owns it (3 brands, 5%)

Tze-231 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR14.0%Products13Brands9Top 5 Brands93%OOS Rate0.9%Rating4.7★Reviews3,574Avg BSR#178
1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Tze-231 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tze-23119K/yr
  • brother tze-23111K/yr
  • brother tape cassette 12mm black on white5K/yr
  • tze 2314K/yr
  • brother tze 12mm4K/yr
  • tape cassette 12mm black on white3K/yr
  • brother schriftband 12mm3K/yr
  • tze-231 12mm1K/yr
  • p-touch 12mm786/yr
  • tze-231 brother 12mm55/yr

What reviews say buyers love and hate about Tze-231

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Gesamtgröße24%

Passt

Preis-Leistungs-Verhältnis17%

Günstige Alternative

Qualität insgesamt15%

Qualität & Funktionalität

Kompatibilität – insgesamt9%

passen optimal für meinen Brother P-touch H100LB

Haftung/Klebrigkeit7%

Im Gegensatz zu den originalen eine ganz schöne Fummel Arbeit um das Klebeband freizulegen zum aufkleben

What buyers complain about

71% of reviews
Qualität insgesamt24%

die landen im Müll.

Preis-Leistungs-Verhältnis10%

Sind teurer

Haftung/Klebrigkeit10%

Langzeiterfahrung zur Klebekraft noch offen

Papierqualität7%

Die Etikettenbänder werden in einem anonymen dünnen Pappkarton geliefert, der in einer Plastikfolie verschweißt ist (wozu das Plastik?).

Funktionalität insgesamt6%

Funktioniert nicht

Tze-231 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Kompatibilität – insgesamt
14%
3Farbe
9%
4Funktionalität insgesamt
7%
5Haftung/Klebrigkeit
7%

Common Tze-231 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tze-231 40/100 on Amazon Germany — Skip it. The niche generates €95K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Search demand for Tze-231 on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.