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Tiger

soft demand (-73.4% this quarter) — Tiger doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46

Market size 25Growth 0Conversion 24Competition 52Returns 97Price range 59Avg price 38Brand share 29Review moat 48Quality gap 24
This niche Category average · 1,305 niches

Is Tiger profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tiger is a €102K/yr Amazon Germany market (514K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Tiger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -73.4% over the last 90 days and 1.9% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr8K
Search volume / yr-73.4%514K
Conversion rate1.9%
Avg price€10.60

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 175
Top-5 product click share54%
Open market12%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement65%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,672

Top Tiger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€15K€20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

175

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

9%

  • LEGAMI37%
  • Schleich31%
  • Dedoles9%
  • Papo7%
  • Tiger Grip5%
  • fohemr4%
  • Open — no brand owns it (5 brands, 9%)

Tiger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume514KCVR1.9%Products26Brands11Top 5 Brands88%OOS Rate0.0%Rating4.6★Reviews1,672Avg BSR#225
40K30KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 12.6×

Top Tiger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tiger413K/yr
  • schleich tiger25K/yr
  • legami tiger22K/yr
  • tieger11K/yr
  • tiger spielzeug6K/yr
  • tiger schleich5K/yr
  • legami mäppchen tiger4K/yr
  • legami stifte tiger7K/yr
  • tiger figur4K/yr
  • legami tiger stift6K/yr

What reviews say buyers love and hate about Tiger

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt20%

Deshalb trotz meiner eigenen Zurückhaltung ein gutes Produkt, vor allem aus Kindersicht

Stift/Bleistiftqualität14%

Süße Stifte, alles einwandfrei

Schreiberfahrung10%

Schreiben schön

beworben Vs Tatsächliches Produkt10%

Tun was sie sollen

Löschbarkeit7%

Komplett radierbar

What buyers complain about

83% of reviews
Qualität insgesamt22%

billig und schlecht

Gesamtgröße11%

Etwas schmal

Haltbarkeit11%

Ist leider schnell kaputt gegangen hab die Verpackung schon weg geworfen und wieder herausgeholt

Schreiberfahrung11%

Leider schreiben alle Stifte nicht

Produktzustand11%

Ist das ältere Lagerware

Tiger return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Qualität insgesamt
15%
3Defekt Material/Teile
7%
4beworben Vs Tatsächliches Produkt
6%
5Materialqualität
5%

Common Tiger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tiger 36/100 on Amazon Germany — Skip it. The niche generates €102K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -73.4% over the last 90 days.
Search demand for Tiger on Amazon Germany peaks in Jan–Feb, where the busiest month runs 12.6× the quietest.