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Tonpapier

Fail

Prices span $2.26–$10.65, mostly outside the sweet spot, so Tonpapier is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€177K/yr202K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
64%top-5 click share · 12 brands · 39 sellers

Flapen Score

Tonpapier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tonpapier is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Tonpapier 202K times last year and spent an estimated €177K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €177K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
12.3%
Market size, estimated
€177Ka year
Peak month
November2.3× the quietest month
Top search term
tonpapier a4 bunt81K searches a year

02 · Price

A sale here is worth €7.15.

Listings sell for €7.15 on average, from €2.26 to €10.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €7.15 that is €11K to €14K a year per listing.

Average price
€7.15under the $15 to $100 sweet spot
Price range
€2.26–€10.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€11K–€14K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #17 within Papierprodukte. It carries 675 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#17in Papierprodukte
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
675per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tonpapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

39

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Tonpapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Tonpapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tonpapier a4 bunt81K/yr
  • tonpapier68K/yr
  • tonpapier a427K/yr
  • tonzeichenpapier a410K/yr
  • tonpapier bunt6K/yr
  • buntes tonpapier a45K/yr
  • tonpapier din a43K/yr
  • ton papier din a43K/yr

Reviews and returns

What reviews say buyers love and hate about Tonpapier

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Farbe”
22%of negative reviews mention “Dicke”
0.3%of orders come back
“Bisschen dünn”
A buyer, on “Dicke”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tonpapier questions

Answered from the same tracked data.