- Flapen Score
- 39 / 100Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 4639
- Market size
- €96K/yr95K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 13 sellers
Flapen Score
Thalia against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Thalia is stronger. Inside it, weaker.
Market
The Thalia market on Amazon at a glance
Shoppers on Amazon Germany searched for Thalia 95K times last year and spent an estimated €96K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- €96Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- thalia gutschein62K searches a year
02 · Price
A sale here is worth €22.69.
Listings sell for €22.69 on average, from €9.75 to €39.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €22.69 that is €6K to €11K a year per listing.
- Average price
- €22.69inside the $15 to $100 sweet spot
- Price range
- €9.75–€39.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #489 within Papierprodukte. It carries 331 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #489in Papierprodukte
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 331per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Thalia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Helly Hansen Damen W Thalia Pant 2.0 Marineblau M
- Price
- €39.91
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

Buch Gutschein - XL Geldgeschenk aus Holz inkl. Ständer | Bücher - Geburtstagskarte für Buchliebhaber Buchgutschein Grußkarte Bücherwurm Grußkarte Buch
- Price
- €10.45
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 1y ago

Thalia Knoblauch & Ginseng Shampoo Anti-Haarausfall Shampoo gegen Haarausfall geruchsneutral für Männer & Frauen ohne Silikon VEGAN beruhigend Naturprodukt 100% natürlich (900 ml)
- Price
- €30.66
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 4y ago

BASICBIRD Gutschein zum Selberausfüllen als PopUp Schatztruhe Gutschein Karte Geburtstag mit Rubbelkarte Gutscheine zum selber ausfüllen Gutscheinkarten zum selbstausfüllen Geburtstage Geschenke
- Price
- €9.75
- Rating
- 4.8/5
- Reviews
- 735
- Age
- 1y ago
Trending
estimated 90-day click momentum
Helly Hansen Damen W Thalia Pant 2.0 Marineblau M
- Price
- €39.91
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

Thalia Knoblauch & Ginseng Shampoo Anti-Haarausfall Shampoo gegen Haarausfall geruchsneutral für Männer & Frauen ohne Silikon VEGAN beruhigend Naturprodukt 100% natürlich (900 ml)
- Price
- €30.66
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 4y ago

BASICBIRD Gutschein zum Selberausfüllen als PopUp Schatztruhe Gutschein Karte Geburtstag mit Rubbelkarte Gutscheine zum selber ausfüllen Gutscheinkarten zum selbstausfüllen Geburtstage Geschenke
- Price
- €9.75
- Rating
- 4.8/5
- Reviews
- 735
- Age
- 1y ago

Buch Gutschein - XL Geldgeschenk aus Holz inkl. Ständer | Bücher - Geburtstagskarte für Buchliebhaber Buchgutschein Grußkarte Bücherwurm Grußkarte Buch
- Price
- €10.45
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 1y ago
Newest
by launch date
Buch Gutschein - XL Geldgeschenk aus Holz inkl. Ständer | Bücher - Geburtstagskarte für Buchliebhaber Buchgutschein Grußkarte Bücherwurm Grußkarte Buch
- Price
- €10.45
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 1y ago

BASICBIRD Gutschein zum Selberausfüllen als PopUp Schatztruhe Gutschein Karte Geburtstag mit Rubbelkarte Gutscheine zum selber ausfüllen Gutscheinkarten zum selbstausfüllen Geburtstage Geschenke
- Price
- €9.75
- Rating
- 4.8/5
- Reviews
- 735
- Age
- 1y ago

Helly Hansen Damen W Thalia Pant 2.0 Marineblau M
- Price
- €39.91
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

Thalia Knoblauch & Ginseng Shampoo Anti-Haarausfall Shampoo gegen Haarausfall geruchsneutral für Männer & Frauen ohne Silikon VEGAN beruhigend Naturprodukt 100% natürlich (900 ml)
- Price
- €30.66
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Helly Hansen85%
- Generisch5%
- THALIA5%
- BASICBIRD5%
- Open — no brand owns it (0%)
Demand
Thalia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about Thalia
We read the reviews and the return reasons for every product selling here.
“Etwas teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thalia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









