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Tonkarton A3

Fail

Shoppers spend an estimated $45K a year here, so Tonkarton A3 is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€45K/yr56K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
55%top-5 click share · 11 brands · 55 sellers

Flapen Score

Tonkarton A3 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tonkarton A3 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tonkarton A3 market on Amazon at a glance

Shoppers on Amazon Germany searched for Tonkarton A3 56K times last year and spent an estimated €45K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
7.2%
Market size, estimated
€45Ka year
Peak month
October3.8× the quietest month
Top search term
tonkarton a323K searches a year

02 · Price

A sale here is worth €11.21.

Listings sell for €11.21 on average, from €2.49 to €22.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €11.21 that is €1K to €3K a year per listing.

Average price
€11.21under the $15 to $100 sweet spot
Price range
€2.49–€22.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #77 within Papierprodukte. It carries 568 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#77in Papierprodukte
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
568per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Tonkarton A3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

55

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

9%

  • Brand 123%
  • Brand 220%
  • Brand 319%
  • Brand 418%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 9%)

Demand

Tonkarton A3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Tonkarton A3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tonkarton a323K/yr
  • fotokarton a313K/yr
  • bastelkarton a313K/yr
  • kartonpapier a34K/yr
  • tonkarton a3 bunt4K/yr

Reviews and returns

What reviews say buyers love and hate about Tonkarton A3

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Farbe”
25%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“-15% gegenüber Spezifikation hat nichts mehr mit Qualität zu tun”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tonkarton A3 questions

Answered from the same tracked data.