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Tiger

Fail

Demand is soft, at -73.4% this quarter, so Tiger is a Fail.

Flapen Score
36
36 / 100
Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46
Market size
€102K/yr514K searches / yr
90-day growth
-73.4%search demand this quarter
Competition
54%top-5 click share · 11 brands · 175 sellers

Flapen Score

Tiger against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tiger is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiger market on Amazon at a glance

Shoppers on Amazon Germany searched for Tiger 514K times last year and spent an estimated €102K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
514K
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
1.9%
Market size, estimated
€102Ka year
Peak month
January12.6× the quietest month
Top search term
tiger413K searches a year

02 · Price

A sale here is worth €10.60.

Listings sell for €10.60 on average, from €2.92 to €32.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.60 that is €3K to €5K a year per listing.

Average price
€10.60under the $15 to $100 sweet spot
Price range
€2.92–€32.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Schreibtischzubehör & Ablage. It carries 1,672 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#225in Schreibtischzubehör & Ablage
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,672per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tiger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

175

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

9%

  • Brand 137%
  • Brand 231%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Tiger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 12.6×

Search terms

Top Tiger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiger413K/yr
  • schleich tiger25K/yr
  • legami tiger22K/yr
  • tieger11K/yr
  • tiger spielzeug6K/yr
  • tiger schleich5K/yr
  • legami mäppchen tiger4K/yr
  • legami stifte tiger7K/yr
  • tiger figur4K/yr
  • legami tiger stift6K/yr

Reviews and returns

What reviews say buyers love and hate about Tiger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“billig und schlecht”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tiger questions

Answered from the same tracked data.