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Tischkalender 2023

Fail

Demand is soft, at -65.2% this quarter, so Tischkalender 2023 is a Fail.

Flapen Score
34
34 / 100
Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46
Market size
€43K/yr219K searches / yr
90-day growth
-65.2%search demand this quarter
Competition
53%top-5 click share · 11 brands · 29 sellers

Flapen Score

Tischkalender 2023 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tischkalender 2023 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tischkalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Tischkalender 2023 219K times last year and spent an estimated €43K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-65.2%
Conversion, latest week
2.8%
Market size, estimated
€43Ka year
Peak month
December8.5× the quietest month
Top search term
tischkalender181K searches a year

02 · Price

A sale here is worth €6.94.

Listings sell for €6.94 on average, from €1.42 to €10.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.94 that is €2K to €3K a year per listing.

Average price
€6.94under the $15 to $100 sweet spot
Price range
€1.42–€10.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #40 within Kalender, Planer & Organizer. It carries 234 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
73%
Out of stock, average day
16.4%
Average rank
#40in Kalender, Planer & Organizer
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
234per listing
Listings tracked
26

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tischkalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

29

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

11%

  • Brand 133%
  • Brand 223%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Tischkalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Tischkalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tischkalender181K/yr
  • schreibtisch kalender6K/yr
  • kalender tisch7K/yr
  • tischkalender & zubehör9K/yr
  • tisch kalender4K/yr
  • tischplaner3K/yr
  • tischkalender quer6K/yr
  • querkalender3K/yr

Reviews and returns

What reviews say buyers love and hate about Tischkalender 2023

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Dokumentenorganisation/Klassifizierung”
16%of negative reviews mention “Schreiberfahrung”
0.4%of orders come back
“Tut was er soll - mehr kann ich leider nicht schreiben”
A buyer, on “Schreiberfahrung”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tischkalender 2023 questions

Answered from the same tracked data.