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The Subtle Art of Not Giving a Fck

Fail

The top 5 products take 100% of clicks, so The Subtle Art of Not Giving a Fck is a Fail.

Flapen Score
27
27 / 100
Ranks 1,255 of 1,305 Bürobedarf & Schreibwaren niches · −19 vs the category median of 46
Market size
€37K/yr32K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 77 sellers

Flapen Score

The Subtle Art of Not Giving a Fck against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, The Subtle Art of Not Giving a Fck is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Subtle Art of Not Giving a Fck market on Amazon at a glance

Shoppers on Amazon Germany searched for The Subtle Art of Not Giving a Fck 32K times last year and spent an estimated €37K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
10.9%
Market size, estimated
€37Ka year
Top search term
the subtle art of not giving a fck23K searches a year

02 · Price

A sale here is worth €10.49.

Listings sell for €10.49 on average, from €8.93 to €11.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 1,000 to 1,250 of them. At €10.49 that is €10K to €13K a year per listing.

Average price
€10.49under the $15 to $100 sweet spot
Price range
€8.93–€11.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€13K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24,570 within Papierprodukte. It carries 12,570 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24,570in Papierprodukte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
12,570per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top The Subtle Art of Not Giving a Fck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 228%
  • Brand 323%

Demand

The Subtle Art of Not Giving a Fck search demand

Weekly searches over the year. Pick a range.

400300May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top The Subtle Art of Not Giving a Fck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the subtle art of not giving a fck23K/yr
  • the art of not giving a fck3K/yr
  • subtle art of not giving a fk2K/yr
  • the subtle art of not giving a f3K/yr

Reviews and returns

What reviews say buyers love and hate about The Subtle Art of Not Giving a Fck

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “nützliche Informationen”
0.6%of orders come back
“Buch liest sich hervorragend”
A buyer, on “nützliche Informationen”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common The Subtle Art of Not Giving a Fck questions

Answered from the same tracked data.