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Totoro

Fail

The top 5 products take 100% of clicks, so Totoro is a Fail.

Flapen Score
30
30 / 100
Ranks 1,221 of 1,305 Bürobedarf & Schreibwaren niches · −16 vs the category median of 46
Market size
€96K/yr775K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 70 sellers

Flapen Score

Totoro against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Totoro is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Totoro market on Amazon at a glance

Shoppers on Amazon Germany searched for Totoro 775K times last year and spent an estimated €96K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
0.6%
Market size, estimated
€96Ka year
Peak month
December3.0× the quietest month
Top search term
ghibli213K searches a year

02 · Price

A sale here is worth €19.71.

Listings sell for €19.71 on average, from €6.12 to €47.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €19.71 that is €2K to €5K a year per listing.

Average price
€19.71inside the $15 to $100 sweet spot
Price range
€6.12–€47.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,627 within Papierprodukte. It carries 1,309 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1,627in Papierprodukte
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
1,309per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Totoro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%

Demand

Totoro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Totoro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghibli213K/yr
  • totoro169K/yr
  • studio ghibli162K/yr
  • ghibli merch87K/yr
  • mein nachbar totoro33K/yr
  • studio ghibli merch39K/yr
  • ghibli deko21K/yr
  • totoro merch16K/yr
  • totoro figur17K/yr
  • my neighbor totoro7K/yr

Reviews and returns

What reviews say buyers love and hate about Totoro

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“schlecht verarbeitet.”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Totoro questions

Answered from the same tracked data.