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Tonpapier A2

Fail

Shoppers spend an estimated $31K a year here, so Tonpapier A2 is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€31K/yr60K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
47%top-5 click share · 10 brands · 24 sellers

Flapen Score

Tonpapier A2 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tonpapier A2 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonpapier A2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Tonpapier A2 60K times last year and spent an estimated €31K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.7%
Market size, estimated
€31Ka year
Peak month
November2.2× the quietest month
Top search term
tonpapier a216K searches a year

02 · Price

A sale here is worth €19.41.

Listings sell for €19.41 on average, from €4.92 to €39.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €19.41 that is €0 to €2K a year per listing.

Average price
€19.41inside the $15 to $100 sweet spot
Price range
€4.92–€39.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #127 within Papierprodukte. It carries 125 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
1.3%
Average rank
#127in Papierprodukte
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
125per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Tonpapier A2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

10%

  • Brand 137%
  • Brand 224%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Tonpapier A2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Tonpapier A2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tonpapier a216K/yr
  • tonkarton a211K/yr
  • plakat a27K/yr
  • plakatpapier a25K/yr
  • fotokarton a27K/yr
  • tonpapier a15K/yr
  • bastelkarton a25K/yr
  • plakate a23K/yr

Reviews and returns

What reviews say buyers love and hate about Tonpapier A2

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.6%of orders come back
“Falsche Angaben Produktbeschreibung”
A buyer, on “beworben Vs Tatsächliches Produkt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tonpapier A2 questions

Answered from the same tracked data.