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Trauerkarte

Trauerkarte shows low returns (0.3%), but prices mostly outside the sweet spot ($2.25–$11.12) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 21% of 1,305 Bürobedarf & Schreibwaren niches · +6 vs the category median of 46

Market size 47Growth 17Conversion 70Competition 82Returns 98Price range 0Avg price 14Brand share 59Review moat 93Quality gap 23
This niche Category average · 1,305 niches

Is Trauerkarte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Trauerkarte is a €251K/yr Amazon Germany market (759K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Trauerkarte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 6.4% of searches end in a purchase.

€251K

revenue / yr

Units sold / yr60K
Search volume / yr-16.9%759K
Conversion rate6.4%
Avg price€5.18

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers18 · 19
Top-5 product click share33%
Open market31%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement96%
New entrants (1y)24· 0 succeeded
Avg rating4.6★
Avg reviews133

Top Trauerkarte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

24%

  • Edition Seidel24%
  • WBdesignz22%
  • the lazy panda card company9%
  • Joli Coon8%
  • GluckGeschenk7%
  • E&G Klasse7%

Trauerkarte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume759KCVR6.4%Products53Brands18Top 5 Brands69%OOS Rate1.7%Rating4.6★Reviews133Avg BSR#1,285
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Trauerkarte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trauerkarte221K/yr
  • trauerkarten mit umschlag185K/yr
  • beileidskarten mit umschlag72K/yr
  • trauerkarten mit umschlag besonders58K/yr
  • trauerkarten51K/yr
  • beileidskarte40K/yr
  • kondolenzkarte30K/yr
  • trauerkarte besonders32K/yr
  • beileidskarten mit umschlag hochwertig17K/yr
  • beileidskarten11K/yr

What reviews say buyers love and hate about Trauerkarte

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt39%

Sehr elegant und hochwertig

Preis-Leistungs-Verhältnis13%

Bester Preis

Design insgesamt11%

Schönes Design

Papierqualität6%

Qualität: Das Papier (sowohl der Karten als auch der Umschläge) fühlt sich angenehm schwer und hochwertig an

Form/Stil5%

Schlicht und elegant

What buyers complain about

81% of reviews
Preis-Leistungs-Verhältnis25%

Total überteuert

Gesamtgröße22%

Format größer als normal (A5),

beworben Vs Tatsächliches Produkt7%

Foto täuscht

3D-Effekt7%
Druckqualität6%

Leider habe ich den eingedruckten Text innen übersehen, so dass. sie für mich leider unbrauchbar ist

Trauerkarte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Qualität insgesamt
21%
3beworben Vs Tatsächliches Produkt
12%
4Preis-Leistungs-Verhältnis
8%
5Papierqualität
5%

Common Trauerkarte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Trauerkarte 52/100 on Amazon Germany — Worth a look. The niche generates €251K/yr across 53 tracked products. 0 of 24 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Trauerkarte on Amazon Germany peaks in Feb, where the busiest month runs 1.7× the quietest.